Jennifer Holgate
Director, Cross Media Measurement at Association of Canadian Advertisers (ACA)- Claim this Profile
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Bio
Shane Wagg
A colleague, peer, mentor and adviser, Jennifer Holgate is that rare and valuable combination of firm, fair, honest and direct. She possesses an uncanny ability to distill a discourse down to a single, salient communication point. Invaluable as a mentor, Jennifer has become a "go to" resource I respect tremendously.
Jeff Barlow
Jennifer was one of the best decision makers I have ever met. She guided a start up through the key processes and executions required to bring a new brand to market. She was motivating, completely supportive, and most importantly I learned key attributes relating to being a good leader from her. I cannot recommend Jennifer enough, she is a proven professional.
Shane Wagg
A colleague, peer, mentor and adviser, Jennifer Holgate is that rare and valuable combination of firm, fair, honest and direct. She possesses an uncanny ability to distill a discourse down to a single, salient communication point. Invaluable as a mentor, Jennifer has become a "go to" resource I respect tremendously.
Jeff Barlow
Jennifer was one of the best decision makers I have ever met. She guided a start up through the key processes and executions required to bring a new brand to market. She was motivating, completely supportive, and most importantly I learned key attributes relating to being a good leader from her. I cannot recommend Jennifer enough, she is a proven professional.
Shane Wagg
A colleague, peer, mentor and adviser, Jennifer Holgate is that rare and valuable combination of firm, fair, honest and direct. She possesses an uncanny ability to distill a discourse down to a single, salient communication point. Invaluable as a mentor, Jennifer has become a "go to" resource I respect tremendously.
Jeff Barlow
Jennifer was one of the best decision makers I have ever met. She guided a start up through the key processes and executions required to bring a new brand to market. She was motivating, completely supportive, and most importantly I learned key attributes relating to being a good leader from her. I cannot recommend Jennifer enough, she is a proven professional.
Shane Wagg
A colleague, peer, mentor and adviser, Jennifer Holgate is that rare and valuable combination of firm, fair, honest and direct. She possesses an uncanny ability to distill a discourse down to a single, salient communication point. Invaluable as a mentor, Jennifer has become a "go to" resource I respect tremendously.
Jeff Barlow
Jennifer was one of the best decision makers I have ever met. She guided a start up through the key processes and executions required to bring a new brand to market. She was motivating, completely supportive, and most importantly I learned key attributes relating to being a good leader from her. I cannot recommend Jennifer enough, she is a proven professional.
Credentials
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Adult Education Certificate
St. Francis Xavier UniversityDec, 2021- Sep, 2024 -
Digital Marketing Strategy
Canadian Marketing Association
Experience
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Association of Canadian Advertisers (ACA)
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Canada
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Advertising Services
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1 - 100 Employee
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Director, Cross Media Measurement
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Sep 2021 - Present
I am proud to be working with a great team of stakeholders, including advertisers, agencies, broadcasters, publishers, industry associations, and research providers to build a blueprint for Canada enabling the collaborative implementation of a cross media measurement (CMM) solution in Canada. Our initiative is guided by WFA’s North Star principles and global best practice learnings to ensure continuous, comprehensive and full-funnel measurement. Cross media measurement will result in a better viewing experience for consumers by avoiding excessive ad frequency while ensuring their privacy. For advertisers, it will allow them to reduce media spend waste thereby achieving greater media ROI. Show less
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Professor
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Jan 2020 - Present
Teaching critical thinking, strategy and fundamentals for business in Content Strategy Project Lifecycle, a Graduate Certificate course in Content Strategy at Humber College, School of Media and Creative Arts. Content Strategy - Ontario Graduate Certificate Teaching critical thinking, strategy and fundamentals for business in Content Strategy Project Lifecycle, a Graduate Certificate course in Content Strategy at Humber College, School of Media and Creative Arts. Content Strategy - Ontario Graduate Certificate
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jenerate
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Advertising Services
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Founder
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Feb 2018 - Present
jenerate is a start-up where the leaders pride themselves on having extensive experience working with senior and executive leaders to assess their companies and divisions to define what is the art of the possible, vision alignment, generate strategy and create implementation plans that bypass basic competitive level setting and drive transformational change to ensure relevancy today and in the future for our clients. We understand business complexity, customer journey, products, marketing, media and sales. This perspective was acquired through experience with industry leading corporations in retail, CPG, marketing and media. Show less
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Walmart Canada
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Canada
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Retail
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700 & Above Employee
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VP, Marketing Communications & Walmart Media Group
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Jun 2014 - Feb 2018
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Rogers Media
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United States
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Media Production
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1 - 100 Employee
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VP, Product Innovation and Multiplatform Media Solutions
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May 2013 - Jun 2014
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Vice President, Digital Sales & Ad Operations
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Sep 2012 - Apr 2013
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Starcom MediaVest Group
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Spain
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Advertising Services
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1 - 100 Employee
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Senior Vice President, Digital & Integration Planning
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Mar 2011 - Aug 2012
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Digital Consultant - Training Lead
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Jan 2010 - Mar 2011
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Seneca College
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Canada
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Higher Education
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700 & Above Employee
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Professor - Part Time
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2009 - Jun 2012
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CanWest Publishing
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Canada
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Book and Periodical Publishing
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Vice President, Digital Media
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Feb 2008 - Dec 2008
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CanWest Media Sales
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Canada
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Vice President, Broadcast & Interactive
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Aug 2006 - Feb 2008
Responsible for broadcast, conventional Global, CH, E! and specialty stations plus all CanWest digital assets - 82+ websites. Involved in the CanWest/Alliance merger. Responsible for broadcast, conventional Global, CH, E! and specialty stations plus all CanWest digital assets - 82+ websites. Involved in the CanWest/Alliance merger.
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CanWest Media
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Canada
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Vice President Media Sales, Dose
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Nov 2005 - Jun 2006
Concurrent with VP, Interactive positionResponsible for integrated communications sales. Publishing, digital and events.
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Vice President, Interactive Media
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Apr 2005 - Jun 2006
Concurrent with VP, DoseResponsible for CanWest broadcast and digital sales Integration with offline media to provide unique sales solutions.
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National Sales Manager, New Media
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2002 - Apr 2005
Interactive (canada.com network) and CanWest Specialty Station responsibilities. Leading edge integration of broadcast and digital. Worked closely with publishing (National Post & 10 local dailies), conventional (Global and CH).
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Sales Manager, Interactive
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2000 - 2002
Introduction and launch of globaltv.com. Expansion to include Southam/Hollinger assets - canada.com
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Account Executive/Team Leader - Interactive
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1999 - 2000
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Viper Marketing Group Inc.
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Canada
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Advertising Services
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1 - 100 Employee
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Office Sales Manager
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1997 - 1998
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The Toronto Sun
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Writing and Editing
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1 - 100 Employee
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Account Executive
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1988 - 1997
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Community
