Business Manager

• Apr 2021 - Present

Sales and Promotions Manager

• Sep 2020 - Mar 2021

*Targeted new markets and increased sales 30% through proactive sales and negotiation techniques. *Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings. *Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters. *Worked closely with clients to identify needs and challenges and provide solution oriented campaign themes. *Managed day-to-day functions of promotion and sales departments. *Collected performance data on each promotion to better plan future events. *Developed advertising tactics and implemented new solutions for increased sales goals. *Collaborated with sales staff to plan campaigns. *Monitored product market and adjusted marketing plans. *Requisition through SAP for all POS hires and suppliers *Supervise over 18 employees; Medicare Advantage Representative, Promotions *Representative, Data Entry, Promotions Coordinator and Sales Coordinator. *Developed strategic relationships with key suppliers and clients to foster profitable business initiatives. *Grew sales and boosted profits, applying proactive management strategies and enhancing sales training. *Coached employees in successful selling methods. *Developed and implemented comprehensive salesperson training program. *Created effective strategies to target new markets after researching and analyzing competitor behavior. *Monitored metrics and marketing investments to assess performance and implement continuous improvements. *Organized promotional events and interacted with community to increase sales volume. *Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies. Show less

Marketing and Promotions Manager

• Sep 2019 - Sep 2020

*Collected performance data on each promotion to better plan future events.Inspected layouts and advertising copy and edited scripts, audio and videotapes and otherpromotional material to adhere to specifications.*Developed campaigns, led design and tracked results.*Developed advertising tactics and implemented new solutions for increased brandawareness.*Supervised 60 promoters, 2 Supervisors, 3 Data Entry and 3 Marketing Coordinator.*Planned and prepared advertising and promotional material to increase sales of productsor services and work with customers, company officials and advertising agencies.*Attended customer meetings, trade shows and conferences as company representative.*Worked closely with all product development departments to create and maintainmarketing materials for sales presentations and client meetings.*Increased brand awareness by developing technical and non-technical marketingcollateral and presentations, public relations campaigns, articles and newsletters.*Worked closely with clients to identify needs and challenges and provide solution oriented campaign themes.*Managed day-to-day functions of promotion and sales departments.*Collected performance data on each promotion to better plan future events.*Developed advertising tactics and implemented new solutions for increased sales goals.*Collaborated with sales staff to plan campaigns.*Monitored product market and adjusted marketing plans Show less

Promotions Supervisor

• Jun 2018 - Aug 2019

*Directed training and retraining of employees to boost performance and enhancebusiness results.*Defined clear targets and objectives and communicated to other team members.*Set aggressive targets for employees to drive company success and strengthenmotivation.*Planned marketing initiatives and leveraged referral network to promote businessdevelopment.*Estimated expected changes in business operations and made proactive adjustments toemployee schedules and inventory levels to address needs.*Engaged prospects and customers through various events, including marketing events.*Managed quality programs to reduce overdue compliance activities.*Supervised site employees, reported issues and escalated those that required furtherassistance.*Supervise over 52 promoters in Bayamon and Metro Region.*Manage requisitions through SAP platform.*Manage monthly and quarterly budgets of 25k and over.*Developed campaigns, led design and tracked results. Show less

Commercial Manager

• Jun 2017 - May 2018

Senior Talent Acquisition Specialist

• Jun 2015 - Jun 2017

Marketing Coordinator/Supervisory Specialist

• Jun 2010 - Jun 2015

*Targeted both offline and online consumers by designing multi-pronged and comprehensive marketing strategy. *Created effective messaging using language, graphics and marketing collateral. *Developed partnerships with local businesses to secure third party promotions. *Directed successful SEO and link-building campaign to increase website's credibility and drive traffic. *Worked closely with clients to identify their needs and challenges and provide solutions oriented campaign themes. *Reviewed and edited blog posts to guarantee high content quality. *Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns. *Compared agency and vendor marketing expenses against established budgets. *Collaborated with designers and editorial team on marketing materials. *Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials. *Proofed and approved production and printing drafts of promotional materials. *Coordinate and Supervisor Marketing Events such as MIDA, Selectos, Econo and others Show less