Experience

POYDRAS HOME
• United States
• Hospitals and Health Care
• 1 - 100 Employee
• Director of Marketing

  • Oct 2014 - Present


GNO Property Management LLC

• United States
• Real Estate
• 1 - 100 Employee

• Contract Publications Manager

  • Nov 2014 - Dec 2015

  Produce, edit and secure advertising for quarterly newsletter to a variety of HOA members under umbrella of GNO Property Management LLC Produce, edit and secure advertising for quarterly newsletter to a variety of HOA members under umbrella of GNO Property Management LLC



Louisiana Children's Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Contract Publications Manager

  • Jan 2012 - Dec 2014

  Edit and produce quarterly print newsletter on a contract basis

• Marketing Director

  • Feb 2010 - Dec 2011

  Extended advertising budget by an average of $30,000+ annually through rate negotiations, media sponsorship agreements and requests for proposals Doubled annual positive media impressions Managed all social media marketing efforts Tripled Facebook fan base through strategic social media contests Oversaw a complete website redesign, integrating a content management system and drove traffic to same Managed departmental budget, calendar and two full time employees Reported… Show more Extended advertising budget by an average of $30,000+ annually through rate negotiations, media sponsorship agreements and requests for proposals Doubled annual positive media impressions Managed all social media marketing efforts Tripled Facebook fan base through strategic social media contests Oversaw a complete website redesign, integrating a content management system and drove traffic to same Managed departmental budget, calendar and two full time employees Reported regularly to the Board of Directors



Home Care Solutions New Orleans

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Representative

  • Dec 2011 - Oct 2014

  Increase direct referrals through strategic community education initiatives Develop physician referral relationships Edit and produce quarterly electronic newsletter to broad, company contacts Edit and produce monthly electronic newsletter to clients and client families Edit and produce monthly newsletter to employees Negotiate all media buys Develop and present departmental budget Generate and maintain website content Seek media placements through press releases and… Show more Increase direct referrals through strategic community education initiatives Develop physician referral relationships Edit and produce quarterly electronic newsletter to broad, company contacts Edit and produce monthly electronic newsletter to clients and client families Edit and produce monthly newsletter to employees Negotiate all media buys Develop and present departmental budget Generate and maintain website content Seek media placements through press releases and targeted, media pitches Design and produce all collateral materials Manage all social media marketing efforts Show less Increase direct referrals through strategic community education initiatives Develop physician referral relationships Edit and produce quarterly electronic newsletter to broad, company contacts Edit and produce monthly electronic newsletter to clients and client families Edit and produce monthly newsletter to employees Negotiate all media buys Develop and present departmental budget Generate and maintain website content Seek media placements through press releases and… Show more Increase direct referrals through strategic community education initiatives Develop physician referral relationships Edit and produce quarterly electronic newsletter to broad, company contacts Edit and produce monthly electronic newsletter to clients and client families Edit and produce monthly newsletter to employees Negotiate all media buys Develop and present departmental budget Generate and maintain website content Seek media placements through press releases and targeted, media pitches Design and produce all collateral materials Manage all social media marketing efforts Show less



Stewart Enterprises

• Consumer Services
• 400 - 500 Employee

• Senior Communications Specialist

  • Sep 2009 - Feb 2010

  Performed broad based internal corporate communications duties to service employees across 24 states Wrote quarterly newsletter designed to motivate and inform sales employees company-wide Drove content of corporate intranet Managed shared employee Performed broad based internal corporate communications duties to service employees across 24 states Wrote quarterly newsletter designed to motivate and inform sales employees company-wide Drove content of corporate intranet Managed shared employee



St. Anna's Residence

• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing and Public Relations

  • Jun 2004 - Sep 2009

  Led all fundraising efforts including implementation of successful Annual Giving Campaigns and proposed launch of a Capital Campaign Planned and implemented all Admission Open Houses and special events including family seasonal celebrations and staff and volunteer appreciation events Designed and implemented annual print and radio advertising campaigns Generated all press releases and cross promoted an intergenerational service learning curriculum in partnership with a local… Show more Led all fundraising efforts including implementation of successful Annual Giving Campaigns and proposed launch of a Capital Campaign Planned and implemented all Admission Open Houses and special events including family seasonal celebrations and staff and volunteer appreciation events Designed and implemented annual print and radio advertising campaigns Generated all press releases and cross promoted an intergenerational service learning curriculum in partnership with a local independent middle school Represented the company at select information fairs and industry trade shows Assumed the additional, key role of Admission Director performing site tours and screening all applicants Increased census beyond pre-Katrina levels through strategic marketing efforts including development of a direct mail campaign, B2B marketing to hospital discharge planners and development of an Open House series Reported regularly to the Board of Directors Show less Led all fundraising efforts including implementation of successful Annual Giving Campaigns and proposed launch of a Capital Campaign Planned and implemented all Admission Open Houses and special events including family seasonal celebrations and staff and volunteer appreciation events Designed and implemented annual print and radio advertising campaigns Generated all press releases and cross promoted an intergenerational service learning curriculum in partnership with a local… Show more Led all fundraising efforts including implementation of successful Annual Giving Campaigns and proposed launch of a Capital Campaign Planned and implemented all Admission Open Houses and special events including family seasonal celebrations and staff and volunteer appreciation events Designed and implemented annual print and radio advertising campaigns Generated all press releases and cross promoted an intergenerational service learning curriculum in partnership with a local independent middle school Represented the company at select information fairs and industry trade shows Assumed the additional, key role of Admission Director performing site tours and screening all applicants Increased census beyond pre-Katrina levels through strategic marketing efforts including development of a direct mail campaign, B2B marketing to hospital discharge planners and development of an Open House series Reported regularly to the Board of Directors Show less



