Experience

Funding Societies | Modalku Group

• Singapore
• Financial Services
• 200 - 300 Employee

• Senior Associate, Digital Acquisition

  • Jun 2022 - Present



Astro

• Malaysia
• Entertainment Providers
• 700 & Above Employee

• Senior Associate, Commercial Strategic Planning and Acquisition

  • Mar 2022 - Jun 2022

  •Drive nationwide gross ads and manage monthly acquisition campaigns •Strategise greenfield market penetration roadmap to increase sales conversions•Navigate customer behavioural data and contribute to customer lifecycle management and revenue enhancement initiatives/ projects

• Associate, Commercial Strategic Planning and Customer Acquisition:

  • May 2021 - Mar 2022

  •Champion customer acquisition, monitor sales performance and provide actionable insights using data visualisation tools •Lead Greenfield customers penetration nationwide by promoting and executing the new pricing strategies •Navigate ongoing transformational initiatives within the commercial department •Contributing to strategic business planning, change management and customer segmentation •Assist key work streams and project delivery activities with digital sales platform stakeholders•Coordinate training program, selling strategy and scripts for the front facing employees e.g. direct sales, retailers, telesales agents etc Show less

• Management Associate

  • Oct 2019 - May 2021

  Pay TV Business Unit•Stakeholder management: business requirement gathering, managing expectations, timeline alignment •End to end campaign management: Upgrade customer experience, monitor business revenue, strategic business planning, mitigate business risk Product Management•Agile Project Management: Applied scrum methodology on web development, practiced sprint rituals e.g. sprint planning, grooming, stand ups, retro, review, writing and organising backlog tickets•Product performance tracking: Utilise Atlassian JIRA board and checklist via Confluence to track development progress, statistical analysis using Google Analytics, user behavioural analysis Hotjar Finance •Corporate Finance: Competitive analysis, SWOT financial analysis •Investor Relation: Official Group Performance report to top management and the investment community,shareholding analysis, assist financial analyst presentation and press release materials OTT Branding and Marketing •Design thinking: applying personas, archetypes, user flow & experience to set up corporate brand identity for a new Subscription OTT app (sooka) •Digital marketing: App Store Optimisation (ASO), Search Engine Optimisation (SEO), Clever Tap Push Notification, branding materials and copywriting for web page Show less



Radio Monash

• Monash University Malaysia

• Head of Events/Announcer

  • Jul 2018 - Jun 2019

  Radio Monash Malaysia is a student-run radio station based at Monash University Malaysia. This club shares the latest and hottest news and events on the campus. I was part of Radio as a: -Event Organiser of Speak Out Loud with Malaysian film directors, actors, songwriter, influencer, YouTubers -Leader to the events team to collaborate with sponsors, external committee and student associations -Announcer for Broadcasting, video editing and content creating Radio Monash Malaysia is a student-run radio station based at Monash University Malaysia. This club shares the latest and hottest news and events on the campus. I was part of Radio as a: -Event Organiser of Speak Out Loud with Malaysian film directors, actors, songwriter, influencer, YouTubers -Leader to the events team to collaborate with sponsors, external committee and student associations -Announcer for Broadcasting, video editing and content creating



Astro

• Malaysia
• Entertainment Providers
• 700 & Above Employee

• Sales Marketing Internship

  • Nov 2018 - Mar 2019

  Astro is an All-Asian Satellite Television and Radio Operator, and a Malaysian satellite television provider. As an intern, I was involved in: -Digital Marketing and Sales transformation with Salesforce Marketing Cloud - Statistical Analysis with Google Analytics -Website Engagement -Content Management -Branded Content Creation Astro is an All-Asian Satellite Television and Radio Operator, and a Malaysian satellite television provider. As an intern, I was involved in: -Digital Marketing and Sales transformation with Salesforce Marketing Cloud - Statistical Analysis with Google Analytics -Website Engagement -Content Management -Branded Content Creation



Photobook Worldwide

• Malaysia
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Intern

  • Jun 2018 - Aug 2018

  Photobook Worldwide is the leading and the largest e-commerce digital photo printing company based on personalization in the region. As an intern, I was involved in: -Handling campaigns and social media marketing. -Generating ideas for newsletter -Data analysis Photobook Worldwide is the leading and the largest e-commerce digital photo printing company based on personalization in the region. As an intern, I was involved in: -Handling campaigns and social media marketing. -Generating ideas for newsletter -Data analysis



pusat tuisyen akademik

• Selangor, Malaysia

• Chinese Teacher

  • Jan 2017 - Jul 2017

  - Guiding children to write Chinese essay - Introducing Chinese vocabulary - Leading students to think creatively - Guiding children to write Chinese essay - Introducing Chinese vocabulary - Leading students to think creatively