Experience

Uniti Group Limited

• Australia
• Telecommunications
• 1 - 100 Employee

• Campaign & Acquisiton Marketing Manager

  • Mar 2023 - Present



Momentum Life

• Insurance
• 1 - 100 Employee

• Marketing Communications Manager

  • Jul 2019 - Feb 2023

  Momentum Life Limited issues life insurance products in New Zealand. Responsible for helping to lead a small marketing team for all lead acquisition, marketing campaigns, customer retention, internal communications and events. Key achievements include managing internal and external communication during the COVID-19 pandemic; Momentum Life receiving the Feefo Platinum Trusted Service Award 2023, 2022 & 2021 after four consecutive years of receiving the Gold Trusted Service Award and overseeing change management in the Marketing team in December 2019. Achieving consistent Net Promoter Scores over 20 when the industry average in New Zealand is -3. Show less



BlueInc Group

• Australia
• Insurance
• 1 - 100 Employee

• Campaign Manager

  • Aug 2016 - Jun 2019

  Responsible for end-to-end campaign management for BlueInc's Australian and New Zealand life insurance brands - Let's Insure and Momentum Life. Developing and implementing marketing strategies for acquisition, retention and internal engagement across print and digital channels. Responsible for end-to-end campaign management for BlueInc's Australian and New Zealand life insurance brands - Let's Insure and Momentum Life. Developing and implementing marketing strategies for acquisition, retention and internal engagement across print and digital channels.



Chartered Accountants Australia and New Zealand

• Australia
• Accounting
• 700 & Above Employee

• Campaign Manager

  • Jun 2016 - Jul 2016

  Executing marketing plans for Chartered Accountants education conferences Executing marketing plans for Chartered Accountants education conferences



Financial Times

• United Kingdom
• Newspaper Publishing
• 700 & Above Employee

• Marketing Executive, B2C Lead

  • Jun 2014 - Jun 2016

  Financial Times Live (FT Live) is the global conferences and events division of the Financial Times Group, presenting over 200 events per year across EMEA, Americas and Asia, covering all major business sectors. I recently launched their inaugural FT Weekend Live festival remotely upon returning to Australia. Responsibilities: ● Develop and execute all marketing activity for over 25 B2B conferences, summits, private dinners and full day festivals covering thought-leadership in the banking and finance, sharing economy, disruptive technologies and renewable energy sectors, plus the launch of a series of commercial B2C reader events ● Working on multiple events simultaneously, produce a marketing communications plan for each that includes direct and email marketing, online, telesales, advertising, affiliate partnerships, social media and PR. ● Write ad and email briefs, website copy and social media posts and manage the publication/send process ● Support the sponsorship sales team with lead-generation emails, execute the sponsorship marketing and branding requirements and develop new at-event delegate data capture opportunities ● Develop strong relationships with stakeholders at a senior level both internally and externally ● Build event websites using internal CMS system, image and online ticketing software and manage registrations for the event lifecycle. ● Work with the in-house design team to create brand identities and external agencies on third party activities ● Write briefs for event videographers, conduct vox pops for post-event promotional videos and manage the approval process for the final edit ● Write post-event marketing reports for internal and external clients utilising infographics and include ROI analysis on overall campaign budget and engagement using Google Analytics ● Work event days/evenings, managing the registration process for attendees and oversee other staff Show less



Showbiz

• Entertainment Providers
• 100 - 200 Employee

• Marketing Account Executive

  • Oct 2007 - Nov 2013

  Showbiz International was a premium ticket and packages company for the live performance industries in Australia, New Zealand and Singapore. It offered consumers preferentially located seats, official merchandise, dining and hotel packages to major musicals, theatre shows, concerts and exhibitions in these markets.My role included:• Management of key client relationships for long running theatrical productions as well as concert tours and one off special events.• Direct e-marketing to databases of over 500,000 subscribers and over 7,000 social media followers• Launched a private label online ticketing service for a loyalty program with 5 million members• Development of marketing plans for each production/tour, briefed external advertising agencies• Implement joint promotions with key partners from the tourism, hotel, airline and restaurant industries• Development, pitching and negotiation of commercial proposals• Development of ticket packages and ticket-types to drive volume and revenue for events• Management of marketing budgets of up to $100,000+ Show less

• Marketing Coordinator

  • Aug 2006 - Oct 2007

  Supported the marketing team and their activities.● Creating event flyers for travel wholesalers● Loyalty program monthly reporting● Working event launch days● Creating print advertisements utilising Adobe InDesign and Photoshop● Source partnerships with suppliers including printers and promotional products companies