Jennifer Martin
Vice President - Analytics at FleishmanHillard TRUE Global Intelligence- Claim this Profile
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Bio
Todd Dickerson
Jennifer views each and every one of her Business Partners as just that, Partners. Always focused on her clients with innovative ideas to catapult their business to the next level. While at Cox Radio I had the opportunity to witness this professionalism and superior performance in action and wished I had more like her on my team. If any organization wishes to move to the next level of marketing wish no further because Jennifer will get you there.
Bobby Nichols
Jennifer has always been a hard-worker. She was fairly new to the company when she came to my team, however she had the mindset of someone that had been with Verizon Wireless for years. She was very coachable and eager to learn. She assisted weaker co-workers with customer concerns and system issues, not because she had to, but because she wanted to. Jennifer always had excellent rapport with customers, she received several Kudos from customers that resided up and down the East Coast. Jennifer is always smiling and you can hear her smile over the phone. Her positive attitude is contagious amongst her peers. Jennifer also volunteered as a Team Lead to assist me with the Add A Line/Upgrade Project. Jennifer was responsible for motivating her peers, coming up with ideas to increase sales, and leading by example. With Jennifer's help we achieved Add A Line and Upgrade numbers that have never been reached at Verizon Wireless in Columbia, SC. Jennifer was rated as a LEADING performer while reporting to me. Jennifer was a pleasure to work with and I hope that one day her and I will work together again!
Todd Dickerson
Jennifer views each and every one of her Business Partners as just that, Partners. Always focused on her clients with innovative ideas to catapult their business to the next level. While at Cox Radio I had the opportunity to witness this professionalism and superior performance in action and wished I had more like her on my team. If any organization wishes to move to the next level of marketing wish no further because Jennifer will get you there.
Bobby Nichols
Jennifer has always been a hard-worker. She was fairly new to the company when she came to my team, however she had the mindset of someone that had been with Verizon Wireless for years. She was very coachable and eager to learn. She assisted weaker co-workers with customer concerns and system issues, not because she had to, but because she wanted to. Jennifer always had excellent rapport with customers, she received several Kudos from customers that resided up and down the East Coast. Jennifer is always smiling and you can hear her smile over the phone. Her positive attitude is contagious amongst her peers. Jennifer also volunteered as a Team Lead to assist me with the Add A Line/Upgrade Project. Jennifer was responsible for motivating her peers, coming up with ideas to increase sales, and leading by example. With Jennifer's help we achieved Add A Line and Upgrade numbers that have never been reached at Verizon Wireless in Columbia, SC. Jennifer was rated as a LEADING performer while reporting to me. Jennifer was a pleasure to work with and I hope that one day her and I will work together again!
Todd Dickerson
Jennifer views each and every one of her Business Partners as just that, Partners. Always focused on her clients with innovative ideas to catapult their business to the next level. While at Cox Radio I had the opportunity to witness this professionalism and superior performance in action and wished I had more like her on my team. If any organization wishes to move to the next level of marketing wish no further because Jennifer will get you there.
Bobby Nichols
Jennifer has always been a hard-worker. She was fairly new to the company when she came to my team, however she had the mindset of someone that had been with Verizon Wireless for years. She was very coachable and eager to learn. She assisted weaker co-workers with customer concerns and system issues, not because she had to, but because she wanted to. Jennifer always had excellent rapport with customers, she received several Kudos from customers that resided up and down the East Coast. Jennifer is always smiling and you can hear her smile over the phone. Her positive attitude is contagious amongst her peers. Jennifer also volunteered as a Team Lead to assist me with the Add A Line/Upgrade Project. Jennifer was responsible for motivating her peers, coming up with ideas to increase sales, and leading by example. With Jennifer's help we achieved Add A Line and Upgrade numbers that have never been reached at Verizon Wireless in Columbia, SC. Jennifer was rated as a LEADING performer while reporting to me. Jennifer was a pleasure to work with and I hope that one day her and I will work together again!
Todd Dickerson
Jennifer views each and every one of her Business Partners as just that, Partners. Always focused on her clients with innovative ideas to catapult their business to the next level. While at Cox Radio I had the opportunity to witness this professionalism and superior performance in action and wished I had more like her on my team. If any organization wishes to move to the next level of marketing wish no further because Jennifer will get you there.
Bobby Nichols
Jennifer has always been a hard-worker. She was fairly new to the company when she came to my team, however she had the mindset of someone that had been with Verizon Wireless for years. She was very coachable and eager to learn. She assisted weaker co-workers with customer concerns and system issues, not because she had to, but because she wanted to. Jennifer always had excellent rapport with customers, she received several Kudos from customers that resided up and down the East Coast. Jennifer is always smiling and you can hear her smile over the phone. Her positive attitude is contagious amongst her peers. Jennifer also volunteered as a Team Lead to assist me with the Add A Line/Upgrade Project. Jennifer was responsible for motivating her peers, coming up with ideas to increase sales, and leading by example. With Jennifer's help we achieved Add A Line and Upgrade numbers that have never been reached at Verizon Wireless in Columbia, SC. Jennifer was rated as a LEADING performer while reporting to me. Jennifer was a pleasure to work with and I hope that one day her and I will work together again!
