Experience

Northwest Framing, LLC

• Retail
• 1 - 100 Employee

• Marketing Director

  • Dec 2020 - Present

  Social media and advertising strategy, PR and communications for commercial sales and retail for 19 locations in Oregon and Washington. Northwest Framing's experienced designers stay in touch with current design and color trends while adhering to the highest level of standards in the industry. Social media and advertising strategy, PR and communications for commercial sales and retail for 19 locations in Oregon and Washington. Northwest Framing's experienced designers stay in touch with current design and color trends while adhering to the highest level of standards in the industry.



Logic20/20, Inc.

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Sr. Digital/Social/Marketing Project Manager

  • Dec 2019 - Nov 2020

  Support social media and digital services within Microsoft’s Worldwide Marketing and Operations Services, delivering and optimizing a global portfolio of social and digital programs for our field marketing teams in 14 Areas worldwide. Social media services include engagement, response management, researching accounts, social listening and reporting, paid social and content services. Digital services focus on compliancy and accessibility with resources to ensure websites stay within policy. • Responsible for providing support and program management around developing, managing and optimizing globally scalable social media services to support the needs of Marketing Service Central (MSC). • Planned, drove and facilitated monthly global calls. Created presentations, content, and communications to keep Areas informed and thriving using social’s latest best practices. • Created monthly editorial calendar for training calls and communications for marketers with content related to Sprinklr, OPAL, lead generation forms, Percolate, LinkedIn, TW, FB, YouTube. • Researched and brought over 700+ websites into digital inventory with current data associated with each site to ensure a solid inventory. This allowed us to track sites and bring them to security/policy/accessibility compliance. • Registered new websites, provided communication to global digital leads, vendors and Microsoft Service Central. Tracked sites in compliance portal and ran accessibility insights. Show less



Children's Home Society of Washington

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Digital Marketing Communications Manager

  • Dec 2016 - Sep 2019

  Increased revenue through digital advertising, writing client stories, website enhancements, brand recognition and additional media exposure • Managed campaign execution including display advertising, email, direct mail, social media (TW, FB, Instagram, LinkedIn) and retargeting programs - evaluating their performance. • Developed and managed digital advertising and social media campaigns with the Seattle Times, Facebook, and analyze reporting outcomes • Content creation/story writing: eNewsletters, email campaigns, social media, website, annual report • Wrote and executed all corporate communications internal and external • Analyzed key metrics including CTR, open rates, revenue lift and engagement • Evaluated digital technologies and analyze engagement to better optimize campaigns, email marketing, SEO and display ads • Managed digital promotional campaigns and provide social media strategies to headquarters and 18 locations statewide • Managed A/B testing to continually improve performance through messaging and targeting • Coached and trained field staff on brand and marketing standards • Managed marketing team Show less



Boys & Girls Clubs of King County

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Communications Specialist

  • May 2015 - Jun 2016

  Provided marketing and social media strategies for over 30 locations including the president’s office and improving communication between county clubs and staff. • Managed social media content calendar and strategy for Facebook, Twitter, and YouTube, increasing social media output, clicks and responses by 60 percent in first two months. • Created content for ad placements, website, video, marketing materials and press releases. • Managed design, development, production, printing, delivery of all necessary marketing materials. • Managed digital and print advertising, search engine marketing (SEM), Google Ads and evaluated performance. • Developed, implemented, and trained branding/visual identity standards and guidelines with 30 locations. • Coordinated events for media opportunities, increasing awareness, which led to additional donations. • Enhanced email campaigns using MailChimp; increased subscriber list along with opens and clicks by 40 percent. • The marketing department was removed to help budget issues until the following year. Show less



Restaurants Unlimited Inc. (RUI)

• Restaurants
• 100 - 200 Employee

• Digital Marketing Project Manager

  • Sep 2014 - Feb 2015

  Managed team of six including marketing specialists and graphic designers in fast-paced environment while driving brand awareness and increasing customer engagement across product life cycle. Built market awareness to grow product adoption for 42 locations with annual revenue of $175 million. • Managed and led campaigns for display advertising, direct mail, and email. • Executed concept specific marketing programs, tactics, sales objectives and profit objectives. Utilized customer insight capabilities to understand and engage customers throughout their life cycle. • Produced monthly budget summaries to track marketing campaign success and provided finance, CEO, and IT with marketing campaign analytics and provided recommendations on future offers. • Improved communications across departments; broke down silos to collaborate on new initiatives, products, and services. • Developed, wrote and executed Amazon Local and Groupon marketing offers for 42 locations, increasing food and beverage sales by 12%. • Trained field staff monthly across Washington on new product marketing initiatives. • Analyzed and managed vendor relationships and contract renewals with OpenTable and YELP. Show less



