Senior Product Manager

• Aug 2021 - Present

Marketing Manager - Lead at brand level

• Aug 2020 - Aug 2021

- Plan and execute annual marketing strategic initiatives - maintain marketing budget. - Move marketing projects from ideation through to completion, providing regular updates to stakeholders. - Lead the creation of compelling marketing content and assets. Coordination of branded global photo and video shoots. - Initiate opportunities to increase brand awareness and train network on best practices for nurturing the consumer through the sales funnel. Identify opportunities for new lead generation. - Research and create user experience improvement plan for website refresh - Coordinate integration of marketing systems into network CRM solutions. - Identify areas for streamlining processes & scalability for growth. - Maintain relationships with 3rd party agency partners for digital marketing, PR, e-mail marketing, and collateral creation. Ongoing review of digital marketing results. Show less

Senior US Product Manager

• Feb 2018 - May 2020

- Develop multi-channel product portfolio and pricing strategy for US product catalog in: Department stores, National Chains, Clubs, Specialty, Discounters, and Ecommerce channels. - Partner with all global marketing teams for global campaign and asset creation, and opportunities for multi-region initiatives. - Develop and market products for key accounts: Amazon, Macy’s, Costco, and more.- Lead the creation of integrated marketing plan and strategies for North America.- Coordinate with marketing, R&D, supply chain, sales, and sourcing departments to monitor project schedule and track status, providing updates to key stakeholders.- Conduct gap analysis of existing customer product assortments, to develop and forecast new products given the target market. - Lead go-to-market strategic planning for new product launches. - Quantitative and qualitative consumer research, market research, and competitive analysis to make customer-centered, data-backed decisions.- Analysis of financial margins, responsible for ensuring EBITDA goals are achieved per product collection. - Vendor selection and management of suppliers; Creation of SOW’s and RFQ’s - Continuous improvement of US development process, achieving timelines 50% shorter than other global regions in the company.- Collaboration with global quality teams to define DELSEY quality standards per segment, testing criteria, and review/correction of statistical sampling results. - Oversee U.S. Product Manager and U.S. Marketing Coordinator. Show less

US Product Manager

• Jun 2016 - Feb 2018

- Tracking of project schedule and budget, via regular communication with entire project team to address status updates, milestones, or solution of obstacles. - Quantitative and qualitative consumer research via regional focus groups, and online surveys. Integration of data collected for future developments.- Identify target market for new launches and integrate into product briefs. - Competitive analysis and summation of competitive product assortments- Analysis of trends in category lifecycles, cost structures, and features and colors. - Product reviews of prototypes to ensure quality and accuracy to product scope. - Trainings and presentations for new projects to regional teams - Direct sourcing of materials and suppliers internationally. - Creation of US SKUs and UPCs, and input of all product data into globally used product management database. - Work with product designers to deliver on customer customized products - Creation of B2B sales tools, feature sheets, and collateral with graphic design department Show less

US Product Marketing Manager

• Jul 2015 - Jun 2016

• Establish and manage marketing budget for all B2B initiatives. • Execute on go-to-market strategy for new product launches. • Collaborate with graphic design teams for creation of point-of-sale marketing materials, to communicate on DELSEY’s unique features and value. • Creation of quarterly in-store marketing initiatives to boost sales via promotions, rebates, and incentives, in collaboration with the sales team. • Project management of the annual Travel Goods Association tradeshow. • Creation of best practices for promoting the DELSEY brand in accordance with brand guidelines• Implementation of DELSEY Brand Ambassador program to gain publicity and partnership opportunities • Manage ecommerce promotions and e-mail database, growing the e-mail list by 25% within 6 months. • Coordinate ecommerce photography and videography for new product launches. Show less

Marketing Coordinator

• Oct 2012 - Jul 2015

- Management of marketing budgets for 12 corporate locations- Implementation of Greene Turtle Rewards Loyalty program and app. Project management of total development and program launch, which gained over 100,000 members in the first year- Manage planning, scheduling, and training of all ongoing reward program promotions- Compile quantitative data from loyalty system to target customers and increase traffic- Analysis of sales and promotions to review ROI and key performance metrics of marketing initiatives- Work closely with operations department to implement marketing initiatives- Coordinate and manage the planning and execution of “Tips for Tots” initiative, a yearly charitable event taking place among all restaurant locations during the month of December. Show less

Accounting Coordinator

• Oct 2011 - Oct 2012

- Accounts payable for all corporate locations- Preparation of monthly financial reports, including balance sheet and P&L § Monthly reconciliation of accounts for all 12 restaurant locations- Monthly profit and loss reporting of each location via QuickBooks software § Reconciliation of all corporate credit card accounts

Accounting Coordinator

• Oct 2010 - Oct 2011

Accounting Assistant

• Jun 2007 - Oct 2010