Chief Executive Officer

• Apr 2019 - Present

Deputy Executive Director

• Jan 2012 - Apr 2019

 Directs the daily administration of all association operations including staff oversight and program management in order to implement the mission and strategic priorities of the Association.  Develops and manages both PRIMA and PERI budgets, in accordance with board-mandated goals. Analyzes the Association’s overall performance in meeting member needs to identify opportunities for improvement and/or program development. Recruits, hires and trains staff.  Manages and maintains relationships between PRIMA and its stakeholders, including its corporate members and sponsors. Plans and coordinates meetings with the board of directors. Serves as liaison to the Leadership Development Committee.  Continued to serve as director of communications while assuming the role of deputy executive director. Show less

Director of Communications

• Dec 2006 - Dec 2011

 Created PRIMA’s first in-house communications and marketing department. Successfully launched two non-dues revenue programs, which netted the association nearly $50,000 in the first year. Executed the redesign and launch of the Association’s member magazine, Public Risk. Managed the redesign of the Association’s website, resulting in increased traffic and member participation.  Worked with department heads to create overall strategy to promote the Association’s products and services. Oversaw the development and design of PRIMA’s marketing and communications vehicles for its annual conference, educational programs, membership recruitment and retention and publications using both print and electronic mediums. Show less

Assistant Director of Communications

• 2006 - 2006

 Managed the production of both APIC’s membership magazine and subscription-based newsletter, including development of editorial content, creative oversight, scheduling and budget reconciliation.  Produced organization’s email communications including bi-weekly electronic newsletter, E-Update, and all other mass email messages.  Managed organizations’ consumer-focused website, PreventInfection.org, including layout, design, content generation and message dissemination. Served as liaison to the PreventInfection.org steering committee.  Coordinated with association departments to ensure that APIC’s message and brand identity are consistent.  Provided communications oversight for all marketing and communications campaigns.  Managed relationships with trade press.  Served as liaison to APIC Communications Committee as well as the APIC/Centers for Disease Control Communications Network. Show less

Manager of Communications

• 2003 - 2006

 Created, produced and distributed marketing materials (print and online) for association programs including membership, training, technical standards, research and events.  Served as managing editor of SIA News, the association’s monthly magazine.  Set strategic priorities and create annual budget for publication.  Developed and execute marketing and communications plans to ensure profitable growth of association products and services.  Served as primary media contact for all association public relations activities.  Responsible for the content development and distribution of SIA eMonthly, the association’s monthly HTML member newsletter.  Managed the association’s Web site including content development, layout and design and Web site usage metrics. Show less

Marketing Manager

• 2001 - 2003

 Oversaw all marketing department activities including budget development.  Wrote, designed and produced promotional marketing materials for national sales force including direct marketing pieces, point-of-sale merchandise, posters, flyers and brochures.  Generated copy and design elements for advertisements in national and local publications.  Oversaw all marketing department activities including budget development.  Wrote, designed and produced promotional marketing materials for national sales force including direct marketing pieces, point-of-sale merchandise, posters, flyers and brochures.  Generated copy and design elements for advertisements in national and local publications.