Jennifer Vanwormer
Senior Research Lead at Gongos, Inc.- Claim this Profile
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Bio
Credentials
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Refound's People Leader Training Program
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Experience
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Gongos, Inc.
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Research Lead
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Mar 2007 - Present
Gongos, Inc. is a consultative agency that places customers at the heart of business strategy. Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else. • Plan, oversee, and execute consumer insights initiatives • Provide actionable insights that address business challenges • Manage 6 team members; responsible for their growth and development • Skilled in quantitative, qualitative, online/mobile, communities, multi-cultural research • Experienced in consumer products, entertainment, direct selling, retail, financial industries
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M3 Group (M3)
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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May 2006 - Aug 2006
Motion Marketing & Media is an advertising, marketing and PR consulting firm based in Lansing, Michigan. M3 works with clients in a variety of industries, including non-profit, education and government. • Developed a marketing services proposal and presented to client • Participated in in-person client meetings • Performed secondary research for a wide variety of projects • Assisted in development of a commercial from concept to end product • Composed press releases, website copy, and brochure copy
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Central Michigan University - Off-Campus Programs
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Mount Pleasant, MI
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Marketing Assistant
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Oct 2004 - Apr 2006
Off-Campus Programs is responsible for providing high quality education services to students in 60 off-campus locations and online. • Prepared statistical reports used to evaluate call center efficiency • Constructed databases for tracking student information • Selected and ordered promotional materials for special events • Sent appropriate program information to prospective students • Proofread advertisements and other materials for nationwide exposure • Researched techniques to promote degree programs in new markets
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Education
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2002 - 2006
Central Michigan University
BSBA, Marketing, Accounting
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