Jennifer Goad Cuthbertson
Director Marketing Communications at Columbia Theological Seminary- Claim this Profile
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Bio
Corey-Jan Albert
I've had the privilege of working with Jennifer Cuthbertson as both a client and colleague and can tell you that her knowledge, insights and ability to manage complex projects are unparalleled. She's a fine writer and editor, as well, with a good eye for detail. Above all -- and truly, this is a quality that makes her such a gem -- she is a delight to work with, always seeking ways to collaborate and bring people together, bridging gaps in understanding and perspective, always to the benefit of the many stakeholders involved in the project at hand. Any organization lucky enough to include her on their team will be better for her contributions and talents. I would certainly welcome any opportunity to work with her again.
Pam Willoughby
Jennifer is a skilled marketing and communications professional who is adept at both marketing and communications planning and execution. She inspires confidence in the teams that she manages and is adept at focusing on the end goal and the best path to get there. If you seek a highly skilled and collaborative marketing professional, I highly recommend Jennifer.
Corey-Jan Albert
I've had the privilege of working with Jennifer Cuthbertson as both a client and colleague and can tell you that her knowledge, insights and ability to manage complex projects are unparalleled. She's a fine writer and editor, as well, with a good eye for detail. Above all -- and truly, this is a quality that makes her such a gem -- she is a delight to work with, always seeking ways to collaborate and bring people together, bridging gaps in understanding and perspective, always to the benefit of the many stakeholders involved in the project at hand. Any organization lucky enough to include her on their team will be better for her contributions and talents. I would certainly welcome any opportunity to work with her again.
Pam Willoughby
Jennifer is a skilled marketing and communications professional who is adept at both marketing and communications planning and execution. She inspires confidence in the teams that she manages and is adept at focusing on the end goal and the best path to get there. If you seek a highly skilled and collaborative marketing professional, I highly recommend Jennifer.
Corey-Jan Albert
I've had the privilege of working with Jennifer Cuthbertson as both a client and colleague and can tell you that her knowledge, insights and ability to manage complex projects are unparalleled. She's a fine writer and editor, as well, with a good eye for detail. Above all -- and truly, this is a quality that makes her such a gem -- she is a delight to work with, always seeking ways to collaborate and bring people together, bridging gaps in understanding and perspective, always to the benefit of the many stakeholders involved in the project at hand. Any organization lucky enough to include her on their team will be better for her contributions and talents. I would certainly welcome any opportunity to work with her again.
Pam Willoughby
Jennifer is a skilled marketing and communications professional who is adept at both marketing and communications planning and execution. She inspires confidence in the teams that she manages and is adept at focusing on the end goal and the best path to get there. If you seek a highly skilled and collaborative marketing professional, I highly recommend Jennifer.
Corey-Jan Albert
I've had the privilege of working with Jennifer Cuthbertson as both a client and colleague and can tell you that her knowledge, insights and ability to manage complex projects are unparalleled. She's a fine writer and editor, as well, with a good eye for detail. Above all -- and truly, this is a quality that makes her such a gem -- she is a delight to work with, always seeking ways to collaborate and bring people together, bridging gaps in understanding and perspective, always to the benefit of the many stakeholders involved in the project at hand. Any organization lucky enough to include her on their team will be better for her contributions and talents. I would certainly welcome any opportunity to work with her again.
Pam Willoughby
Jennifer is a skilled marketing and communications professional who is adept at both marketing and communications planning and execution. She inspires confidence in the teams that she manages and is adept at focusing on the end goal and the best path to get there. If you seek a highly skilled and collaborative marketing professional, I highly recommend Jennifer.
Credentials
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Darden Executive Education & Lifelong Learning Certificate in Design Thinking
UVA Darden Executive Education & Lifelong LearningMar, 2022- Oct, 2024 -
Design Thinking 1: Insights to Inspiration
University of Virginia Darden School of BusinessFeb, 2022- Oct, 2024 -
Design Thinking 2: Ideas to Action
University of Virginia Darden School of BusinessFeb, 2022- Oct, 2024 -
Discovery Tools
University of Virginia Darden School of BusinessFeb, 2022- Oct, 2024 -
HubSpot Email Marketing
HubSpotDec, 2020- Oct, 2024
Experience
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Columbia Theological Seminary
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United States
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Higher Education
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1 - 100 Employee
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Director Marketing Communications
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Oct 2020 - Present
Develop and implement strategy for marketing communications. Responsible for overseeing branding and messaging as well as developing digital assets. Member of President’s Integration Team and Technology Council. Develop and implement strategy for marketing communications. Responsible for overseeing branding and messaging as well as developing digital assets. Member of President’s Integration Team and Technology Council.
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Relish Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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Mar 2018 - Sep 2020
Advise and consult clients to develop marketing and communications plans, creative briefs, marketing campaigns, content and messaging that solves business problems. Provide ongoing program and project management as well as regular written communications regarding status, milestones and project highlights. Lead and oversee account management and creative teams and handle problem issue/management in order to deliver on-time and on-budget projects. Advise and consult clients to develop marketing and communications plans, creative briefs, marketing campaigns, content and messaging that solves business problems. Provide ongoing program and project management as well as regular written communications regarding status, milestones and project highlights. Lead and oversee account management and creative teams and handle problem issue/management in order to deliver on-time and on-budget projects.