St. Martin's Episcopal School

• Primary and Secondary Education
• 100 - 200 Employee

• Communications Specialist

  • Apr 2001 - Jun 2004

  Spearheaded a total website redesign Designed and produced all collaterals to support Admission, including viewbook with 5-year shelf life, Annual Giving and Capital Campaigns Coordinated focus groups and performed market research, contributing to a Capital Campaign feasibility study Designed and published monthly parents electronic newsletter Edited and produced bi-annual alumni magazine / annual report Developed and implemented annual print and radio advertising… Show more Spearheaded a total website redesign Designed and produced all collaterals to support Admission, including viewbook with 5-year shelf life, Annual Giving and Capital Campaigns Coordinated focus groups and performed market research, contributing to a Capital Campaign feasibility study Designed and published monthly parents electronic newsletter Edited and produced bi-annual alumni magazine / annual report Developed and implemented annual print and radio advertising campaigns Generated all press releases and cultivated media relations with local education reporters Managed school-wide printing and advertising budgets Managed parent body volunteers Show less Spearheaded a total website redesign Designed and produced all collaterals to support Admission, including viewbook with 5-year shelf life, Annual Giving and Capital Campaigns Coordinated focus groups and performed market research, contributing to a Capital Campaign feasibility study Designed and published monthly parents electronic newsletter Edited and produced bi-annual alumni magazine / annual report Developed and implemented annual print and radio advertising… Show more Spearheaded a total website redesign Designed and produced all collaterals to support Admission, including viewbook with 5-year shelf life, Annual Giving and Capital Campaigns Coordinated focus groups and performed market research, contributing to a Capital Campaign feasibility study Designed and published monthly parents electronic newsletter Edited and produced bi-annual alumni magazine / annual report Developed and implemented annual print and radio advertising campaigns Generated all press releases and cultivated media relations with local education reporters Managed school-wide printing and advertising budgets Managed parent body volunteers Show less



CH Communications and Graphic Design

• Sales and Marketing Manager

  • Sep 2000 - Apr 2001

  Achieved new business through cold calls, direct mail campaigns and targeted presentations Developed all sales collaterals and presentation materials Copywrote law firm brochure for client project Negotiated ad contract savings of $10,000+ Achieved new business through cold calls, direct mail campaigns and targeted presentations Developed all sales collaterals and presentation materials Copywrote law firm brochure for client project Negotiated ad contract savings of $10,000+



Legier & Materne APAC Consultants and CPAs

• Marketing and Public Relations Manager

  • May 1999 - Sep 2000

  Spearheaded development of new marketing department Created and executed strategic marketing and public relations plans Expanded client base through image advertising campaign Developed first departmental budget Represented the company at industry trade shows Spearheaded development of new marketing department Created and executed strategic marketing and public relations plans Expanded client base through image advertising campaign Developed first departmental budget Represented the company at industry trade shows



The New Orleans Regional Chamber of Commerce and MetroVision

• Marketing and Advertising Manager

  • Jul 1997 - May 1999

  Initially hired as communications associate promoted to marketing and advertising manager Identified a lucrative marketing opportunity with the development of a revenue producing direct mailer exclusive to membership Developed project-specific budgets Edited and produced annual report Edited and produced monthly newsletter for national media audience Assisted in the design and direction of video projects Hosted quarterly national journalist visits targeting local member… Show more Initially hired as communications associate promoted to marketing and advertising manager Identified a lucrative marketing opportunity with the development of a revenue producing direct mailer exclusive to membership Developed project-specific budgets Edited and produced annual report Edited and produced monthly newsletter for national media audience Assisted in the design and direction of video projects Hosted quarterly national journalist visits targeting local member companies to increase positive national media impressions Show less Initially hired as communications associate promoted to marketing and advertising manager Identified a lucrative marketing opportunity with the development of a revenue producing direct mailer exclusive to membership Developed project-specific budgets Edited and produced annual report Edited and produced monthly newsletter for national media audience Assisted in the design and direction of video projects Hosted quarterly national journalist visits targeting local member… Show more Initially hired as communications associate promoted to marketing and advertising manager Identified a lucrative marketing opportunity with the development of a revenue producing direct mailer exclusive to membership Developed project-specific budgets Edited and produced annual report Edited and produced monthly newsletter for national media audience Assisted in the design and direction of video projects Hosted quarterly national journalist visits targeting local member companies to increase positive national media impressions Show less



Phelps Dunbar LLP

• United States
• Law Practice
• 500 - 600 Employee

• Commercial Litigation Paralegal

  • May 1994 - Jul 1997

  Managed a 20,000+ document case through three years of litigation as lead paralegal, brought to the firm's first paperless trial Managed a 20,000+ document case through three years of litigation as lead paralegal, brought to the firm's first paperless trial



Bauerlein Advertising

• Traffic Department Intern

  • Jun 1991 - Aug 1991

  Assisted with three successful pitches resulting in securing the Audubon Institute Aquarium of the Americas, Louisiana Lottery and Entergy accounts Assisted with three successful pitches resulting in securing the Audubon Institute Aquarium of the Americas, Louisiana Lottery and Entergy accounts