Marketing Manager

• Mar 2023 - Present

Marketing Manager

• Feb 2022 - Mar 2023

• Designing campaign strategies and executing campaigns focused on attracting net-new clients as well as cross-selling and upselling to current clients• Developing and implementing co-marketing campaigns to drive messaging about the combined power of software integrations• Determining and analyzing marketing team KPIs and campaign metrics to continually iterate and improve marketing outcomes• Testing lead generation initiatives and identifying which marketing efforts translate to higher conversions for our target market• Creating branded content including sales enablement content, blog posts, press releases, slide decks, and lead magnets• Collaborating with cross-functional teams, partner teams, the executive team, and contractors to optimize marketing campaigns• Managing multiple, simultaneous campaigns and projects by driving cross-functional communication Show less

Marketing Manager (Head of Marketing)--MasterSolve, acquired by Faye Feb. 2022

• Apr 2021 - Feb 2022

• Created and monitored annual and quarterly marketing goals in alignment with overall company objectives and available marketing resources• Developed and managed complex, end-to-end campaigns that involved multiple product-lines and which were segmented by industry and persona• Lead a team of two marketers, helping them not only achieved marketing results, but mentoring them to continue in their career path and grow within the organization • Managed the marketing team budget and reported on the efficient use of resource allocation, including an average MROI of 8:1• Served on the leadership team as a representative of the marketing team, helping shape the overall organizational vision, strategy, and goals• Co-developed the “culture club” to improve values adoption across the organization, improve HR processes, and drive culture and diversity initiatives Show less

Marketing Coordinator II--MasterSolve, acquired by Faye Feb. 2022

• Apr 2020 - Apr 2021

• Provided strategic vision for a company rebrand as the head of marketing and developed and executed the marketing campaign for the external rebrand launch• Led a website redesign project — ultimately improving the UX, updating content to be web and SEO-optimized, and increasing website conversions by over 15%• Developed the organization's marketing strategy by outlining buyer personas and their respective buyer journeys and outlining the company's ideal customer profile• Created a strategic content marketing plan by developing persona-specific content focused on moving prospects down the marketing funnel • Managed relationships with outsourced teams, including web designers, graphic designers, content creators, and video animators• Determined and monitored marketing team KPIs based on leadership and company goals Show less

Marketing Strategy Consultant

• Apr 2019 - Mar 2020

• Consulted 10 small business owners in the area of marketing, helping them to understand their customers and create non-paid marketing campaigns to drive brand recognition and sales • Managed the planning, marketing, and execution of a community event with no budget that was attended by over 50 community members by identifying and collaborating with key community stakeholders to secure free event spacing, catering, speakers, and more • Taught entrepreneurship to over 100 high school students, with a strong focus on market plan creation and helped them develop both business and marketing plans for their business creation practicum • Built strategic marketing plans for four entrepreneurs, which they used to apply for seed capital and to successfully start their businesses • Served on the Peace Corps Colombia social media team, curating Instagram and FaceBook posts and guiding the team to begin utilizing Hootsuite for streamlined publishing and metric tracking • Copy-edited all blogs and ran the social media FaceBook account for Oiste, the Peace Corps Colombia online magazine Show less

Marketing Specialist

• May 2016 - Apr 2019

• Developed and executed the yearly social media strategy by creating the social media calendar, publishing all social posts, and monitoring social engagement—resulting in an 81.4% increase in Twitter followers and a 62% increase in follower engagement on LinkedIn• Managed all email marketing communications and campaigns by writing email copy, designing the email layouts, editing HTML coding, planning drip campaigns, and managing email lists through Salesforce• Created and managed strategic event marketing campaigns to meet identified registration and attendance goals by collaborating with stakeholders, meeting complex deadlines, and working within tight budgets• Analyzed marketing performance data on a rolling basis to determine the effectiveness of current marketing productivity and presented this information, along with my recommendations for improvement, to the marketing leadership team• Executed paid social media campaigns with budgets between $500 - $5,000 on Twitter, Facebook, and LinkedIn, specifically focused on driving users to event and webinar landing pages Show less

Marketing Intern

• Jan 2016 - May 2016

• Assisted in a company rebranding initiative, which included brand strategy and design input as well as execution of the rebrand marketing campaign • Collaborated with the web developer and graphic designer to create and code new HTML email layouts to align with the new branding guidelines and stylistic elements• Composed and executed the pre-event marketing plan and facilitated the on-site marketing (live social media, daily newsletters for attendees, etc.) of the company’s largest annual event, attended by more than 300 healthcare leaders• Ran an internal social media campaign which included updating and disseminating associate social media guidelines, providing tips for engaging with our brand pages and clients or prospects via personal accounts, and a contest which increased LinkedIn and Twitter Engagement from clients and prospects• Managed the LinkedIn and Twitter accounts by publishing relevant content and analyzing engagement metrics for continual engagement improvement• Provided overall support for a variety of marketing efforts lead by other team members, including trade show preparation, Google Ads management, blog copy editing, and more Show less

Business Development Intern

• May 2015 - Jan 2016

• Developed new business by generating sales of products to healthcare organizations• Conducted research on hospitals and health systems to understand the individual needs of potential clients and prepare for sales presentations• Developed healthcare vocabulary and industry knowledge through shadowing experiences to better understand the healthcare continuum • Managed relationships with current clients to ensure satisfaction and continued partnerships• Focused on upselling current clients to increase contract value Show less

Chapter President

• Nov 2014 - Nov 2015

• Oversaw and managed all aspects of the chapter including finances, academics, philanthropy, and campus involvement for over 150 chapter members• Created and implemented new programs to help solve current chapter issues and improve chapter efficiency and morale• Scheduled the yearly calendar and ensured that all members were aware of deadlines and required events• Served as the chapter's liaison between various campus and community groups• Held weekly goal planning and assessment sessions with my ten-member executive team to ensure we all reached monthly and yearly goals• Earned the Phi ranking after submission of an annual chapter report, which is the highest award that a chapter can receive from the Pi Beta Phi Headquarter's team, given only to chapters who excel in all aspects of chapter life including academics, philanthropy, and campus involvement Show less

VP of Event Planning

• Nov 2013 - Nov 2014

• Worked closely and communicated with the President, Finance Chair, and my Alumni Counterpart to ensure I was planning events within guidelines, in a mannerly time, and under my predetermined budget• Selected venues, catering services, rental services, transportation services, and decorations to meet each event's individual needs and requirements• Communicated frequently with outside vendors to make the planning process less stressful and to ensure that all planning steps were being carried out by each party in a timely manner and in accordance with contracts Show less