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JGCommunications
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United Kingdom
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Construction
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Principal Consultant
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Feb 2018 - Sep 2020
Engage with clients and partners in the non-profit sector to develop, test and execute multi-channel marketing and communications strategies, content strategies – including message development and testing and audience analysis and segmentation – as well as digital and print campaigns and communications collateral. Provide program, project and problem/issue management as well as develop written communications regarding status, milestones and project highlights. Engage with clients and partners in the non-profit sector to develop, test and execute multi-channel marketing and communications strategies, content strategies – including message development and testing and audience analysis and segmentation – as well as digital and print campaigns and communications collateral. Provide program, project and problem/issue management as well as develop written communications regarding status, milestones and project highlights.
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The Task Force for Global Health, Inc.
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United States
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Non-profit Organizations
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100 - 200 Employee
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Associate Director, Communications and Development
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May 2017 - Feb 2018
Responsible for providing leadership for day-to-day activity to reach key audiences - individual donors, institutional donors and partners, potential employees, and prospective business partners. Develop digital strategy and refine publication strategy to increase donations and engagement. Responsible for providing leadership for day-to-day activity to reach key audiences - individual donors, institutional donors and partners, potential employees, and prospective business partners. Develop digital strategy and refine publication strategy to increase donations and engagement.
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Director, Client Services
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May 2015 - Apr 2017
Advise and consult clients to develop marketing and communications plans, creative briefs, marketing campaigns, content and messaging that solves business problems. Provide ongoing program and project management as well as regular written communications regarding status, milestones and project highlights. Lead and oversee account management and creative teams and handle problem issue/management in order to deliver on-time and on-budget projects. Advise and consult clients to develop marketing and communications plans, creative briefs, marketing campaigns, content and messaging that solves business problems. Provide ongoing program and project management as well as regular written communications regarding status, milestones and project highlights. Lead and oversee account management and creative teams and handle problem issue/management in order to deliver on-time and on-budget projects.
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Arthritis Foundation
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United States
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Non-profit Organizations
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400 - 500 Employee
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Director, Marketing & Communications, National Office
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Mar 2008 - May 2015
Responsible for making the Arthritis Foundation come to life and for telling its story to people with arthritis, their caregivers, the medical community, our partners, researchers and medical professionals by developing strategic marketing and communications plans and messages for Advocacy and Access; Public Health; Scientific Discovery; Help and Support; Juvenile Arthritis; Fundraising; and Volunteer Engagement. In seven years, I held the following positions:Director, Marketing and Communications (August 2014-May 2015) Director, Mission Communications (March 2013-August 2014) Manager, Integrated Communications (November 2009-March 2013) Online Content Manager (March 2008-November 2009)
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EBSCO Publishing
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United Kingdom
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Software Development
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1 - 100 Employee
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freelance writer
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Nov 2004 - Jul 2013
Wrote regular reviews and auxiliary materials for national audience of business professionals. Wrote regular reviews and auxiliary materials for national audience of business professionals.
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Emory Healthcare
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Manager of Communications
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Feb 2007 - Feb 2008
Managed communications directed toward employees and towards prospective employees. Developed communications and support materials for employee forums and focus groups on behalf of the Chief Human Resources Officer. Wrote letters and other communications for the CEO as required. Completed communications planning for short- and long-term projects. Worked with hospital administration to ensure that branding and messaging were on target and met standards. Worked with advertising agency to coordinate overall advertising strategy, goals and budget, as well as ensured the messaging and images conformed to the Human Resources branding. Worked with consultants to refresh branding and to determine branding strategy for different audiences. Managed internal communications in crisis situations. Used AP style manual.
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Chief Editor
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Sep 2005 - Feb 2007
Responsible for the publications, communications, media relations and Web content management for the school improvement programs for SREB. Managed a staff writer and graphics designer as well as freelance writers and editors. Managed the annual production of conference-related newsletters. Planned publication strategy for the year, worked with writers and editors, oversaw print production and evaluated the effectiveness of publications. Worked with the Senior Vice President to plan our communications and marketing strategy as well. Worked with staff members to prepare them for media talks and review external communications to ensure they followed style and content guidelines. Wrote scripts and speeches for summer conference and education forum speakers, talking points, articles and fact sheets as needed. Used AP, APA, MLA and Chicago Style guides.
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UPS Supply Chain Solutions
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United States
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Transportation, Logistics and Storage
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700 & Above Employee
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Communications Supervisor
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Jan 2005 - Sep 2005
Managed employee newsletter and intranet site for East District. Was member of regional Public Affairs team. Responsible for coordinating CEO Forums for East District, including adapting script, writing speeches, coordinating schedule and speakers. Managed East District Community Relations and charitable giving; part of regional Community Relations team. Ensured company messaging and branding on target in district communications. Managed employee newsletter and intranet site for East District. Was member of regional Public Affairs team. Responsible for coordinating CEO Forums for East District, including adapting script, writing speeches, coordinating schedule and speakers. Managed East District Community Relations and charitable giving; part of regional Community Relations team. Ensured company messaging and branding on target in district communications.
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Harris Publications
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Freelance Editor
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May 2002 - Feb 2005
I worked on multiple titles of niche communications as the Editor-in-chief planning editorial calendars, issue content and working with freelance writers and designers I worked on multiple titles of niche communications as the Editor-in-chief planning editorial calendars, issue content and working with freelance writers and designers
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Education
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Kennesaw State University
MAPW, Creative and Applied Writing -
Agnes Scott College
MAT, English -
The University of Texas at Austin
BSW, Social Work
Community
