Jennifer Yang
President at Stryker Media Group Inc.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Hilary Ostrom
Jennifer comes with amazing experience and a strong background in strategic marketing. It is very refreshing to work with someone who has the ability to keep a team creating and focused and dedicated to maintaining a brand. Her ability to be open to new ideas fostered creativity and her passion for her work kept the team grounded and continually progressing. I had the pleasure of working with Jennifer Yang at the Media Cottage in support of expanding Canada Protection Plan's social media and online presence. Jennifer was both supervisor and coach and just a joy to work with. Her strong leadership skills make her an asset to any team.
LinkedIn User
Working with Jennifer is always a pleasure. I worked with her at MediaEdge (MEC) serving as IT. She was always fun and easy to work with. She knew I was not working to my potential and introduced me to my current position for which I am extremely happy about. Not only is she a great leader, but she is one of the most hard-working individuals I've met and always puts 110% effort into everything she does. Jennifer is extremely professional, knows exactly how to problem solve and I have seen her work with different departments where they rely on her when problems arise. As IT, we are there in the background to ensure everything runs smoothly and I can say that Jennifer is one of the few on the front lines that always ensures everything and everyone is working at their best. She is also empathetic and easy to talk to. She is a great leader, but more importantly a good person.
Hilary Ostrom
Jennifer comes with amazing experience and a strong background in strategic marketing. It is very refreshing to work with someone who has the ability to keep a team creating and focused and dedicated to maintaining a brand. Her ability to be open to new ideas fostered creativity and her passion for her work kept the team grounded and continually progressing. I had the pleasure of working with Jennifer Yang at the Media Cottage in support of expanding Canada Protection Plan's social media and online presence. Jennifer was both supervisor and coach and just a joy to work with. Her strong leadership skills make her an asset to any team.
LinkedIn User
Working with Jennifer is always a pleasure. I worked with her at MediaEdge (MEC) serving as IT. She was always fun and easy to work with. She knew I was not working to my potential and introduced me to my current position for which I am extremely happy about. Not only is she a great leader, but she is one of the most hard-working individuals I've met and always puts 110% effort into everything she does. Jennifer is extremely professional, knows exactly how to problem solve and I have seen her work with different departments where they rely on her when problems arise. As IT, we are there in the background to ensure everything runs smoothly and I can say that Jennifer is one of the few on the front lines that always ensures everything and everyone is working at their best. She is also empathetic and easy to talk to. She is a great leader, but more importantly a good person.
Hilary Ostrom
Jennifer comes with amazing experience and a strong background in strategic marketing. It is very refreshing to work with someone who has the ability to keep a team creating and focused and dedicated to maintaining a brand. Her ability to be open to new ideas fostered creativity and her passion for her work kept the team grounded and continually progressing. I had the pleasure of working with Jennifer Yang at the Media Cottage in support of expanding Canada Protection Plan's social media and online presence. Jennifer was both supervisor and coach and just a joy to work with. Her strong leadership skills make her an asset to any team.
LinkedIn User
Working with Jennifer is always a pleasure. I worked with her at MediaEdge (MEC) serving as IT. She was always fun and easy to work with. She knew I was not working to my potential and introduced me to my current position for which I am extremely happy about. Not only is she a great leader, but she is one of the most hard-working individuals I've met and always puts 110% effort into everything she does. Jennifer is extremely professional, knows exactly how to problem solve and I have seen her work with different departments where they rely on her when problems arise. As IT, we are there in the background to ensure everything runs smoothly and I can say that Jennifer is one of the few on the front lines that always ensures everything and everyone is working at their best. She is also empathetic and easy to talk to. She is a great leader, but more importantly a good person.
Hilary Ostrom
Jennifer comes with amazing experience and a strong background in strategic marketing. It is very refreshing to work with someone who has the ability to keep a team creating and focused and dedicated to maintaining a brand. Her ability to be open to new ideas fostered creativity and her passion for her work kept the team grounded and continually progressing. I had the pleasure of working with Jennifer Yang at the Media Cottage in support of expanding Canada Protection Plan's social media and online presence. Jennifer was both supervisor and coach and just a joy to work with. Her strong leadership skills make her an asset to any team.
LinkedIn User
Working with Jennifer is always a pleasure. I worked with her at MediaEdge (MEC) serving as IT. She was always fun and easy to work with. She knew I was not working to my potential and introduced me to my current position for which I am extremely happy about. Not only is she a great leader, but she is one of the most hard-working individuals I've met and always puts 110% effort into everything she does. Jennifer is extremely professional, knows exactly how to problem solve and I have seen her work with different departments where they rely on her when problems arise. As IT, we are there in the background to ensure everything runs smoothly and I can say that Jennifer is one of the few on the front lines that always ensures everything and everyone is working at their best. She is also empathetic and easy to talk to. She is a great leader, but more importantly a good person.
Experience
-
Stryker Media Group Inc.
-
Canada
-
Advertising Services
-
1 - 100 Employee
-
President
-
Jan 2012 - Present
Stryker Media Group Inc. is a full-service Advertising Agency. Based in the Toronto area, we work closely with top brands and companies across Canada and abroad. We help bridge the knowledge gap between you and your customers and create a strategic media plan for success. Increase your engagement and start driving your sales. Discover how the right advertising strategy can help you completely transform the way you do business. Visit us at www.strykermediagroup.com. Stryker Media Group Inc. is a full-service Advertising Agency. Based in the Toronto area, we work closely with top brands and companies across Canada and abroad. We help bridge the knowledge gap between you and your customers and create a strategic media plan for success. Increase your engagement and start driving your sales. Discover how the right advertising strategy can help you completely transform the way you do business. Visit us at www.strykermediagroup.com.
