Experience

Babcock Power

• United States
• Oil and Gas
• 300 - 400 Employee

• Director Marketing Communications

  • Dec 2011 - Present

  - Develop and present recommendations to senior management of annual strategic marketing plan and associated budget. - Plan and coordinate marketing activities to insure consistency in theme, message and perception in the marketplace. - Manage Corporate and Business Unit advertising, press releases and other media activity in a cost effective manner. - Manage and administer promotional materials, including brochures, technical bulletins/papers, and premium program. - Oversee the planning and execution of effective trade show, conference, and technical seminar program, including booth space, presentation of technical papers, and participation in roundtable discussions. - Direct development of web site, including content, updates and improvements, as well as internal marketing intranet sites. - Negotiate vendor contracts, monitor and manage expenses for all marketing functions. - Provide leadership, oversight and direction to marketing staff.



Alstom Power

• Electric Power Generation
• 700 & Above Employee

• Manager Global Product Marketing

  • Oct 2008 - Dec 2011

  - Create and execute strategic marketing vision and plan for business unit.- Develop and manage annual marketing budgets. - Support key customer sales opportunities working closely with field sales and service force. - Establish and develop linkage between corporate and business unit growth strategy and product R&D groups.- Develop market or customer segment specific commercialization plans for technologies under development.- Interact with corporate organization to manage business unit brand. - Present company and business units to external community via structured shows, exhibitions, conferences, etc. - Oversee the development of marketing collateral including brochures, advertising and promotional material.- Develop, manage and maintain market customer segmentation strategies.

• Manager, Client Development Global Power Sales

  • Dec 1999 - Dec 2008

  - Strategize with senior executives to meet organizational goals and objectives through external and internal meetings and events; design event specifications to meet organizational needs and objectives. - Plan, implement, manage and evaluate more than 20 meetings, conferences and events with an annual budget of one million dollars ranging from 10 to 300 attendees. - Build and maintain relationships with customers, business units, vendors, suppliers; negotiate and manage all outside contracts. - Manage and facilitate projects with cross functional teams. - Integral team member of US Global Power Sales organization, participating in regional sales strategy and staff meetings.



ABB, Inc. /ABB C-E Services, Inc.

• Windsor, CT

• Marketing Communications Specialist

  • Dec 1990 - Dec 1999

  - Planned, organized and directed marketing programs for a diverse number of internal services for Power Generation industry (i.e.; boiler, pulp and paper, pulverizer, pressure parts, burn fabrication, and control systems) - Supported marketing communications activities for new product introductions from strategy to branding (i.e.; NOx equipment, safe flame, chromizing) - Assisted in product-specific focus groups for the creation of solution- based products. - Translated customer issues for business units’ presentation, customizing messages and orchestrating technical presentations/seminar for major accounts, engineering firms and OEM’s in the industrial/utility market. - Created product support training through seminars and national sales meetings. - Established an effective database for launching direct-mail campaigns to inform customers of products and services. - Supported all corporate trade show from customer message to booth design and set-up. - Organized special events to promote products and services. - Conducted customer audits



Combustion Engineering

• Windsor, CT

• Marketing Analyst

  • Sep 1987 - Dec 1990

  - Researched and analyzed data to identify market trends and issues impacting the power generation market. - Provided support and recommendations for campaign strategy and related communications. - Maintained competitor database. - Developed competitor analysis containing key activity and statistics. - Conducted surveys, analysis of market research questionnaires. - Researched and analyzed data to identify market trends and issues impacting the power generation market. - Provided support and recommendations for campaign strategy and related communications. - Maintained competitor database. - Developed competitor analysis containing key activity and statistics. - Conducted surveys, analysis of market research questionnaires.