Experience

McOuat Partnership
• Canada
• Advertising Services
• 1 - 100 Employee
• Senior Account Executive

  • Mar 2023 - Present


FairSquare Group Realty

• Canada
• Leasing Real Estate
• 1 - 100 Employee

• Marketing Manager - Acquisition

  • Sep 2020 - Feb 2023

  - Strategizes, plans, and manages the strategy and execution for branding initiatives, cross-selling opportunities, and communication campaigns, including e-mail communications, digital newsletters, digital advertising, direct mail, printed collateral, and website content creation- Compiles and analyzes daily, weekly, and monthly marketing performance reports across channels and communicates results with key stakeholders- Provides thoughtful recommendations for improvements based on the results, while taking into consideration competitor activities, and data and consumer trends- Develops and supports branding initiatives and communications based on lead performance, including e-mail communications, digital newsletters, digital advertising, direct mail, and website content creation- Shares insights on lead performance with other marketing team members and strategizes collaboratively to boost performance and meet financial, branding, and growth objectives- Implements and monitors A/B tests of various marketing initiatives and initiates changes to creative, messaging, and execution based on results- Designs marketing plans and works with the sales department to include business objectives, consumer strategies, and tactics to reach consumers through all elements of the marketing mix- Ensures the integration of all elements of the marketing mix, driving cohesive and impactful messaging and consistency in all communications- Effectively manages internal and external agency/vendor relationships and ensures marketing programs and activities are executed in full and on time Show less

• Marketing Copywriter

  • Sep 2019 - Sep 2020

  - Produce blog posts for the Purplebricks Blog covering the following topics: selling a home, buying a home, home decor, home improvement, and real estate news. - Produce the blog content calendar, in collaboration with the Social Media & Engagement Specialist.- Analyze the effectiveness of our blog using Google Analytics.- Write copy for digital ads, including Google AdWords and Facebook ads.- Generate copy for the Purplebricks website and print marketing materials.- Manage the company's Pinterest page.- Source stock images for marketing endeavors and produce graphics using Canva.- Collaborate with the Marketing and Human Resources teams for creative initiatives. Show less



Losani Homes

• Canada
• Construction
• 1 - 100 Employee

• Assistant Marketing Manager

  • Nov 2016 - Aug 2019

  - Oversees day-to-day administration and organization of the department, and maintains the departments critical path to ensure important calendar items are prioritized- Creates and maintains the marketing budgets and purchase order system for each new home community, and reviews the budget with the Chief Financial Officer on a regular basis- Analyzes sales figures compared to budget actuals to determine success of Project to Date and Year to Date goals. Analysis of fixed, variable and operational expenses are provided. - Produces all advertising schedules and ensures deadlines are met by the team- Works cooperatively with ad agency and public relations firm, and maintains strong supplier relations for the company’s signage, printing, and digital needs- Assists in managing staff, including a social media coordinator, marketing coordinator, graphic designers and interns- Manages the CRM and provides weekly analytic reports to track online registrations, determine demographic profiles and provide cost per lead analysis- Heavily involved in developing the current sales and marketing strategy and reveal program- Writes press releases and editorials for corporate and public communications with accuracy and creativity - Works cooperatively with other members of the sales and marketing team, as well as other departments within the company, including accounting, land development and production- Works at all marketing events, maintaining the brand and high level of service the company is known for. Often is the first point of interaction at events for registrants and previous purchasers Show less

• Marketing Coordinator

  • Jul 2015 - Nov 2016



Branthaven Homes

• Marketing Assistant

  • Feb 2014 - Jun 2015

  - Assists the Sales & Marketing Manager with creating the yearly marketing budget for the year- Processes purchase orders/invoices and ensures they are part of the pre-approved budget- Experience in event planning. Sources furnishings and entertainment for site openings, assists in set-up and take down, manages crowds prior to and during the event, and organizes staffing.- Responsible for keeping Branthaven and our marketing agency on-task to meet print and digital media deadlines.- Manages billboard contracts and ensures deadlines are met. Sources billboard proposals for current and upcoming home communities.- Reviews ads and editorials for content accuracy and proper spelling and grammar.- Manages the general Sales Information email account and responds to all customer inquiries.- Monitors the CRM to track online registrations prior to a site opening.- Creates community-focused content for the corporate Facebook and Twitter (@BranthavenHomes) accounts. Creates industry-driven, product-focused, location-based tweets for the Kitchener-Waterloo Twitter account (@BranthavenKW).- Oversees social media accounts for content accuracy and appropriateness to ensure messaging is on-brand.- Responds to comments on social media and makes sure inappropriate comments are handled professionally.- Uploads blogs posts, monitors and responds to comments, and updates pricing, floor plans, and text using the Wordpress.org platform- Uses keywords, meta-tags, and urls to increase the company's organic SEO.- Performs a quarterly, 15 page Google Analytics report that analyzes acquisition, landing pages, the behaviour of our visitors, the flow of visitors through the website, and the overall success of our website. Based on the report, I make suggestions for the next quarter on how to increase traffic and improve visitor retention. Show less

• Social Media Coordinator / Receptionist

  • Sep 2013 - Feb 2014

  - Monitored Facebook and Twitter accounts for content accuracy and appropriateness to ensure messaging was on-brand- Responded to comments on social media platforms and ensured inappropriate comments were handled professionally- Monitored the Branthaven.com website for accuracy and functionality- Monitored and updated third party websites that contain Branthaven information, such as Buzz Buzz Homes and New in Homes- Ensured information being posted about Branthaven Homes online was accurate- Answered the Head Office phone and transferred calls accordingly- Ensured office supplies were stocked- Managed the general Sales Information email account and responded to all customer inquiries Show less