Experience

Noema Magazine

• Online Media
• 1 - 100 Employee

• Audience Growth Editor

  • Sep 2021 - Present



WFAA

• United States
• Advertising Services
• 200 - 300 Employee

• Digital Content Producer

  • Sep 2019 - Sep 2021

  What I did: -Wrote & curated articles for website viewed daily by hundreds of thousands of visitors -Created & managed hourly content on station's social media platforms -Delivered daily data-based performance reports to editorial team -Used data to drive collaborative content development -Identified trending topics and questions to inform coverage How I added value: --Digital Writing and Management-- -Wrote multiple articles daily with tight deadlines on a wide array of topics including crime, features, science, business and government stories with information sourced from news releases or interviews -Edited other team members' articles for clarity and grammar -Cut video for website and optimized for YouTube audience -Researched, wrote and edited election and political content -Coordinated livestreams remotely with doctors, experts and talent to answer audience questions in real-time about the pandemic --Digital Strategy-- -Used analytics to identify quality push alert content for limited daily alert slots -Implemented SEO strategies to amplify content reach -Juggled the needs of multiple teams to deliver constant coverage -Brainstormed a successful audience Facebook group; managed community of approximately 1,500 members to maintain virtuous cycle of user-generated content Show less



TEGNA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Content Producer at WBIR Channel 10

  • Jun 2018 - Sep 2019

  What I did: -Created and managed content on station's social media platforms -Curated and wrote articles for a website that received hundreds of thousands of visitors daily -Collaborated with MSJs and producers on digital content and extras -Worked with producers to create sweeps ideas for morning show How I added value: --Instagram-- -Grew account by ~25,000 followers in less than a year -Create daily Stories with curated content and station talent -Collaborate with MSJs, editors and VSTs to create IGTV content -Work with station talent to generate posts to promote the brand -Source UGC for posts and create audience engagement -Conducted trainings on Instagram, (Basics, Stories and IGTV) for reporters, management, photographers and editors -Created and presented plan to capitalize on Instagram with possible sponsorship opportunities and native ads -Compiled data reports/analytics to track performance --Facebook-- -Consistently lead the mornings on platform for the market, with an average of ~65% market share -Helped digital team efforts to surpass 500,000 page likes -Utilized UGC during breaking weather situations & other stories -Worked with MSJs, VSTs, and meteorologists to create Facebook lives for major events/stories of the day --Website and app-- -Curated articles, using news and analytic judgement -Wrote multiple articles daily on breaking and non-breaking topics from news releases or interviews conducted via phone, email or Facebook Messenger -Edited MSJs' and other digital team members' articles -Cut video to attach to stories and publish to YouTube -Sent daily push alerts including newscast teases, weather forecasts, poll vote prompts, traffic alerts, breaking news and relevant feature pieces --Newsletter-- -Main writer of daily newsletter with thousands of subscribers -Decided which stories are "need to know" for subscribers based on analytics & news judgement -Grew click-through rates based on knowledge of what performed well for that audience Show less



Kinder Institute on Constitutional Democracy

• United States
• Higher Education
• 1 - 100 Employee

• Social Media and Creative Content Specialist

  • Oct 2017 - May 2018

  I designed a social media & events development plan to increase social followings and content offerings to engage and recruit new students and academic partners. I created Facebook, Twitter and Instagram content for the Kinder Institute on Constitutional Democracy accounts, ranging from event promotion to interviews to film night recommendations. I analyzed social media metrics on a monthly basis, create goals to hit the next month and identify key points to work on moving forward. I coordinated with five or more people on a weekly basis to make all this happen smoothly and efficiently. Show less



Missouri School of Journalism

• United States
• Higher Education
• 100 - 200 Employee

• Journalism Ambassador Team Leader

  • Dec 2015 - May 2018

  I represent the Missouri School of Journalism to prospective students, alumni and visiting professionals. As a team leader, I coordinate, manage and train other ambassadors. I represent the Missouri School of Journalism to prospective students, alumni and visiting professionals. As a team leader, I coordinate, manage and train other ambassadors.



Vox Magazine

• Columbia, Missouri Area

• Contributing Blogger

  • Sep 2017 - Dec 2017

  As a contributing blogger at Vox, I pitched and wrote local travel and culture-based content weekly. I also collected courtesy photos from sources or shot photos/video to accompany stories. As a contributing blogger at Vox, I pitched and wrote local travel and culture-based content weekly. I also collected courtesy photos from sources or shot photos/video to accompany stories.



Columbia Missourian

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Community Outreach Specialist

  • Aug 2017 - Dec 2017

  The Columbia Missourian is a daily newspaper that covers the city of Columbia and Boone County, Missouri. The paper prints 6,000 copies daily and had 2.4 million unique online visitors in 2016 with 7 million total page views. As a member of the team, I used Social News Desk, Parse.ly, Tweetdeck, Google Analytics and Drive, along with other tools, and worked three different types of shifts each week. Social shifts: I managed the Missourian's Facebook and Twitter accounts, which have 15,000 likes and followers and 36,000 followers, respectively, during these shifts. I mainly scheduled posts for the accounts, but also monitored comments and shared breaking news. Outreach shifts: I wrote weekly articles on things to do each weekend, reached out to various communities to share relevant coverage or promote current Missourian projects, identified and worked with community leaders to request nominations for our Progress Awards and created Snapchat stories and Facebook photo albums for the Missourian's accounts during these shifts. Beat shifts: I worked with the Community beat team to help them reach out to potential sources and promote their coverage, as well as creating related content for the beat. I also wrote several weekly analytics reports and Monday Briefings. For the analytics reports, I looked at our social presence, video performance and website traffic for the week and offered critiques on what we were doing well and what could be improved. For the Monday Briefing, a weekly newsletter, I compiled and summarized noteworthy articles from the past week, listed upcoming events and found fun facts or quotes to share with our readers. Show less