Experience
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FleishmanHillard TRUE Global Intelligence
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United States
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Research Services
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1 - 100 Employee
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Vice President - Analytics
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Nov 2020 - Present
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1000heads
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Director of Insights
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Mar 2018 - Nov 2020
I led the agency's insights department which was comprised of 5 insights managers and analysts. I was responsible for the professional development of my team members and establishing innovative processes to help push the team and agency's work forward in order to grow and win business. I also partnered with global teams and leadership in order to improve company policies and processes.My team provided:- ongoing weekly, monthly, quarterly and annual reporting on social content performance, influencer activations, social conversation, social channel growth, campaign performance and website performance - comprehensive audience demographic research utilizing tools like Global Web Index to inform digital and social strategy- conversation analyses utilizing social listening tools including Sysomos, Meltwater and Netbase to understand conversation trends, brand sentiment and share of voice- ongoing support for other departments to assist with influencer identification, new business pitches and various ad hoc research and reporting asks.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Supervisor, Social Insights and Analytics
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Feb 2016 - Mar 2018
As the social insights and analytics lead for Ogilvy, I managed a team of 2 junior analysts and oversaw all social reporting and measurement activities for our clients. Additionally, I worked with various teams on ad hoc research projects, including the below:- Measurement framework and research design development- Social persona research and development- Social content audit- Paid, owned and earned social platform and campaign measurement - Social listening - Influencer research- Social platform and content competitive analysis
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Khoros
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United States
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Software Development
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700 & Above Employee
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Paid Social Media Analyst
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Jun 2015 - Feb 2016
As a paid media analyst, I owned all things paid for Spredfast software customers including: - Campaign planning and strategy - Daily execution and optimization - Measurement and reportingAdditionally, I was responsible for providing thought leadership to both customers and team members through blog articles, digests and trainings. As a paid media analyst, I owned all things paid for Spredfast software customers including: - Campaign planning and strategy - Daily execution and optimization - Measurement and reportingAdditionally, I was responsible for providing thought leadership to both customers and team members through blog articles, digests and trainings.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Social Media Analyst
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Jun 2013 - Jun 2015
In my role as social media analyst, I created in depth social listening reports to inform social strategy, and determined metrics and KPIs based on the needs and hypotheses of external and internal clients. I worked with leadership to develop reporting templates and set benchmarks.My role also included providing social analytics consulting to internal teams at Ogilvy. I prepared campaign performance reports as well as bi-weekly and monthly platform and content analyses using various social listening tools. Additionally, I provided strategic insights and recommendations, and presented findings to clients. I managed and provided supervision and guidance to jr. analysts and conducted quarterly and annual employee performance reviews.
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WLTX-TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Account Executive
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Oct 2011 - Jun 2013
Acquired new business for WLTX News 19 and Gannett Digital Media Services. Provided integrated marketing strategies for small to medium sized businesses that I acquired and for existing clients. Marketing mix included television commercials, display advertisements on Yahoo! and WLTX.com, SEO/SEM, website development, and social media management. Acquired new business for WLTX News 19 and Gannett Digital Media Services. Provided integrated marketing strategies for small to medium sized businesses that I acquired and for existing clients. Marketing mix included television commercials, display advertisements on Yahoo! and WLTX.com, SEO/SEM, website development, and social media management.
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Verizon
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Global Support Coordinator
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Nov 2008 - Nov 2011
Promoted to the Global Internet Response Team out of over 300 applicants in May of 2011. I assisted Verizon Wireless customers traveling internationally with troubleshooting issues with their phones and network technology while they were traveling abroad. Promoted to the Global Internet Response Team out of over 300 applicants in May of 2011. I assisted Verizon Wireless customers traveling internationally with troubleshooting issues with their phones and network technology while they were traveling abroad.
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Cox Media Group
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Account Executive
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Aug 2007 - Feb 2008
Acquired new business for WPYO-FM Power 95.3 and provided account management for a book of existing business. Brainstormed integrated marketing strategies for clients to increase ROI. Received extensive training in consultative selling to encourage building partnerships with decision makers. Acquired new business for WPYO-FM Power 95.3 and provided account management for a book of existing business. Brainstormed integrated marketing strategies for clients to increase ROI. Received extensive training in consultative selling to encourage building partnerships with decision makers.
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Alpha Media USA
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United States
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Broadcast Media Production and Distribution
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500 - 600 Employee
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Account Executive
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Jul 2005 - Aug 2007
Assisted businesses with radio advertising solutions for WHXT-FM Hot 103.9 and WWDM-FM The Big DM 101.3. Maintained an account list and actively acquired new business through prospecting and cold-calling. Assisted businesses with radio advertising solutions for WHXT-FM Hot 103.9 and WWDM-FM The Big DM 101.3. Maintained an account list and actively acquired new business through prospecting and cold-calling.
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Education
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2001 - 2005
University of South Carolina-Columbia
Bachelor of Arts in Journalism and Mass Communications, Advertising -
2011 - 2014
Southern New Hampshire University
Master of Science, Marketing -
2011 - 2012
Southern New Hampshire University
Graduate Certificate, Social Media Marketing
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