Business Development Manager, HVAC/R & Plumbing

• Apr 2022 - Present

National Sales Manager (Wholesale) - North America Water Treatment

• Apr 2020 - Mar 2022

Managed all aspects of sales and participated in strategic business planning for the wholesale brands Developed and maintained direct relationships with all levels of the distribution channels including sales, showroom consultants, specifiers, builders and key-end users Managed and motivated 25+ manufacturer's representative organizations and supported sales efforts Collected and analyzed sales and market data to develop plans, examine trends and recommend strategies Contributed to the development of sales, marketing, customer retention, advertising, pricing and distribution strategies Collaborated with sales administration, customer service, product specialists, credit and logistics to ensure the customer needs were met Show less

Principal Owner, Consultant

• Jan 2019 - Apr 2020

Event specialist extraordinaire Trip & meeting director Initiate branding plans Project assessment & referrals Program management Organizational planning and solutions Event specialist extraordinaire Trip & meeting director Initiate branding plans Project assessment & referrals Program management Organizational planning and solutions

Director of Events & Plumbing/Showroom Marketing

• Mar 2002 - Nov 2019

Growth from $300M to $1.2 Billion in sales. 43 to 204 locationsConceptualize, develop, plan and execute various events including vendor trade show meetings, local trips/events, grand openings and customer incentive programs with international travelPlanned and organized a wide variety of special events including solicitation of sponsors, developed budgets, venue and vendor selectionsTeamed up with national & international brands to create sales growth and lifetime experiencesAnnually hosted 1700 customers, employees and vendors in a 5-day span at PGA Tournament in corporate chaletNegotiated vendor contracts that focused on service, scope and objectivesExceeded expectations by delivering each event at or under budget while achieving individual objectivesManaged advertising accounts in 5 of the top 15 US media marketsSkilled in the development of marketing strategies, budgets and resource allocationIdentified strategy and initiated vendor and sales alignment with Regional VPs to maximize marketing fundsCreate, track and maintain ROI calculator to prove event productivity Show less

Marketing Director

• Nov 2011 - Mar 2017

Partnered with creative agency to create two national brands – MORSCO & Expressions Home GalleryUnderwent agency process of the discovery, development of logo, messaging, branding and delivery to audienceEffectively collaborated with upper management and team members to create successful brand experienceWorked closely with general managers to implement tactics to generate new business and retain existing customers by developing customer experiencesWorked with Digital Marketing team to identify opportunities with key customers for E-Commerce adaptationFollowed through with events and tactical marketing campaigns to solidify customer acceptance for automated improvement Planned product promotions as well as trips & events to increase sales and customer growthCreated and maintained company Loyalty Program Show less

Marketing Coordinator

• Jul 2002 - Nov 2011

Proven success in the planning and execution of events and corporate meetingsWorked with local agency to develop new logo for Morrison Supply CompanyExtensive experience with concept and organizing group travel with superior customer experienceAccomplished in copy editing and communicationDeveloped and created advertising to influence trade and public to do business with our locationsPlan and negotiate advertising mix for showrooms and counter salesMediums included digital, print, Out of Home, radio, TVCreated and distributed brochures, line cards, advertisements, billboards, newsletter content, media scripts, social media, published messaging and information to all of companyRecruited team to better execute the Marketing Department duties Show less

Executive Assistant

• Mar 2002 - Jul 2002

Maintained schedules and communications for the Owner, President, VPs and Regional ManagersManaged selection, ordering and distribution of all promotional swagOrchestrated all travel & meeting arrangements

Marketing Coordinator

• 2001 - 2002

Assisted the AVP Marketing & Public Relations department with all administrative tasks Assisted the AVP Marketing & Public Relations department with all administrative tasks

Production Coordinator

• 1999 - 2000

Production Coordinator

• 1998 - 1999

Production Coordinator and Executive Assistant to Producers

• 1996 - 1998