Jenn Moyer-Smith
Partner at Alice & Albert, Inc.- Claim this Profile
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Topline Score
Bio
Elizabeth Pawlak
I hired and worked closely with Jennifer for several years. I assigned her to a number of significant projects for AGA and she could always be counted on to successfully complete each project. She was always professional, diligent, hard-working and willing to help. She has excellent organizational skills and attention to detail and is adept at managing many diverse personalities. Furthermore, she always approached her assignments with optimism and enthusiasm no matter how difficult they could be. I would strongly recommend Jennifer for a position and would hire her again if the opportunity arose.
Steven Szmutko
I have had the pleasure of working with Jennifer in connection with my role as Employer Manager for the Office of MBA Career Servies with Drexel University LeBow College of Business. Jennifer has served as a panel expert in the areas of marketing, branding, and media at many of our career and industry panels. Representing QVC, Inc., she is a dynamic, articulate and polished professional, providing great insight into the trends and issues in marketing, consumer behavior and analytics, and is a passionate speaker as well as a resource to those considering marketing in general and QVC in particular. I offer the highest recommendation to Jennifer's talents and abilities.
Peter Farrell
Jennifer worked with me for 4+ years and was the first hire I brought on in a new department I was asked to create in 2008. She is strategic, thoughtful and a highly creative thinker with the dogged determination to get the job done right, on time, on budget. Jennifer is the person you go to solve complex problems and has the ability to think big yet be able to turn these ideas into manageable tactical projects that can actually be executed. From understanding the nuances of brand building to the operational details of being able to bring new products, marketing campaigns and the like to market, Jennifer's work and ability to manage cross functional teams is second to none. She is tough but fair and passionate. Over the years she became a go-to for senior management to help think through new models and business alliances and often was the one who ended up building the foundational elements of new business plans for new business ideas and opportunities. She has also proven herself to be very acute in the ability to uncover hidden insights that bring real strategic benefit to the business. She wants to bring value to all she does and on that is absolutely dependable.
Elizabeth Pawlak
I hired and worked closely with Jennifer for several years. I assigned her to a number of significant projects for AGA and she could always be counted on to successfully complete each project. She was always professional, diligent, hard-working and willing to help. She has excellent organizational skills and attention to detail and is adept at managing many diverse personalities. Furthermore, she always approached her assignments with optimism and enthusiasm no matter how difficult they could be. I would strongly recommend Jennifer for a position and would hire her again if the opportunity arose.
Steven Szmutko
I have had the pleasure of working with Jennifer in connection with my role as Employer Manager for the Office of MBA Career Servies with Drexel University LeBow College of Business. Jennifer has served as a panel expert in the areas of marketing, branding, and media at many of our career and industry panels. Representing QVC, Inc., she is a dynamic, articulate and polished professional, providing great insight into the trends and issues in marketing, consumer behavior and analytics, and is a passionate speaker as well as a resource to those considering marketing in general and QVC in particular. I offer the highest recommendation to Jennifer's talents and abilities.
Peter Farrell
Jennifer worked with me for 4+ years and was the first hire I brought on in a new department I was asked to create in 2008. She is strategic, thoughtful and a highly creative thinker with the dogged determination to get the job done right, on time, on budget. Jennifer is the person you go to solve complex problems and has the ability to think big yet be able to turn these ideas into manageable tactical projects that can actually be executed. From understanding the nuances of brand building to the operational details of being able to bring new products, marketing campaigns and the like to market, Jennifer's work and ability to manage cross functional teams is second to none. She is tough but fair and passionate. Over the years she became a go-to for senior management to help think through new models and business alliances and often was the one who ended up building the foundational elements of new business plans for new business ideas and opportunities. She has also proven herself to be very acute in the ability to uncover hidden insights that bring real strategic benefit to the business. She wants to bring value to all she does and on that is absolutely dependable.
Elizabeth Pawlak
I hired and worked closely with Jennifer for several years. I assigned her to a number of significant projects for AGA and she could always be counted on to successfully complete each project. She was always professional, diligent, hard-working and willing to help. She has excellent organizational skills and attention to detail and is adept at managing many diverse personalities. Furthermore, she always approached her assignments with optimism and enthusiasm no matter how difficult they could be. I would strongly recommend Jennifer for a position and would hire her again if the opportunity arose.
Steven Szmutko
I have had the pleasure of working with Jennifer in connection with my role as Employer Manager for the Office of MBA Career Servies with Drexel University LeBow College of Business. Jennifer has served as a panel expert in the areas of marketing, branding, and media at many of our career and industry panels. Representing QVC, Inc., she is a dynamic, articulate and polished professional, providing great insight into the trends and issues in marketing, consumer behavior and analytics, and is a passionate speaker as well as a resource to those considering marketing in general and QVC in particular. I offer the highest recommendation to Jennifer's talents and abilities.
