Director Girls Graphics

• Aug 2022 - Present

Senior Graphic Designer

• Jun 2021 - Aug 2022

User Experience Designer

• Mar 2021 - Aug 2022

Creative Consultant

• Jan 2019 - Aug 2022

➤ Consulting on and producing a variety of projects, specializing in trend, print, and graphics for various retailers such as Macy's, Walmart, Meijer, Pattern Curator, Lokiki, Summit, and various startups. ➤ Working across multiple creative channels, including tech, and uncovering new opportunities, influencing decision-making, driving productive change, and directing strategic development for clients. ➤ Focusing on user experience to identify creative ways to solve clients' problems, including identifying weaknesses in a campaign, design, or project, and suggesting improvements, as well as equipping clients with resources for the future. ➤ Bringing a new perspective for products, markets, businesses, and brand strategies, including focusing on visible parts of software that the end user interacts with, caring for the layout, content, flow, as well as the interface. ➤ Clarifying project vision, understanding client capability, establishing controls, and centralizing all information around projects, teams, and workflow, while delivering consistently high-quality work that leads to scalable growth. ➤ Gaining insights to prevent bottlenecks, avoid costly mistakes, and manage resources, staying within budget, as well as increasing production efficiency through tracking and reporting, delivering projects on time, every time. ➤ Developing a deep understanding of clients' client's business strategies, goals, technical limitations, as well as an empathetic knowledge of users' needs through user research, interviews, and surveys. Show less

Director – Trend & Concept

• Jan 2010 - Jan 2019

➤ Played a key role in the team that launched Charlotte by Charlotte Russe, the company's first makeup collection, and delivered seasonal, monthly, and weekly concepts, as well as white space opportunities for the company. ➤ Directly researched and understood the consumer, who had an affinity for color, which was translated into numerous solutions, highlighting new and unexpected color combinations, driving sales and profitability. ➤ Served as a key member in the brand reinvention that created customer brand profiles and apparel concepts that resulted in 15 consecutive quarters with positive comps. ➤ Effectively researched beauty influencers, competitive brands, and shopped worldwide, including Korea, for innovative beauty ideas and inspiration, providing competitive analysis, photography direction, and packaging design. ➤ Led the team that created and developed unique fashion concepts which informed product, marketing, social media, and in-store visuals, inclusive of mood, color, silhouette, fabrication, print, graphic, and styling direction. ➤ Co-developed the strategy that was used to research consumers' most important social events, along with global fashion, beauty, social media, music and cultural trends. ➤ Identified and shared consumer relevant, trending, and inspiring storytelling opportunities, with a focus on identifying macro and micro trends meaningful to the customer, while focusing on color strategy and palette development. ➤ Evaluated and shared consistent data cross-functionally through runway, global, and online shopping, and cultural events recaps to ensure a trend right aesthetic for the customer. Show less

Senior Designer, Girls Apparel Print & Graphic | Designer, Baby Girls Apparel Print & Graphic

• 2003 - 2010

➤ Collaborated with VP on seasonal concept and color direction, achieving 46% revenue growth in girls’ knits and graphics. ➤ Managed all aspects of seasonal graphic design and print for Old Navy Girls apparel, including trend direction, managing direct reports, art direction and collaboration with apparel designers. ➤ Led brand identity and the story of Old Navy girls through graphics and prints, staying ahead of trends through global and online research and by attending cultural events. ➤ Created and designed a line of unique dolls, their identities and packaging based on best-selling t-shirt, while growing and managing team of designers, freelancers and interns, including performance management and mentorship. Show less