-
-
-
VMC Media
-
Canada
-
Advertising Services
-
1 - 100 Employee
-
Consultant
-
Sep 2016 - Apr 2019
Consulting lead on key accounts providing client and account management. Provide strategic team counsel on all media planning and buying - all disciplines.Accounts: OK Tire, Bahamas Tourism, YES TV
-
-
Partner, Vice President
-
Mar 2013 - Sep 2016
Helped to grow the Toronto based advertising agency with blue chip clients to become the largest independently owned agency in Canada. Managed key clients with client service and provided media and operational strategies that helped increase business revenues and the successful ROI of all marketing and media programs. Worked with the team to provide strong measurable metrics and ensured that clients were satisfied with the level of care and media knowledge provided by the agency.Clients included:Sunwing, Signature Vacations, Selloff VacationsState of Texas - Office of Travel and TourismState of Massachusetts - Office of Travel and TourismIslands of Bahamas Office of Travel and TourismCanada Protection PlanInsurance Bureau of CanadaVince CamutoOK TireGUNKDiscount Car and TruckMandarin RestaurantsTLN TVCTS TV/YES TVBlue MountainSki Council of CanadaToronto Snow ShowHakim OpticalAtkins DietApollo - Lap-BandHenkel/LePageRamada HotelsHotelsCombined.comSkechersWarner Music Show less
-
-
-
-
Vice President, Media
-
Jul 2013 - Aug 2014
Ran In-House Advertising Agency that provided Canada Protection Plan Inc. with professional and strategic media and marketing counsel and was part of executive management at Canada Protection Plan reporting directly to the CEO.Canada Protection Plan Inc.: Strategically plan and execute National Marketing strategies and implement all media campaigns for Canada Protection Plan with strong ROI objectives. Manage marketing department and implement all consumer and wholesale initiatives. Working closely with the CEO and VP, Wholesale Relations to provide sales support to the Regional Sales Directors and broker community. Worked with the Director of Call Center Operations to ensure that LIA's in the call center were receiving proper lead generation metrics for the profit of the company. Responsible for social media and brand reputation management.DR and Brandsell media buying tactics utilizedMarketing partnerships / sponsorshipsCall Center applicationsMulti-platform (TV, radio, print, online, social, OOH)Affinity marketingCreative production and solutionsOperations analysis and reportingReputation managementOnboardingE-NewslettersTradeshow and Conference managementDatabase managementSales initiatives and supportCASL ImplementationCorporate WebsiteConference banners and marketing materials Show less
-
-
Director of Media
-
Apr 2010 - Jul 2013
Canada Protection Plan Inc.: Strategically plan and execute National Marketing strategies and implement all media campaigns for Canada Protection Plan with strong ROI objectives.DR and Brandsell media buying tactics utilizedMarketing partnerships / sponsorshipsCall Center applicationsMulti-platform (TV, radio, print, online, social, OOH)Affinity marketingCreative production and solutionsOperations analysis and reportingReputation management
-
-
-
MEC
-
United Kingdom
-
Advertising Services
-
700 & Above Employee
-
Account Manager
-
Jan 2008 - Apr 2010
Planned, executed and maintained all media strategies and buys for clients: Paramount Home Entertainment Canada, Singapore Airlines, SKYY Vodka, TomTom and Palm Engaged in New Business acquisition Planned, executed and maintained all media strategies and buys for clients: Paramount Home Entertainment Canada, Singapore Airlines, SKYY Vodka, TomTom and Palm Engaged in New Business acquisition
-
-
-
-
Senior Media Planner/Buyer
-
Dec 2006 - Jan 2008
Planned and executed all Consumer Product and Corporate Plans for Panasonic (all media) Viera, Lumix, Shavers and Microwave divisions. Planned, executed and maintained full media plans for Clients: Hilroy Mead, Remax, Star Choice, Altamira, Easy Home, Disnat Direct, Canada Protection Plan, Discover Boating, Under the Roof Decorating. Planned and executed all Consumer Product and Corporate Plans for Panasonic (all media) Viera, Lumix, Shavers and Microwave divisions. Planned, executed and maintained full media plans for Clients: Hilroy Mead, Remax, Star Choice, Altamira, Easy Home, Disnat Direct, Canada Protection Plan, Discover Boating, Under the Roof Decorating.
-
-
-
MPG
-
United States
-
Advertising Services
-
500 - 600 Employee
-
Media Planner/Buyer
-
Mar 2004 - Dec 2006
Client Account - Universal Theatrical Canada Planned and executed media plans for all theatrical titles released in Canada. Multi-platform (all media) Forecasting Lead on Maple Leaf Sports & Entertainment - Universal Pictures ACC Sponsorship deal Client Account - Universal Theatrical Canada Planned and executed media plans for all theatrical titles released in Canada. Multi-platform (all media) Forecasting Lead on Maple Leaf Sports & Entertainment - Universal Pictures ACC Sponsorship deal
-
-
Education
-
1999 - 2003
The University of Western Ontario
B.A., MIT, ACS -
2003 - 2004
Humber College
Post-Graduate, Media Advertising Sales Accelerated
Community
