Experience

Winter Lodge

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Ice Skating Instructor

  • Sep 2017 - Present

  Palo Alto, CA • Coach skaters in one of the largest & #1 ranked recreational ice skating programs in the U.S. • Utilize a Positive Coaching Alliance approach • As a successful and motivational coach, bring experience as: a parent, an elite competitive gymnast, classical ballet training, ice skater with an ISIA FS4 (Freestyle Level) ranking based on programs I personally have tested/passed while continuing with FS5 skills. • Requires deep knowledge of ice skating, teaching and class management… Show more • Coach skaters in one of the largest & #1 ranked recreational ice skating programs in the U.S. • Utilize a Positive Coaching Alliance approach • As a successful and motivational coach, bring experience as: a parent, an elite competitive gymnast, classical ballet training, ice skater with an ISIA FS4 (Freestyle Level) ranking based on programs I personally have tested/passed while continuing with FS5 skills. • Requires deep knowledge of ice skating, teaching and class management skills, ability to demonstrate ice skating elements, work with all ages and abilities, and serve multiple constituencies. • Proud to teach at an inclusive and welcoming rink considered a community treasure. USA TODAY ranks Winter Lodge is the #1 rated ice skating rink in the U.S. Rated as "Best of the Bay Area" for families. Outdoor Magazine ranked Winter Lodge as one of the top 10 outdoor ice skating experiences in the U.S. Show less



Self-employed

• Marketing Communications & Organizational Management

  • 2014 - Present



Palo Alto Partners in Education

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Fundraising Chair

  • Apr 2011 - Dec 2015

  Palo Alto, California • As Lead Fundraising Chair for the non-profit education foundation Palo Alto Partners in Education (PiE) helped generate over $1.2M for JLS Middle School over four years. • Guided teachers in successfully applying for PiE Grants. • Increased JLS Middle School family participation in PiE donations by 35% over four years. • Contributed to raising over $5M annually for PAUSD (Palo Alto Unified School District) high impact school programs, electives, and staff members.



California State PTA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• PTA Leadership Roles

  • 2005 - 2014

  El Carmelo Elementary School, Palo Alto, California • Led efforts in strategic planning, event planning and fund development in many volunteer PTA roles including VP Student Programs, VP Communications, Executive VP (supporting PTA President), Parliamentarian, Graduation Events Chair, and Co-led an 800 person community event in 2011. • Conducted cost-analysis of student programs. • Wrote articles for eNews, newsletters and PTA web site. • Volunteered in the classroom directly assisting teachers for nine years.

• PTA President

  • May 2009 - Jun 2010

  El Carmelo Elementary School, Palo Alto, California • Led 400 student school PTA, 12 member Executive PTA Board, and 90 Parent Volunteers in its vital role with community building, fundraising, and advocating for needs of students, teachers and administration through an extensive range of events and campaigns. • Worked directly with school Principal to determine and provide critical budget needs managing over $100K PTA budget. Increased PTA income by $15k with a Direct Fundraising campaign. • Successfully streamlined the PTA to more… Show more • Led 400 student school PTA, 12 member Executive PTA Board, and 90 Parent Volunteers in its vital role with community building, fundraising, and advocating for needs of students, teachers and administration through an extensive range of events and campaigns. • Worked directly with school Principal to determine and provide critical budget needs managing over $100K PTA budget. Increased PTA income by $15k with a Direct Fundraising campaign. • Successfully streamlined the PTA to more efficiently utilize funds and volunteer resources. • Simplified communication processes, promoted online communications through Web and eNewsletters. • Spearheaded the PTA effort to help El Carmelo continue as a technology trend setting school in our district by providing funds to outfit every classroom with cutting edge educational technology tools and a new teacher resource library.



Measure N Bond Campaign for the City of Palo Alto

• Community Activist

  • Jun 2008 - Nov 2008

  Palo Alto, CA Campaigned with a team of volunteers for the City of Palo Alto Measure N Bond on the November 2008 ballot to fund major facility improvements to three libraries and a community center. Measure N successfully passed and raised $76 million. With a team of writers, crafted articles advocating for the bond which were successfully published in the local press.



