Experience

L&H Companies

• United States
• Facilities Services
• 1 - 100 Employee

• Director of Marketing and Communications

  • Mar 2016 - Present

  Oversee, manage, and collaborate with the marketing staff on all marketing and communications efforts. Effectively work on and manage multiple projects under tight deadlines.Responsible for coordinating and delivering marketing projects that include; branding/corporate efforts. Identity, advertising, media/press, tradeshows, product launch, presentations, mailings, website and Search Engine Optimization (SEO), web marketing tactics and strategies. Oversee the design and development of sales/marketing kits to leverage sales resources. Manage and oversee tradeshows, tradeshow logistics, installation and dismantling of booths on a global basis including budgeting, registration, display, logistics, and materials design. Manage all literature development. Create, collaborate, and review technical writing for all product literature and press releases. Be the company product marketing expert for all U.S. and international marketing channels. Responsible for planning, assisting and execution of the customer/channel marketing and commercialization plans for the company’s product lines. Interact with field sales personnel and customers to gain knowledge of customer’s needs.



Forino

• United States
• Construction
• 1 - 100 Employee

• Director of Marketing and Communications

  • Mar 2015 - Mar 2016

  Create a comprehensive, integrated marketing strategy that drives sales success and shapes the company’s brand strategy through development, management, and implementation of marketing and advertising communications including print, direct mail, radio, outdoor, collateral, online, email marketing, social media, content marketing, SEM, and digital media. Attract and produce new customers by attracting them through SEO, content (blogs and press releases), and inbound marketing tactics to drive sales. Increase brand awareness and monitor placements for all marketing initiatives by facilitating the design and placement of advertisements, negotiating costs, developing data-driven strategies and plans, and obtaining required vendor resources. Create marketing and promotional materials, both print and electronic, as well as, proofread and revise internal collateral. Work closely with leadership team to execute new plans and implement strategies to market new homes and the Forino brand within the allocated marketing budget. Liaison for all media outlets, as well as, create press releases, media relations content, case studies, white papers, executive bios, corporate newsletter, and speaking proposals. Research media coverage and industry trends to develop fresh content ideas. Coordinate conference, trade shows, and press interviews as needed. Worked closely with Tower Marketing to create a new website that launched in October 2015 and continue to internally maintain forino.com within the Wordpress platform. Initiate the collection of market research data to analyze and use for the development of new marketing initiatives. Retrieve reports in Google Analytics to monitor web traffic and sources. Work collaboratively with the Sales Departments in both Pennsylvania and South Carolina to help develop new plans and apply strategies to effectively market new construction and move-in ready homes to potential customers.



Alvernia University

• Higher Education
• 400 - 500 Employee

• Associate Director of Marketing and Communications

  • Jul 2005 - Mar 2015

  Responsible for the development, management, and implementation of integrated marketing and advertising communications including print, direct mail, radio, outdoor, collateral, online, email marketing, social media, content marketing, SEM, and digital media for the School of Graduate & Adult Education. Monitor all placements to increase brand awareness to targeted audiences and locations. Produce new leads by attracting them through SEO, content (blogs and press releases), and inbound marketing tactics with the use of Hubspot. Use Hobsons Radius (CRM) to improve lead generation, sales conversion and sales force effectiveness. Deliver solutions to drive sales, attract and maintain leads, and build a solid brand through marketing strategies. Create and maintain Alvernia’s website within Cascade Server (CMS) and have familiarity with code. Initiate the collection and use of market research data to analyze and use for the development of new marketing initiatives. Retrieve reports in Google Analytics to analyze web traffic and sources. Work collaboratively with enrollment staff to help develop new plans and implement strategies to effectively market their programs and services to prospective students. Helped to coordinate a major redesign of alvernia.edu, including new information architecture, design, and content migration. Develop, manage, and implement marketing budget for the School of Graduate and Adult Education. Assist with marketing and special events organized by the Marketing and Communications Department as assigned. Currently help manage a small staff within the department.

• Program Assistant

  • Jul 2005 - Dec 2006

  Assisted in the recruitment and retention of all graduate students. Coordinated the admissions process flow for graduate students to help ensure all student information files are complete. Mailed prospective graduate students information packets, track prospects' status, and prepare documents as needed to recruit Graduate inquiries. Advise graduate students concerning their academic schedule and progress. Generate reports as needed from SCT Powercampus and have an extensive knowledge of reporting. Produced all print materials for offsite locations regarding the Master of Education and certification programs including course schedules.



Washington Inventory Service

• Sales Analyst

  • Sep 2002 - Jul 2005

  Managed specific inventory accounts with numerous Fortune 500 companies. Maintained direct, continuous contact with these customers to coordinate the scheduling of their inventory rounds, as well as respond to their concerns, questions and complaints. Provided timely and accurate support to the Senior Account Management staff in terms of researching, coordinating, maintaining, and communicating numerous details for their presentations, spreadsheets and database systems. Responded to requests and resolved various issues and concerns voiced by either the customer or field operations personnel. Acted as a liaison to facilitate communication between company field operations personnel, technical support staff and our day to day customers. Provided account coordination and guidance to the Senior Account Management staff, specifically in terms of the planning, developing and helping to implement our customer's specific requirements. Developed new and better ways to perform inventories.



Vox Medica-CoMed Communications

• Project Coordinator

  • May 2001 - Sep 2002

  Manage specific pharmaceutical accounts and events with companies such as DEY Pharmaceuticals, Baxter Healthcare, Ortho Biotech, Lilly, Lifescan, and Centocor. Coordinate large national medical speakers' bureaus. Implement major promotional events to support the launch of new pharmaceuticals. Educate and train sales force, faculty, and pharmaceutical sales and drug representatives on CoMed regulations and policies. Facilitate in booking venues and speakers for promotional programs. Manage specific pharmaceutical accounts and events with companies such as DEY Pharmaceuticals, Baxter Healthcare, Ortho Biotech, Lilly, Lifescan, and Centocor. Coordinate large national medical speakers' bureaus. Implement major promotional events to support the launch of new pharmaceuticals. Educate and train sales force, faculty, and pharmaceutical sales and drug representatives on CoMed regulations and policies. Facilitate in booking venues and speakers for promotional programs.



GPU Energy

• Business Consultant

  • Mar 2000 - May 2001

  Managed all inquiry for commercial, industrial, and governmental clients, including service requests and upgrades, and provided billing information upon request. Maintained high level of knowledge of the business plans, products, production and process methods for all commercial, industrial, and governmental clients. Managed all inquiry for commercial, industrial, and governmental clients, including service requests and upgrades, and provided billing information upon request. Maintained high level of knowledge of the business plans, products, production and process methods for all commercial, industrial, and governmental clients.



Victoria's Secret Corporation

• Co-Manager

  • Dec 1996 - Feb 2001

  Managed a high volume store. Performed administrative duties and responsible for meeting and increasing sales. Accountable for budget administration including review of sales, expenditures, and monitoring of monthly expenses and reporting. Developed and maintained good relationships with clients, personnel, and vendors. Provided direction and guidance to employees regarding the promotions, tactics, and transactions. Trained and supervised all employees. Managed a high volume store. Performed administrative duties and responsible for meeting and increasing sales. Accountable for budget administration including review of sales, expenditures, and monitoring of monthly expenses and reporting. Developed and maintained good relationships with clients, personnel, and vendors. Provided direction and guidance to employees regarding the promotions, tactics, and transactions. Trained and supervised all employees.