Experience

Keep Abilene Beautiful

• United States
• Environmental Services
• 1 - 100 Employee

• Executive Director

  • May 2022 - Present



City of Abilene, Texas

• United States
• Government Administration
• 100 - 200 Employee

• Marketing & Social Media

  • Aug 2021 - May 2022



Abilene Zoo

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Marketing

  • Feb 2018 - Aug 2021

  -Managed communication of breaking news, facility developments, grand openings, special events. -Guided the organization during critical crisis situations and positive organization moments through national, state, and local level communication channels. -Coached department leaders and managers on public speaking, facilitated interviews and earned media opportunities to share the organization’s mission and vision. -Coordinated presentations and visits for dignitaries, celebrities, board members, and donors. -Managed the development of storytelling graphics, copy, and tone for print, web, and social media consumption while building a new brand for the organization. Show less



City of Abilene, Texas

• United States
• Government Administration
• 100 - 200 Employee

• Multimedia Specialist

  • Nov 2015 - Feb 2018

  -Reduced customer foot traffic by 98% with the development and implementation of an online point of sale system. -Created an original brand for a six million dollar aquatic center with contracted hand-drawn graphics. -Abided by all state and local laws regarding pool operating requirements while developing and installing appropriate new facility signage. -Organized a large-scale marketing campaign promoting National Parks & Recreation Month culminating in a block party attended by over 1500 citizens. -Represented organization at expos creating connections with local businesses and community members resulting in increased registrations and support. -Coordinated with media on grand opening ceremonies and events stretching a small marketing budget with earned media and increased social media coverage by 50%. Show less



Jennifer Pacheco Photography

• Abilene, Texas

• Business Owner / Photographer

  • Jan 2013 - Sep 2015

  Created a three-year business marketing plan for single proprietorship with guidance from the Small Business Development Corporation of Abilene resulting in a business operating with 100% cost recovery by the second year. Created a three-year business marketing plan for single proprietorship with guidance from the Small Business Development Corporation of Abilene resulting in a business operating with 100% cost recovery by the second year.