Experience

CHROMA ACRYLICS INC

• United States
• Paint, Coating, and Adhesive Manufacturing
• 1 - 100 Employee

• Online Content & Outreach Manager/Artist In Residence

  • Nov 2006 - Present

  Engage diverse audiences through innovative strategies including content production, digital marketing, email marketing, community outreach, and events that focus on increasing customer engagement globally, boosting brand awareness, and driving sales. Create original long and short form content and other assets for social and web. Create and edit videos that serve as consumer and partner resources. Create marketing emails, including e-newsletters, promotional emails, and customer journey maps for specific programs and events. Manage email lists and data, including audience targeting and segmentation. Develop and maintain international art teacher and artist influencer network, including coordinating and analyzing product trials and sponsored placements. Manage and foster engagement and participation in online communities. Analyze and report on social media and website KPI to ensure campaigns are meeting goals and make recommendations for optimization. Create traditional print and packaging materials. Perform all brand ambassador functions to educate consumers of all ages including writing content for websites and blogs. Develop and lead workshops online and in-person. Work with Technical Vice President to test materials and ensure that products meet state and federal environmental and packaging standards. Create paintings for promotional and educational materials. Show less



Clipper Magazine

• United States
• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • 1997 - 2006

  Manage a team of designers to produce multiple national, monthly, four-color coupon magazines within a deadline-driven environment. Create logos, ads, and promotional materials, including writing and editing copy. Work with sales force to develop ongoing campaigns for brand positioning for a variety of clients. Monitor production schedule and organization of accounts. Facilitate team meetings and train new artists. Manage a team of designers to produce multiple national, monthly, four-color coupon magazines within a deadline-driven environment. Create logos, ads, and promotional materials, including writing and editing copy. Work with sales force to develop ongoing campaigns for brand positioning for a variety of clients. Monitor production schedule and organization of accounts. Facilitate team meetings and train new artists.