Experience

Vouch

• Australia
• Human Resources Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jun 2023 - Present

  Naples, Florida, United States The Vouch App was created to provide an easy-to-use, all positive, all the time video endorsement platform for local experts and explorers. The Vouch App helps people share and discover the best local places in their community. For more information visit www.TheVouchApp.com or download Vouch from the App Store or Google Play.



StoryBrand

• United States
• Advertising Services
• 1 - 100 Employee

• Certified StoryBrand Guide

  • May 2020 - Present

  Naples, Florida, United States Every business needs a story on which their marketing rests. As a Certified StoryBrand Guide I help clients develop a BrandScript that provides that foundation by clarifying their company’s unique brand narrative.



Alestra Marketing, Inc.

• United States
• Public Relations and Communications Services

• President

  • Sep 2013 - Present

  Naples, Florida, United States Alestra Marketing, Inc., is a social change communications agency that uses the power of stories, media and technology to change behavior, advance policy, build communities and transform thinking. Using a range of communications tools—pr, advertising, social media, video, design, research and everything in between—we build campaigns that create lasting change.



Fort Myers Regional Partnership

• Marketing and Communications Director

  • Oct 2003 - May 2013

  • Managed marketing initiatives for the Fort Myers Regional Partnership and their partner organizations that garnered state and international awards • Launched national re-branding initiative to increase consumer awareness of the destination • Oversaw all local, regional and national public relations campaigns positioning Lee County as a site for business success • Redefined and automated content distribution model for all online/traditional media channels • Managed strategy… Show more • Managed marketing initiatives for the Fort Myers Regional Partnership and their partner organizations that garnered state and international awards • Launched national re-branding initiative to increase consumer awareness of the destination • Oversaw all local, regional and national public relations campaigns positioning Lee County as a site for business success • Redefined and automated content distribution model for all online/traditional media channels • Managed strategy and tactical implementation of all key events locally and nationally and served as spokesperson for the organization and its public/private partners and constituents • Launched and/or staffed task forces focused on education, health care, business climate, workforce, diversification, infrastructure and overall business climate issues and provided strategic guidance to ensure that long range strategic plans were achieved Show less



BVK

• Human Resources Services

• Marketing and Public Relations Account Executive

  • 2001 - 2003

  • Strengthened consumer brand affinity and increased ROI for national client roster through integrated marketing and public relations initiatives • Managed Marketing and Public Relations efforts for diverse portfolio of clients, including Lee County Visitor and Conventions Bureau, Sunstream Hotels and Resorts, Orlando Sanford International Airport and SW FL International Airport • Leveraged $3 million advertising budget to more than $10 million for FL tourism client through creative… Show more • Strengthened consumer brand affinity and increased ROI for national client roster through integrated marketing and public relations initiatives • Managed Marketing and Public Relations efforts for diverse portfolio of clients, including Lee County Visitor and Conventions Bureau, Sunstream Hotels and Resorts, Orlando Sanford International Airport and SW FL International Airport • Leveraged $3 million advertising budget to more than $10 million for FL tourism client through creative partnerships, co-op programs and added value promotions • Increased unique visitors to client website by 300% through implementing targeted online promotions and contests • Generated more than $2 million in national media exposure within one year after hosting over 500 journalists for more than 100 magazine publications through national media road tour for FL tourism board on minimal budget • Leveraged joint venture promotions between FL Visitor and Convention Bureau, Eckerd Corporation, and local attractions and hoteliers • Managed every area of account service for various consumer focused clients for national, integrated marketing firm. Agency experience includes, but is not limited to: Public relations, joint venture promotions planning and implementation including securing partnerships and nurturing existing partnerships to increase exposure and budgets, brand planning and repositioning, market research, budget management, production and traffic and new business development Show less



MeriStar Hospitality Corporation

• Hospitality
• 1 - 100 Employee

• Marketing & Public Relations Manager

  • 1999 - 2001

  • Managed all rebranding efforts for flagship property, South Seas Plantation • Redefined the brand identity for Luxury Hotel division • Transformed customer loyalty program and managed marketing and public relations efforts for 7 luxury hotels and resorts on Sanibel and Captiva Islands and Fort Myers Beach • Partnered with all departments of the management company to ensure that each property adhered to corporate brand standards while effectively marketing their unique… Show more • Managed all rebranding efforts for flagship property, South Seas Plantation • Redefined the brand identity for Luxury Hotel division • Transformed customer loyalty program and managed marketing and public relations efforts for 7 luxury hotels and resorts on Sanibel and Captiva Islands and Fort Myers Beach • Partnered with all departments of the management company to ensure that each property adhered to corporate brand standards while effectively marketing their unique attributes • Developed aggressive Public Relations program to improve brand identity internationally • Increased marketing and promotions budget by nearly 25% through regional and national joint venture seasonal consumer promotions • Developed strategic non-profit partnerships including a partnership with the Children’s Hospital of SW FL that increased drive market restaurant revenues by more than 20% in one quarter. • Increased shoulder season resort bookings by 25% through innovative FL resident promotions and direct mail efforts • Oversaw all print and electronic advertising, collateral and direct mail promotions, on-line and off line promotions with corporate and non-profit partners and implemented programs to increase brand awareness for new parent company within all feeder markets as well as the local market Show less



Cramer Krasselt

• United States
• Advertising Services
• 200 - 300 Employee

• PR/Advertising Account Coordinator

  • 1998 - 1999

  Orlando, Florida Area • Developed and Implemented consumer driven sweepstakes, grand openings and joint venture promotions for $10 million retail account • Increased clients electronic media budget by 50% through partnerships with Pepsi and other major partners • Formulated strategy to determine most efficient and cost effective venue for $500 million client’s message through integrated marketing efforts • Supported every area of account service for various healthcare, retail, association and travel and… Show more • Developed and Implemented consumer driven sweepstakes, grand openings and joint venture promotions for $10 million retail account • Increased clients electronic media budget by 50% through partnerships with Pepsi and other major partners • Formulated strategy to determine most efficient and cost effective venue for $500 million client’s message through integrated marketing efforts • Supported every area of account service for various healthcare, retail, association and travel and tourism clients for national, integrated marketing firm. Agency experience includes, but is not limited to: Joint venture promotions, planning and implementation, including securing partnerships and nurturing existing partnerships to increase exposure and budgets, brand planning and repositioning, market research, budget management, production, traffic and public relations planning. Show less



Marketing A La Carte

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing & Public Relations Manager

  • 1996 - 1998

  Winter Park, FL • Managed and implemented all aspects of community outreach, public relations, sales and marketing, event planning, community relations and joint venture partnerships. • Planned and sold ad space for consumer food shows • Led advocacy program for kid’s cooking program • Planned strategic brand initiatives for American Culinary Federation • Aligned celebrity chefs and key consumer brands with the mission of the American Culinary Federation