Experience

JWC Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Associate Publisher

  • Mar 2019 - Present



H&H Graphics

• greater chicago area

• VP, Business Development

  • May 2012 - Jan 2015

  Responsibilities included developing strategic business plan by evaluating operations; examining new market and business opportunities and assessing competitive landscape. Collaborating with Sales team to locate and evaluate potential business opportunities. Developing Marketing plan and executing against the plan. Identifying market trends, researching industry and related events, publications, and announcements. Representing organization by maintaining personal and professional networks and participating in professional organizations. Enhancing organization's reputation by exploring opportunities to add value internally and externally.



Program Doctor

• Chicago, IL

• Consultant

  • Jan 2006 - May 2012

  Provided business advice, expertise and analysis for media consulting firm serving clients in the public service radio and television broadcast industry, with the aim of creating value, building brand awareness, generating new business and improving client performance. Advised in areas of business strategy, marketing, management and operations. Served as project manager directing multiple client projects from idea inception through execution. Provided organizational analysis to ensure that marketing and business goals were achieved. Evaluated existing product and service offerings and made recommendations for additional offerings. Developed and implemented marketing strategy to include online, offline and social media. Conducted market research and analysis for multiple clients to determine target audience potential and loyalty.



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Account Manager

  • 2002 - 2005

  Prepared and presented advertising opportunities for top-tier advertisers within the Los Angeles Market. Managed Entertainment Weekly’s key Entertainment and Automotive accounts including: Studios, Networks, Home Entertainment, and Nissan and Infiniti Automotive accounts. Prepared and presented advertising opportunities for top-tier advertisers within the Los Angeles Market. Managed Entertainment Weekly’s key Entertainment and Automotive accounts including: Studios, Networks, Home Entertainment, and Nissan and Infiniti Automotive accounts.



All Advantage

• Business Development Director

  • 2000 - 2002

  Defined strategic business direction and evaluated potential corporate partnerships on behalf of AllAdvantage.com, a Silicon Valley-based Internet advertising start-up. Defined strategic business direction and evaluated potential corporate partnerships on behalf of AllAdvantage.com, a Silicon Valley-based Internet advertising start-up.



Disney Experiences

• Entertainment Providers
• 700 & Above Employee

• Business Development Manager

  • 1999 - 2000

  Identified and pursued strategic opportunities on behalf of the Walt Disney Internet Group. Assessed potential partners on and offline marketing and distribution goals and worked creatively to structure advertising and marketing partnerships that satisfied both WDIG and their business partners. Identified and pursued strategic opportunities on behalf of the Walt Disney Internet Group. Assessed potential partners on and offline marketing and distribution goals and worked creatively to structure advertising and marketing partnerships that satisfied both WDIG and their business partners.



Infoseek

• Technology, Information and Internet
• 1 - 100 Employee

• Sales Manager

  • 1997 - 1999

  Managed a team of Sales Account Executives who sold online advertising to clients in the Retail, Automotive and Entertainment markets within the Southwest region. Managed key client relationships, served as a consultant and client advocate. Coached and developed sales team and managed operations within the team. Served as a company liaison regarding new product launches and multi-platform advertising opportunities, while ensuring that our team performed, exceeded goals and that clients were satisfied. Promoted from Sales Account Executive to Sales Manager. Exceeded revenue and new business acquisition goals for the Southwest region year over year.



RPA

• United States
• Advertising Services
• 700 & Above Employee

• Media Planner

  • 1995 - 1997

  Media Planner, National Accounts Assistant Media Planner, National Accounts, Print Media Planner, National Accounts Assistant Media Planner, National Accounts, Print