Measure A Bond Campaign for Palo Alto Unified School District

• Community Activist

  • Jan 2008 - Jun 2008

  Palo Alto, CA Campaigned with a team of volunteers for the Palo Alto Unified School District "Strong Schools for A Strong Community" Measure A Bond, a school facilities bond on the June 3, 2008 ballot. Measure A successfully passed and raised $378 million.



Friends Nursery School

• Chairperson of the Board

  • Aug 2003 - Jul 2006

  Palo Alto, California • Led the Executive Board of a non-profit, parent cooperative, award winning preschool honored by the Mayor of Palo Alto for 50 years of excellent community service. • Led a team of volunteers to initiate analysis and implement new organizational processes, school policies, fundraising efforts and community building programs. • As the driving Board member of a uniquely consensus driven school, motivated volunteers, mediated as a school diplomat, oversaw teachers, and led committees to… Show more • Led the Executive Board of a non-profit, parent cooperative, award winning preschool honored by the Mayor of Palo Alto for 50 years of excellent community service. • Led a team of volunteers to initiate analysis and implement new organizational processes, school policies, fundraising efforts and community building programs. • As the driving Board member of a uniquely consensus driven school, motivated volunteers, mediated as a school diplomat, oversaw teachers, and led committees to hire staff including new Administrative Director. Show less



Adobe

• United States
• Software Development
• 700 & Above Employee

• Senior Manager Public Relations

  • 1997 - 2000

  San Jose, California • Led worldwide PR for two divisions totaling over $800M. Managed PR for 14 software products in Web and graphics spanning consumer, business, and professional markets. • Developed and executed company's first cross-functional communications campaign, Adobe Digital Imaging. Drove corporate communications and cross-divisional PR effort around campaign managing all functional marketing groups and five product teams. • Successfully launched over 10 products per year. • Generated… Show more • Led worldwide PR for two divisions totaling over $800M. Managed PR for 14 software products in Web and graphics spanning consumer, business, and professional markets. • Developed and executed company's first cross-functional communications campaign, Adobe Digital Imaging. Drove corporate communications and cross-divisional PR effort around campaign managing all functional marketing groups and five product teams. • Successfully launched over 10 products per year. • Generated measurable divisional revenue with first Web Graphics PR product launch. • Supervised internal staff, contractors and 4 PR agencies. • Contributed to business strategy as an integral player on executive communications committees and product marketing teams. • Worked closely with other functional marketing teams such as advertising on overall communications strategies. • Provided a complete range of PR services such as market research guidance, special events, product launches, partner programs, marketing collateral, customer success programs, product review programs, media relations, trade show support, speaker placement. • Prepared clients for public appearances and spokesperson roles. • Merchandised results through Adobe.com. • Managed over $1M PR budget.

• Manager Public Relations

  • 1995 - 1997

  San Jose, California • Created and oversaw worldwide PR for $200M Printing Systems division. • Advised senior management on strategic PR activities across five product teams. • Developed first divisional worldwide PR plan. • Launched Adobe's first cross-divisional PR campaign, Adobe Digital Workflow. • Served as PR liaison with over 70 OEM partners. • Established PR measurement programs with quantitative and qualitative analysis. Increased divisional media coverage by 50%. • Launched new… Show more • Created and oversaw worldwide PR for $200M Printing Systems division. • Advised senior management on strategic PR activities across five product teams. • Developed first divisional worldwide PR plan. • Launched Adobe's first cross-divisional PR campaign, Adobe Digital Workflow. • Served as PR liaison with over 70 OEM partners. • Established PR measurement programs with quantitative and qualitative analysis. Increased divisional media coverage by 50%. • Launched new product lines and secured 26 PR awards for new printing product that directly contributed to 10% OEM product market share gain.



A&R Partners

• Sr. Account Executive

  • 1993 - 1995

  Redwood Shores, California Developed PR campaign for key client. Oversaw and implemented all programs. Hired and managed support staff. Successfully ensured programs met objectives within budget.



Blanc & Otus

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • 1991 - 1993

  San Francisco, California Guided high-tech start-ups on PR strategies for bringing products to market. Managed several client accounts programs. Initiated creative agency-wide systems.



New Venture Marketing

• Account Executive

  • 1989 - 1991

  Palo Alto, California Contributed as an account team member providing support to a variety of international high-tech business clients.