Jennifer Swertvaegher
Product Manager (B2C) at VkusVill NL- Claim this Profile
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Dutch Native or bilingual proficiency
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English Native or bilingual proficiency
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French Professional working proficiency
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Italian Elementary proficiency
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Swahili Elementary proficiency
Topline Score
Bio
Credentials
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Product Management
Stanford OnlineJan, 2023- Nov, 2024
Experience
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VkusVill NL
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Netherlands
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Retail Groceries
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1 - 100 Employee
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Product Manager (B2C)
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2020 - Present
VkusVill is a disruptive Russian health food retailer that wants to duplicate its success in Western Europe.Responsible for 'the Why and What'- developed 7 new Private Label products (dairy, ready-to-eat) in collaboration with local producers- ran customer discovery interviews and continuous trend analysis to adjust product offer- monitored sales using analytics and customers interviews
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Founding Member
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2020 - Present
The Netherlands is VkusVill first step outside of Russia. I am part of the self-managed founding team responsible for finding a viable translation of the concept & philosophy in the Dutch market.
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Product Specialist (B2C)
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2020 - 2021
Responsible for the How- selected 700+ SKUs from 50+ suppliers- set up 2 product testing locations and all supply chain processes- built sourcing team from 0 to 3 people
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Aimforthemoon
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Netherlands
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Business Consulting and Services
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1 - 100 Employee
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Intrapreneur @ Aimforthemoon
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Mar 2020 - May 2020
AFTM is a corporate-startup studio, a company that creates companies – uniting the versatility and execution power of entrepreneurs and the power and resources of mature companies. "Together we create new products and services, build teams and grow them as independent, purpose-driven organisations." I was seconded to VkusVill to design and execute VkusVill market entrance in the Netherlands. See above for accomplishments. AFTM is a corporate-startup studio, a company that creates companies – uniting the versatility and execution power of entrepreneurs and the power and resources of mature companies. "Together we create new products and services, build teams and grow them as independent, purpose-driven organisations." I was seconded to VkusVill to design and execute VkusVill market entrance in the Netherlands. See above for accomplishments.
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quantrust investments
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Netherlands
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Investment Management
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Product Strategist
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2019 - 2020
In 2019 Quantrust Capital set up a new green impact investment fund, called qi.fund. - Defined the positioning - Developed the commercial strategy - Created pipeline of clients - Established collaborative network In 2019 Quantrust Capital set up a new green impact investment fund, called qi.fund. - Defined the positioning - Developed the commercial strategy - Created pipeline of clients - Established collaborative network
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AGC Glass Europe
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Belgium
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Glass, Ceramics and Concrete Manufacturing
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700 & Above Employee
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Product Strategist
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2018 - 2019
AGC is the world's largest glass manufacturer, supplying glass products to building, automotive and display industries. As part of the strategic department, I was the first person on the ground to spearhead AGC's expansion in the African market. - Evaluated 4 geographical markets (Angola, Ivory coast, Ghana, Senegal) and defined a comparative market entry strategy - Ran full stakeholder discovery (43 B2B clients assessed, 10 manufacturing partners evaluated, 4 government agencies consulted) - Recruited first employee in Ivory Coast Show less
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Enabel
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Belgium
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International Trade and Development
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700 & Above Employee
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Product Communication
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2015 - 2017
Enabel is the Belgian Development Agency. At the time there were 6 bilateral aid projects running in Tanzania. - Collected lessons learned of 3 closing projects in a participatory manner - Conducted monitoring missions on Scholarships Program - Drafted and disseminated all product related communication materials for stakeholders, including press releases and a documentary Enabel is the Belgian Development Agency. At the time there were 6 bilateral aid projects running in Tanzania. - Collected lessons learned of 3 closing projects in a participatory manner - Conducted monitoring missions on Scholarships Program - Drafted and disseminated all product related communication materials for stakeholders, including press releases and a documentary
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Education
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2022 - 2022
Stanford University School of Engineering
Continuing Education Unit: Certificate of Completion in Product Management, Product Management -
2011 - 2015
Ghent University
Master of Science in Conflict and Development, Sociology -
2010 - 2014
UGent
Master of Science in Social Work and Social Welfare Studies, Sociology -
2006 - 2009
UGent
Bachelor of Science in Educational Sciences, Education
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