Marketing Manager

• Jun 2017 - Present

Marketing Manager at City & Guilds, responsible for strategy development, messaging and persona development. Contribute and support the go-to-market plans for both UK and International, as well as manage the customer segmentation strategies.

Marketing Manager

• Jan 2017 - Jun 2017

Channel Marketing Manager

• Sep 2012 - Dec 2016

As a Channel Marketing Manager, I worked cross functionally reporting to the Head of Marketing. Working alongside Partner teams, peers in the Marketing team, Sales, Channel, Business Development and Customer Service to develop marketing strategies that positioned the business unit and communicated our values to customers. I was responsible for proposition development and marketing communications, PR, content marketing, customer engagement, Partner marketing and creative services.Key Accountabilities:Developed campaign plans to launch new products, working cross-functionally primarily with training, product and sales.Produced and project managed key campaigns and tactical plans to ensure all campaigns are delivered to the highest quality, on time, within budget and meeting campaign KPIs and objectives. Worked creatively within the brand guidelines to create content and messaging for campaigns across the full range of channels – digital, social media, direct mail, face-to-face sales, advertising and PR - which maximise the impact of campaigns and meet campaign objectives.Worked with local, in-market teams to ensure excellence of marketing execution, both the execution of central campaigns for major brands and the initiation and management of purely local campaigns.Supported markets in the region to develop and implement local marketing plans. Brand guardian and champion all internal colleagues and customers.

Marketing Executive

• Apr 2010 - Aug 2012

As the Marketing Executive for the Pearson Work Based Learning team, I managed a team of 3 telemarketers and working with the National Sales Managers, controlled the relationship between our products and target audience through on/off line campaigns, to increase new acquisition and retention. Key Accountabilities:Created material for PWBL’s publicationsManaged design agencies and printers; to oversee the production process and to manage the distribution of print materials Developed and implemented marketing communication plans.Online activities including: web copywriting, SEO, PPC, twitter, Facebook and online banner advertisingOrganised, managed and attended external conferences Managed subscriptions, sponsorships and advertising through the on/off line publication