Experience

Pilot Light Entertainment

• Canada
• Advertising Services
• 1 - 100 Employee

• Partnership Development

  • Mar 2018 - Present

  Pilot Light Entertainment is a full-service brand partnership consulting agency that specializes in working with entertainment properties to fill their need for sponsorship or partnership marketing. We help to broker partnerships between our clients and brand partners that work for both parties. Pilot Light Entertainment is a full-service brand partnership consulting agency that specializes in working with entertainment properties to fill their need for sponsorship or partnership marketing. We help to broker partnerships between our clients and brand partners that work for both parties.



Alpine Canada Alpin

• Spectator Sports
• 1 - 100 Employee

• Director of Partnerships

  • Sep 2016 - May 2017

  Responsible for developing and driving strategic alliances and new revenue for the 2016 season. Worked closely with the CEO and Vice President of Partnerships to prospect and pitch new corporate partners as well as assist in the preparation and execution of large scale events such as the Audi FIS Ski Cross World Cup at Blue Mountain and National Championships at Mont Tremblant.Activation Highlight: Worked with the VP of Partnerships to secure Nikon Canada as a partner for the 2016 Season. In addition to supporting the organization via event sponsorship they also partnered with one of our Para-Alpine athletes. Footage captured from this partnership was shared on Alpine Canada’s Facebook page and has since become one of its most viewed videos to date.



G Adventures

• Canada
• Travel Arrangements
• 700 & Above Employee

• Partnership & Consumer Marketing Manager

  • Feb 2016 - Aug 2016

  Responsible for G Adventures Partnership & Consumer Marketing strategy in Canada. This included paid marketing opportunities as well as the online and offline consumer facing strategy to increase database leads and sales. Actively identified and managed additional marketing opportunities such as affiliate partners, affinity groups, member programs and sponsorship opportunities that aligned with the G Adventures audience.Activation Highlight: Created and managed a multi-tiered promotion with Flight Centre, Kobo and G Adventures. It consisted of a social media contest, a co-branded essential reading list, incentives for Flight Centre employees and a value add for any person who purchased a National Geographic Journeys tour via Flight Centre.

• Partnership Marketing Manager

  • Feb 2013 - Jan 2016

  Responsible for setting up and formalizing G Adventures partnership strategy globally. Required to assess marketing assets and structure them in a way that could be leveraged to develop and build mutually beneficial partnerships with Tourism Boards and Brand partners.



Toronto International Film Festival

• Canada
• Movies, Videos, and Sound
• 200 - 300 Employee

• Account Manager

  • Dec 2010 - Apr 2012

  Managed day to day servicing of over 10 accounts totalling over 3 million dollars. Worked extensively with TIFF marketing and external agencies to coordinate sponsor Festival activations. Accomplishments include securing a new beer and coffee sponsor and assisting TIFF’s external party planning agency to coordinate sponsor activations at the Festival Pre-Opening, Opening and Closing Night events. Activation Highlight: Secured, organized and coordinated McCafe coffee sampling to Festival line-ups throughout the 11 days festival, the first ever partnership with McDonalds.

• Sponsorship Coordinator

  • Feb 2010 - Dec 2010

  Oversaw a personal portfolio of Corporate Entertainment accounts and worked with the Sponsorship Manager to provide support to the Festivals’ Lead Sponsor Bell, during the Festivals transition from an 11 day event to a 365 day a year organization. Accomplishments include assisting the Sponsorship Manager create initial year round supplier agreements for the Festivals new home, TIFF Bell Lightbox and delivering inaugural sponsorship benefits to year round partners.Activation Highlight: Main point of contact for Coca-Cola during their first year as Festival sponsor, assisted in the organization and execution of all activations including their Best Seats in the House promotion.

• Sponsorship Assistant

  • Jul 2008 - Jan 2010

  Provided administrative support to a team of eight and was responsible for the critical path, drafting contracts, tracking sponsor benefits and ensuring that documents and invoices were sent and recorded in a timely manner. Accomplishments include working with the TIFF marketing and creative team to streamline the process for sponsor brand approval and managing a team of 20 volunteers during the eleven days of the Festival.Festival Activation Highlight: Worked closely with BlackBerry and mobile app developer Sweet Caesar to help develop the first ever Festival BlackBerry Application in 2009. Provided content, TIFF creative and additional feedback to ensure that a useful and user friendly product was launched in time for the Festival.



Ontario Speed Skating Oval

• Marketing Assistant

  • Jun 2007 - Aug 2007

  Worked independently to book attendance at various events and festivals and maintained strong relationships with both corporate and individual donors and sponsors. Accomplishments include assisting the Oval’s Marketing Committee to develop a marketing plan with clear set of attainable strategic objectives and organizing a large scale fundraising event to help reach the organizations goal of $12 million dollars. Worked independently to book attendance at various events and festivals and maintained strong relationships with both corporate and individual donors and sponsors. Accomplishments include assisting the Oval’s Marketing Committee to develop a marketing plan with clear set of attainable strategic objectives and organizing a large scale fundraising event to help reach the organizations goal of $12 million dollars.