Peter Farrell
Jennifer worked with me for 4+ years and was the first hire I brought on in a new department I was asked to create in 2008. She is strategic, thoughtful and a highly creative thinker with the dogged determination to get the job done right, on time, on budget. Jennifer is the person you go to solve complex problems and has the ability to think big yet be able to turn these ideas into manageable tactical projects that can actually be executed. From understanding the nuances of brand building to the operational details of being able to bring new products, marketing campaigns and the like to market, Jennifer's work and ability to manage cross functional teams is second to none. She is tough but fair and passionate. Over the years she became a go-to for senior management to help think through new models and business alliances and often was the one who ended up building the foundational elements of new business plans for new business ideas and opportunities. She has also proven herself to be very acute in the ability to uncover hidden insights that bring real strategic benefit to the business. She wants to bring value to all she does and on that is absolutely dependable.
Elizabeth Pawlak
I hired and worked closely with Jennifer for several years. I assigned her to a number of significant projects for AGA and she could always be counted on to successfully complete each project. She was always professional, diligent, hard-working and willing to help. She has excellent organizational skills and attention to detail and is adept at managing many diverse personalities. Furthermore, she always approached her assignments with optimism and enthusiasm no matter how difficult they could be. I would strongly recommend Jennifer for a position and would hire her again if the opportunity arose.
Steven Szmutko
I have had the pleasure of working with Jennifer in connection with my role as Employer Manager for the Office of MBA Career Servies with Drexel University LeBow College of Business. Jennifer has served as a panel expert in the areas of marketing, branding, and media at many of our career and industry panels. Representing QVC, Inc., she is a dynamic, articulate and polished professional, providing great insight into the trends and issues in marketing, consumer behavior and analytics, and is a passionate speaker as well as a resource to those considering marketing in general and QVC in particular. I offer the highest recommendation to Jennifer's talents and abilities.
Peter Farrell
Jennifer worked with me for 4+ years and was the first hire I brought on in a new department I was asked to create in 2008. She is strategic, thoughtful and a highly creative thinker with the dogged determination to get the job done right, on time, on budget. Jennifer is the person you go to solve complex problems and has the ability to think big yet be able to turn these ideas into manageable tactical projects that can actually be executed. From understanding the nuances of brand building to the operational details of being able to bring new products, marketing campaigns and the like to market, Jennifer's work and ability to manage cross functional teams is second to none. She is tough but fair and passionate. Over the years she became a go-to for senior management to help think through new models and business alliances and often was the one who ended up building the foundational elements of new business plans for new business ideas and opportunities. She has also proven herself to be very acute in the ability to uncover hidden insights that bring real strategic benefit to the business. She wants to bring value to all she does and on that is absolutely dependable.
Experience
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Alice & Albert, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Partner
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Feb 2019 - Present
A simpler, more effective approach to brand loyalty and business growth. We provide a different perspective on brand marketing inspired by the creative wisdom of Alice in Wonderland and the imaginative science of Albert Einstein. A simpler, more effective approach to brand loyalty and business growth. We provide a different perspective on brand marketing inspired by the creative wisdom of Alice in Wonderland and the imaginative science of Albert Einstein.
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JAM Tu Media, LLC
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United States
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Advertising Services
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Independent Consultant
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May 2016 - Present
JAM Tu Media was developed with the sole objective to advance emerging entrepreneurs and small businesses with brand and marketing strategies; we turn vision into reality.We are creative and dedicated pioneers who can help your business establish brand goals, and build the connections between your brand and the consumers you want to reach. We have over 20 years of experience shaping, launching, and managing a diverse range of brands across multiple categories and platforms.We optimize the potential of our clients’ brands through a range of integrated strategies and tactics. We don’t just meet goals, we exceed them.
