Director Marketing Communications

• May 2021 - Present

I work closely with our amazing clients, helping them meet their business and marketing goals by developing and managing various strategic communication projects. This involves collaborating with our creative team and strategic partners on content marketing, digital and social media marketing, and developing comprehensive strategies to support the customer journey from brand awareness through conversion. I am thrilled to be part of this dynamic team of creative and industry professionals! I work closely with our amazing clients, helping them meet their business and marketing goals by developing and managing various strategic communication projects. This involves collaborating with our creative team and strategic partners on content marketing, digital and social media marketing, and developing comprehensive strategies to support the customer journey from brand awareness through conversion. I am thrilled to be part of this dynamic team of creative and industry professionals!

Food as Medicine for Everyone Project Manager

• Jan 2019 - May 2021

Associate Director, Health and Healing

• Sep 2020 - Mar 2021

Director of Marketing and Communications

• Nov 2016 - Sep 2020

Director of Marketing

• Jul 2014 - Jun 2016

Director of Wellness and Community Health

• May 2013 - Jun 2014

Provided high-level strategic direction and is responsible for the day-to-day management and organization of the employee wellness program and community health outreach. Provided high-level strategic direction and is responsible for the day-to-day management and organization of the employee wellness program and community health outreach.

Owner

• 2004 - Jun 2014

Marketing CommunicationsCopywriting and Art DirectionBrand Development and PositioningNarrative Marketing Marketing CommunicationsCopywriting and Art DirectionBrand Development and PositioningNarrative Marketing

Director, Community Engagement

• Oct 2012 - Apr 2013

Director, R&R, Healthy Living, and Healing Arts

• Mar 2005 - Oct 2012

I was responsible for the strategic vision and implementation of Kripalu's Retreat & Renewal and Wellness programming. I was originally hired to revamp Kripalu's Retreat and Renewal program to make it more profitable and in line with our mission. I restructured the department, developed new programming and created a more comprehensive schedule. Under my leadership, R&R continued to grow in revenue and increase in quality ratings. It is one of Kripalu's most successful programs. In addition, I identified the opportunity to develop a unique line of health and wellness programs using Kripalu's seasoned staff and curriculum. this programming grew 38% in 2012.I collaborate with Marketing VP and creative team on marketing strategy and promotions, including catalogs, direct mail, website, social media, videos, collateral, competitive analysis, pricing and branding.Working with a team of integrative physicians, nutritionists, life coaches, and yoga teachers, I supervise curriculum development and implementation for integrative weight loss, chronic conditions, yoga, healthy aging, expressive writing and integrative nutrition. I was responsible for denting and develop ing strategic partnership in the wellness community.

Vice President Sales and Marketing

• Jan 2004 - Mar 2006

Working with president, I developed the company's brand and marketing strategy. I managed $3 million direct mail budget, negotiate contracts with vendors, maintain vendor relations.• Developed and managed creative for website and email campaign, and all direct mail promotions, including 4-color catalogs and brochures.• Hired and managed creative staff, set priorities, and manage workflow and budgets.• Developed and executed Web and email strategy; manage SEO program.• Designed and executed Frequent Traveler Program and new customer acquisition programs.

VP, Creative Marketing

• Nov 1994 - Oct 2001