Marketing Communications Coordinator

• May 2023 - Present

Marketing Specialist

• Aug 2022 - Jun 2023

Successfully implement the firm's recent rebrand by reformatting business development and marketing collateral for both the corporate team and the various consulting service teams. Demonstrate exceptional content writing by producing copy for website service pages and social posts surrounding company initiatives and events. Spearhead employee outreach project with the objective to showcase team, expertise and culture through the company's employee spotlight page. Utilize platforms including Canva and Adobe InDesign to enhance website and social media content. Manage event marketing emails via Hubspot. Show less

Marketing Planner

• Mar 2022 - Oct 2022

Managed seven-figure budgets within customer acquisition, recruiting, and retention campaigns across eight paid social and programmatic platforms.Optimized campaign KPIs by strategically testing variables such as bid price, creative assets, ad placements, audience demographics, and location targeting.Collaborated with in-house designers using Wrike platform to update creative rotation, providing analytical insights on past performance and customer trends to improve engagement metrics.Presented campaign performance trends and new initiatives to a diverse audience of stakeholders, demonstrating high-level understanding of market trends and the digital landscape.Managed relationships with 10+ third-party vendors by facilitating discussions around business needs and new opportunities, while advocating for GEICO’s best interest. Show less

Marketing Buyer

• Dec 2020 - Mar 2022

Marketing Coordinator

• Dec 2019 - Dec 2020

Managed click and lead generation campaigns through vertical search partners to produce bottom-funnel business results for customer acquisition and retention lines of business.Utilized project management skills to plan and execute A/B creative image, ad copy, landing page, and publisher testing through multiple aggregator exchangesCoordinated with IT and vendors to troubleshoot data issues, support system releases, and onboard new campaigns to ensure clicks and leads were processed as expectedIdentified anomalies in Excel reporting and coordinated with data analysts to mitigate errors Show less

Marketing Specialist

• Feb 2019 - Jul 2019

Operations based marketing specialist with expertise in real estate and property management. Main responsibilities included: writing and publishing ads for active properties in the company's portfolio, managing the company’s outfacing communications, reporting on weekly leasing metrics to support property managers in improving leasing strategies, developing pricing strategies for new clients by researching the local market, leading weekly meetings with property managers and the operations team to improve internal communication, and coordinating with vendors and property managers to prepare marketing materials such as leasing photos Show less

Marketing Intern

• Dec 2018 - Feb 2019

Created social campaigns on Facebook and Instagram surrounding community eventsPublished informational content related to the real estate industry and property management for the company’s blogGathered key information and details for single-family, multi-family and luxury property listing ads

Hostess Server

• Oct 2018 - Mar 2019

Ensure a positive dining experience for guests by providing customers with accurate wait times, monitoring wait lists, answering incoming calls, and managing reservations Ensure a positive dining experience for guests by providing customers with accurate wait times, monitoring wait lists, answering incoming calls, and managing reservations

Sales Associate

• Jun 2018 - Oct 2018

Consistently met department and team sales goals as a collaborative member of a dynamic team. Provided excellent customer service and expertise of modern and luxury products to diverse clientele Consistently met department and team sales goals as a collaborative member of a dynamic team. Provided excellent customer service and expertise of modern and luxury products to diverse clientele

Undergraduate Teaching Assistant

• Aug 2017 - Dec 2017

Demonstrated written and verbal communication skills as a liaison between the students, the communication course, and the instructor, Dr. Esther Yook. Demonstrated written and verbal communication skills as a liaison between the students, the communication course, and the instructor, Dr. Esther Yook.

BP Fashion Board Intern

• Sep 2012 - May 2014