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3rd ROE Media, LLC
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Entertainment Providers
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CEO & Founding Partner
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2014 - Present
3rd ROE Media develops products that create experiences which will be memorable, meaningful and establish family traditions for generations to come. 3rd ROE Media is the creator of My BTFF - My Best Tooth Fairy Friend(www.mybtff.com) 3rd ROE Media develops products that create experiences which will be memorable, meaningful and establish family traditions for generations to come. 3rd ROE Media is the creator of My BTFF - My Best Tooth Fairy Friend(www.mybtff.com)
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David's Bridal
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United States
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Retail
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700 & Above Employee
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Account Director, Strategic Partnerships
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Jan 2015 - Jul 2016
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QVC
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United States
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Retail
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700 & Above Employee
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Senior Manager, Brand Marketing
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Aug 2013 - Jan 2015
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Manager, Category & Brand Planning
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Sep 2008 - Jul 2013
Led the team overseeing integrated marketing strategies and initiatives that affect the QVC brand, QVC categories, Brand Management vendors and proprietary brands. Responsible for the brand positioning and development of QVC’s proprietary brands, the brand management / vendor funded programs and the conception and implementation of new brand strategies for QVC categories across multichannel platforms including new world media (third party sites) and QVC platforms (on-air programming, qvc.com, new media). All strategies are developed through comprehensive internal data analysis & external competitive analysis, synthesizing market and competitive data to identify market growth opportunities. Developing strategic initiatives for growth, aligning with overall brand strategies and execution plans. •Develop and implement business strategies for new ventures outside of QVC’s day-to-day platforms; working directly with senior management, Liberty Media and new partners.•Leading the positioning, branding and marketing of all proprietary brands with combined sales over $1.5B.•Secured $2.5m in ‘property programming’ / event sponsorships and marketing funds in year 1 of new vendor funded program •Negotiated sponsorships with top tier brands: Dell, HP, LFUSA, bareMinerals, Philosophy Beauty, KitchenAid, Sleep Number & more•Manage various marketing budgets totaling $5M+•Led Global marketing initiatives: launching and selling out of a single item in 5 countries in less than a 24 hour period.•Manage and secure relationships with several different agencies on retention and per project basis - social, digital, creative, research, analysis
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Manager, Brand Development
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Aug 2007 - Sep 2008
Responsible for driving the development, execution and go-to market strategies for all of QVC’s proprietary brands through comprehensive internal and external analysis -- synthesizing market and competitive data to identify market growth opportunities. Developing strategic initiatives for growth, aligning with overall brand strategies and execution plans. Developed 7+ new brands across select categories: apparel, footwear, jewelry, and home, refreshed 10+ brands and managed QVC’s proprietary brand portfolio that collectively generate over $1.5B in yearly sales.
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Brand Manager
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Apr 2005 - Aug 2007
Responsible for supporting specific brands and increasing sales beyond QVC air time exposure by using various multichannel marketing initiatives while maintaining established budgets. Managed multiple beauty brands establishing overall brand directions; identifying and creating ownable positionings to differentiate QVC from the market place. ( ex. “Why QVC for your bareMinerals.”) Built a back-end business through qvc.com’s drop-ship program. Created integrated marketing plans across multichannel platforms, i.e. qvc.com, email, online marketing, social marketing, print, on air etc. Worked closely with outside agencies and in-house creative groups to accomplish overall creative directions. Generated new business outside the realm of the Brand Management program; created proposals and marketing campaigns.•Created department process guide – established consistency in Brand Management’s process throughout the department•Built database of outside creative talent: art directors, copywriters & photographers•Received 2006 First Quarter Key Individual Award – (recognition for creating Aerosoles Marketing Campaign)
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AGA Marketing & Design
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Advertising Services
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1 - 100 Employee
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Assoc. Account Director
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Nov 1999 - Mar 2005
Managed a team of Art Directors and Account Executives for the concept and production of various catalogs, direct marketing campaigns and FSI programs for clients such as: Office Depot, Kohl’s, Broder Brothers and Lane Bryant. Insured brand identity and tight deadlines were met and exceeded, approved all final layouts and produced both fashion and still life photo shoots. Created and maintained yearly budgets and schedules. Reconciled monthly accruals. Averaged an additional 22%+ profit above planned forecast by maintaining a low internal budget and negotiating costs with external vendors. •Successfully spearheaded the use of digital photography for the agency & client. •With IT team, helped to build digital asset management system to be used within the agency and client facing.•Pioneered the success of our new in-house photo studio - setting an example for other accounts to follow •Received the “Employee of the Year” award for 2001 (international recognition)
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Account Executive
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1997 - 1999
Account Executive/New Business Development, 5/97-11/99 Worked in a boutique creative agency as the liaison between clients, creative team and photographers. Brain stormed project goals, trafficked production materials between client and art department and approved all final layouts. Produced and oversaw all photography. Created all budgets and schedules for each project. •Strengthened relationships with existing accounts, while introducing clients to new services.•Boosted profits by maintaining a low internal budget and negotiating costs with external vendors.•Successfully developed sales; gave presentations, created proposals and negotiated contracts •Managed 10+ accounts simultaneously Saleoutlet.com (A division of Z. Michaels) Manager of Client Services, 6/99-11/99 Responsible for organizing materials to set-up online outlet stores targeted for catalogers. Became the liaison between the vendors, on-line customers and Saleoutlet.com. Created and offered to vendors strategic branding and marketing programs. Prioritized integrity of the web-site by closely reviewing all materials. •Brainstormed ideas for the development of Saleoutlet.com •Built strategic alliances with other companies and partners
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Studio Mgr
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Jun 1996 - May 1997
Handled day-to-day operations of commercial photography studio. Estimated projects for clients, hired freelance stylists, set designers and assistants. Assisted photographer during shoots. Worked on digital retouching during post-production. Represented photographer to advertising agencies and publishers for new business development. Handled day-to-day operations of commercial photography studio. Estimated projects for clients, hired freelance stylists, set designers and assistants. Assisted photographer during shoots. Worked on digital retouching during post-production. Represented photographer to advertising agencies and publishers for new business development.
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Education
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1992 - 1995
Northern Michigan University
BFA, Art & Design; Photography -
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Continuing Education/Power Courses/Conferences
Community