KBIA 91.3 FM

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Social Media Producer

  • Aug 2017 - Dec 2017

  I worked with the team at KBIA (an NPR member station) to create Facebook and Twitter videos in an audiogram format and wrote social posts for the platforms to promote the station's content and events. I worked with the team at KBIA (an NPR member station) to create Facebook and Twitter videos in an audiogram format and wrote social posts for the platforms to promote the station's content and events.



Vox Magazine

• Columbia, Missouri Area

• Social Media Content Production Team

  • Jan 2017 - May 2017

  As a part of the social media content production team, I created social media promo videos, teasers and behind-the-scenes explainers. As a part of the social media content production team, I created social media promo videos, teasers and behind-the-scenes explainers.



KBIA 91.3 FM

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Producer

  • Oct 2016 - Dec 2016

  I came up with story ideas and potential sources, created content for shows, did interviews on the street with community members and wrote web posts and transcriptions as a producer for one of KBIA's weekly shows, Intersection. Intersection focuses on producing community-oriented pieces that serve as in-depth looks at different issues mid-Missouri is talking about, anywhere from culture to the environment to politics. I came up with story ideas and potential sources, created content for shows, did interviews on the street with community members and wrote web posts and transcriptions as a producer for one of KBIA's weekly shows, Intersection. Intersection focuses on producing community-oriented pieces that serve as in-depth looks at different issues mid-Missouri is talking about, anywhere from culture to the environment to politics.



Vox Magazine

• Columbia, Missouri Area

• Multimedia Journalist

  • Aug 2016 - Oct 2016

  I worked as a multimedia reporter in the Arts and Books department, covering cultural events, businesses and demonstrating DIYs in Columbia, Missouri. I worked as a multimedia reporter in the Arts and Books department, covering cultural events, businesses and demonstrating DIYs in Columbia, Missouri.



SCOTUSblog

• Administration of Justice
• 1 - 100 Employee

• Undergraduate Intern

  • Jun 2016 - Jul 2016

  I worked as a multimedia reporter for the blog in front of the Court on some of its biggest decision days, researched and analyzed how an opinion could apply to state laws and worked on several graphics projects during my time as an intern. I worked as a multimedia reporter for the blog in front of the Court on some of its biggest decision days, researched and analyzed how an opinion could apply to state laws and worked on several graphics projects during my time as an intern.



Access Missouri

• Columbia, Missouri Area

• Intern

  • Jan 2016 - May 2016

  I analyzed trends to find intriguing commonalities in data to produce political coverage of state legislature activities that resulted in the creation of a baseball card concept for each state legislator to help gamify the user experience and make the data more enjoyable. I analyzed trends to find intriguing commonalities in data to produce political coverage of state legislature activities that resulted in the creation of a baseball card concept for each state legislator to help gamify the user experience and make the data more enjoyable.



The Maneater

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Senior Staff Writer and Photographer; Beat Writer for State and Nation

  • Aug 2014 - Nov 2015

  As a senior staff writer, I worked on the coverage of the Concerned Student 1950 demonstrations on the University of Missouri-Columbia campus and was cited by several national outlets. I wrote articles weekly for the paper on political events occurring at the state and national level, as well as occasional city-focused stories. As a senior staff writer, I worked on the coverage of the Concerned Student 1950 demonstrations on the University of Missouri-Columbia campus and was cited by several national outlets. I wrote articles weekly for the paper on political events occurring at the state and national level, as well as occasional city-focused stories.



Gapers Block

• Writing and Editing

• Events and Politics Intern

  • May 2015 - Aug 2015

  As an intern, I curated events for the Slowdown section of the publication, as well as a political events calendar, wrote news blurbs for the Merge section, and worked on several longer pieces during the summer. As an intern, I curated events for the Slowdown section of the publication, as well as a political events calendar, wrote news blurbs for the Merge section, and worked on several longer pieces during the summer.



RJI Student Competition

• Competitor

  • 2014 - 2015

  I worked as the team's Creative Producer as we developed a news curation app named StoryGrove. I generated and expanded the concept of our app, helped design its functionality and graphics, and led the team's efforts in the final production of our pitch. I worked as the team's Creative Producer as we developed a news curation app named StoryGrove. I generated and expanded the concept of our app, helped design its functionality and graphics, and led the team's efforts in the final production of our pitch.



Quintessential New Trier Magazine

• Intern

  • Jun 2012 - Sep 2012

  During my time as an intern at the magazine, I did a ten-page profile on NBC 5 Political Reporter Mary Ann Ahern and wrote a personal essay for the publication. During my time as an intern at the magazine, I did a ten-page profile on NBC 5 Political Reporter Mary Ann Ahern and wrote a personal essay for the publication.