Jennifer Walker
UI/UX Web Designer and Head of Copy at Clickable Impact- Claim this Profile
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Bio
Credentials
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Google UX Design Certificate
CourseraApr, 2023- Nov, 2024
Experience
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Clickable Impact
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United States
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Advertising Services
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1 - 100 Employee
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UI/UX Web Designer and Head of Copy
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Dec 2021 - Present
- Designed, implemented, and administered interactive applications for all agency and client web projects- Redesigned FlightPath Golf website from scratch, resulting in 1590% increase in total revenue from Dec '21-Dec '22- Analyzed user behavior and Microsoft Clarity data to identify and implement data-backed iterations- Migrated and overhauled agency website and company CRM/CMS setup for a more intuitive user experience for both users and coworkers (and trained team members to get the most out of it)- Improved the internal lead generation infrastructure for the agency’s key email marketing service "Email On Performance" (CRM/CMS management, email and SMS marketing strategies, automation development, etc.), and assisted new client onboarding and IT maintenance- Previously managed an outsourced team of designers and developers on web projects from ideation to execution Show less
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Lead Copywriter
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Jun 2021 - Dec 2021
- Worked with email marketing team to create compelling B2B and B2C marketing campaigns- Crafted and edited written content for emails, ads, articles, newsletters, landing pages, & whitepapers for clients across industries (i.e., eCommerce, SaaS, FinTech, Finance, etc.) - Consulted with clients on copy-based content marketing strategies and brand voice development
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Marketing Intern
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May 2021 - Jun 2021
Wrote and edited engaging web content (articles, blog posts, etc.) and implemented daily newsletters via Hubspot to generate and nurture leads into conversions
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Urban Flats in Winter Garden
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United States
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Restaurants
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Lead Host
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Aug 2020 - Apr 2021
- Responsible for training new personnel and delegating tasks to the host team - Controlled restaurant flow by regulating when and where customers were seated - Managed customer and wait staff concerns via effective interpersonal communication - Created visual designs to promote menu items - Responsible for training new personnel and delegating tasks to the host team - Controlled restaurant flow by regulating when and where customers were seated - Managed customer and wait staff concerns via effective interpersonal communication - Created visual designs to promote menu items
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"Nomadic Noles" Magazine
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Valencia, Spain
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Student Editor
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Jun 2019 - Aug 2019
Supervised three students as they worked on the magazine. Was responsible for editing their articles, teaching them how to use Adobe InDesign, and helping them design their layouts for their respective articles. Meanwhile, I created my own article and layout, which included interviewing strangers both in person and remotely, speedy, accurate notetaking, and the compilation of information collected into a visually appealing, concise, interesting article. Supervised three students as they worked on the magazine. Was responsible for editing their articles, teaching them how to use Adobe InDesign, and helping them design their layouts for their respective articles. Meanwhile, I created my own article and layout, which included interviewing strangers both in person and remotely, speedy, accurate notetaking, and the compilation of information collected into a visually appealing, concise, interesting article.
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Universal Orlando Resort
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Entertainment Providers
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700 & Above Employee
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Sales Associate
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May 2017 - May 2019
This role involved thousands of guest interactions to answer questions and ensure that they were having the best experience possible. During busy shifts, I spent a lot of time on the cash register and became quite proficient with cash-handling and remaining calm, focused, and speedy under pressure. During slower shifts, I spent time walking around the store to ensure that all the displays were stocked and visually appealing. I exercised my interpersonal skills to deescalate situations, listen to and empathize with guests, answer questions, and to make product recommendations. Show less
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FSU Undergraduate Research Opportunities Program (UROP)
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Tallahassee, Florida, United States
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Research Assistant
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Oct 2017 - Apr 2018
The finished research paper (entitled "Faculty View on the Barriers and Facilitators to Grant Activities in the USA: A Systematic Literature Review") was ultimately published in the 2022 Fall Edition of the SRAI Journal of Research Administration (Volume 53, Number 2) and awarded the Rod Rose Award in 2023. ---- Researched data on the burdens of grant-pursuing faculty using various databases. Read hundreds of peer-reviewed papers and distilled the relevant data. Synthesized large amounts of information into both a systematic literature review (submitted for publication) and into a visually pleasing presentation format. Explained this research to professors and students at a Research Symposium. Show less
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Education
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2016 - 2020
Florida State University
Bachelor's degree, Psychology -
2016 - 2020
Florida State University
Bachelor's degree, Editing, Writing, and Media
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