Leisure Care

• United States
• Hospitality
• 300 - 400 Employee

• Guest Services Manager

  • Aug 2011 - Feb 2014

  Planned, managed, and executed new training protocol for Guest Service Managers at 38 locations nationwide, eliminating redundancies and improving communication. • Oversaw and trained Guest Service Managers at 38 locations nationwide on communication plans and new policies for five guest service departments and supervised a team of three in Seattle. • Joined business strategy team for social media, direct mail, lead qualification and events. • Identified, created, and implemented project management improvements between cross-functional teams. • Improved U.S. and Canadian staff relations with a communications plan including reference materials and training for staff. • Evaluated and improved resident activities by developing surveys and using digital reporting tools and data collection. • Created hospitality programs and organized their nationwide launch events, increasing revenue. • Built strong relationships with vendors, improving communications. Show less



PACCAR

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Senior Marketing Communications & Project Specialist

  • Sep 2005 - Jul 2011

  Analyzed marketing budget expenses and implemented an improved email marketing and digital marketing strategy, decreasing spending by 30% in six months, resulting in increased customer engagement. • Division brand ambassador: Managed graphics and brand standards, ensuring quality work reflective of the brand. • Created confidential communications and presentations for division president and executives. • Introduced automation processes through Six Sigma to decrease print materials and develop digital materials, which improved brand awareness and saved the division 30% in six months. • Managed design and distribution of sales/marketing collateral and e-newsletters for internal and external audiences. • Produced infographics, charts and location growth maps for presidential and executive PowerPoint presentations. • Reviewed PR topics and assisted PR agency in writing content and distribution. Increased media exposure by 45 percent. • Managed content and distribution of marketing collateral, newsletters, and social media to 50,000 customers. • Managed graphics and brand standards, ensuring quality work reflective of the brand. • Trained and managed marketing interns. • Analyzed current leasing locations and revenue data to provide recommendations on marketing efforts. Show less



Silver Fox

• United States
• Media Production
• 1 - 100 Employee

• Digital Project Manager

  • Mar 2005 - Jun 2005

  Improved communication, client relations, and project flow, meeting tight deadlines and winning additional business with Microsoft. Increased revenue by $120,000 in three months. • Managed presentations for 45+ high-level executives while merging them into one cohesive program for large Microsoft event. • • Managed presentations for 45+ high-level executives while merging them into one cohesive program for large Microsoft event. • Reviewed graphic production team output and evaluated their client communication plans. • Created budget estimates and scopes of work matching graphic team members with projects. Show less



Planet Technologies

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Facilitator Microsoft

  • May 2004 - Feb 2005

  Developed communications plan between partner staff and vendors for MS executives, which led to a contract renewal between Planet Technologies and Microsoft. • Created and implemented marketing strategies and improved business processes around communications for Microsoft Partners Solutions Center (MPSC), strengthening partner relations and increasing funding by 30%. • Provided Salesforce support, competitor research, pre-qualified incoming leads and entered results from marketing-generated opportunities. • Managed e-Newsletters and communications to Planet and Microsoft employees. • Main communications and customer service contact for all vendors, partners, and executives. • Designed and distributed bi-weekly industry news reports to sales staff. • Managed graphic and brand standards. • This organization moved operations to the east coast and Seattle positions were eliminated. Show less



CBRE

• United States
• Real Estate
• 700 & Above Employee

• Communications & Documentation Specialist

  • May 2003 - Feb 2004

  Evaluated and reviewed real estate documents for accuracy including copy editing and formatting. Consistently exceeded expectations on delivering high volume projects before their deadline. • Acted as liaison between Washington Mutual and CBRE for 300+ properties. • Recorded documentation process and contract details in database for individual properties. • Notified attorney and real estate contact of any discrepancies in documentation. • Washington Mutual was acquired by Chase and this division was disbanded. Show less



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Communications Specialist

  • Dec 1997 - Dec 2002

  Strengthened communications between employees and executives by writing and distributing internal communications and newsletters during acquisition of Metropolitan Life Insurance. • Conducted research and gathered market data, providing financial reports to management. • Created and distributed marketing collateral. • Managed relationships with vendors, customers and attorneys. • Voluntarily researched over a half million dollars in unidentified funds that GE accumulated over seven years prior to 1997. Within 35 days, I provided information on origin of deposits, and recommendations for application of funds. This led to a promotion and peer recognition award. Show less



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Sales

  • Jun 1991 - Sep 1996

  Assisted customers with issues pertaining to special orders and customer service needs. • Customer service, sales and inventory management. • Maintained position as one of the highest sellers within extremely competitive departments such as mend's suits, Point of View and accessories. Assisted customers with issues pertaining to special orders and customer service needs. • Customer service, sales and inventory management. • Maintained position as one of the highest sellers within extremely competitive departments such as mend's suits, Point of View and accessories.