Jennifer Smith

Founder & Creative Director at Solmade Studio
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas-Fort Worth Metroplex

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Bio

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Experience

    • United States
    • Design Services
    • 1 - 100 Employee
    • Founder & Creative Director
      • Nov 2019 - Present

      Design studio specializing in brand identities, packaging and web design. I create artful, modern brands. Design studio specializing in brand identities, packaging and web design. I create artful, modern brands.

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Fixture Design & Development Project Manager II
      • May 2021 - Feb 2022
    • United States
    • Retail
    • 700 & Above Employee
      • Jun 2016 - Nov 2019

      · Creative direction and project management of In-Store Graphics team.· Managed multi-million dollar programs and $20m annual budget.· Led graphic reviews and presentation of major initiatives to Executive Leadership.

      • Oct 2014 - Jun 2016

      · Managed In-Store Graphics team in creating in-store graphics and 3D displays for 1,000+ JCPenney stores.· Managed multi-million dollar programs.· Extensive knowledge of a wide range of paper and plastic stocks and other specialty substrates and materials.· Extensive knowledge of printing processes, as well as creation and construction of 3D display and signage.

      • Jul 2013 - Oct 2014

      · Designed large-scale divisional and storewide visual rollouts for JCPenney stores, ranging from 2D graphics to shop-in-shop design.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sr. Graphic Designer
      • 2012 - 2013

      · Designed marketing collateral: catalogs, look books, ad campaigns and event graphics. · Designed and produced retail visuals: promotional signage, in-store graphics and window displays. · Designed web graphics: banners and homepage graphics for Billabong-USA.com and partner websites. · Emphasis in production with extensive photo retouching, file management and pre-press duties. · Designed marketing collateral: catalogs, look books, ad campaigns and event graphics. · Designed and produced retail visuals: promotional signage, in-store graphics and window displays. · Designed web graphics: banners and homepage graphics for Billabong-USA.com and partner websites. · Emphasis in production with extensive photo retouching, file management and pre-press duties.

    • United States
    • Cosmetics
    • 300 - 400 Employee
    • Visual Merchandising Designer
      • 2010 - 2012

      · Lead designer in Visual Merchandising Department, responsible for design of deliverables ranging from printed graphics to fixtures for all retailers in the world. · Attended press checks regularly, proofed color and managed files. · Collaborated daily with vendors to manage projects from conceptualization to completion. · Lead designer in Visual Merchandising Department, responsible for design of deliverables ranging from printed graphics to fixtures for all retailers in the world. · Attended press checks regularly, proofed color and managed files. · Collaborated daily with vendors to manage projects from conceptualization to completion.

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Graphic Design Intern
      • 2010 - 2010

      • Created fliers, posters, logos, novelty graphic pieces, renderings and T-shirt designs to promote the Kings Basketball Team and Maloof Entertainment. • Assisted with organizing, regulating and photo-documenting public and media events. • Created fliers, posters, logos, novelty graphic pieces, renderings and T-shirt designs to promote the Kings Basketball Team and Maloof Entertainment. • Assisted with organizing, regulating and photo-documenting public and media events.

Education

  • University of California, Davis
    Bachelors, Design, Spanish
    2008 - 2010
  • California State University-Long Beach
    Fine/Studio Arts, General
    2007 - 2008

Community

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