Jennifer Morell
Brand Purpose Innovator at Alice & Albert, Inc.- Claim this Profile
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Topline Score
Bio
Garth Ivan L
I worked as a Senior Art Director on several of Jen's cause marketing initiatives and I highly recommend her for any project. She excels at concepting and delivering targeted marketing campaigns to multiple platforms - and maintaining their integrity for the duration of the initiative wherever they appear. She approaches her projects with a relentless positivity and drive that inspires those around her, and the successes achieved under her stewardship are no surprise to anyone that has worked with her. Highly recommended for her leadership, vision and tangible results of past projects.
Tovi Taylor
Jennifer is an amazing co-worker. She is hard-working, organized, detail oriented, and a great leader. Jennifer has led many large scale initiatives for QVC for both the US market and globally. While she is a strong leader and drives overall strategy, she also values input from the cross-functional team and encourages new, innovative ideas. She has experience with marketing across broadcast and digital platforms and is always thinking of new, exciting ways to present an initiative to the customer. Jennifer is also a valuable team player; not only does she have her own projects to lead, but she is also always offering to help various teams across the organization. No matter the initiative, Jennifer always brings a fresh perspective, insightful strategy, challenges the teams to bring innovative approaches, and motivates the team to deliver outstanding results.
Kevin Else
Jennifer worked for me when I was Associate General Counsel at QVC. Penn is an excellent worker and is very detail oriented (a must for the Legal Department). She was a joy to work with and knew when and how to use her authority when working with other departments.
Garth Ivan L
I worked as a Senior Art Director on several of Jen's cause marketing initiatives and I highly recommend her for any project. She excels at concepting and delivering targeted marketing campaigns to multiple platforms - and maintaining their integrity for the duration of the initiative wherever they appear. She approaches her projects with a relentless positivity and drive that inspires those around her, and the successes achieved under her stewardship are no surprise to anyone that has worked with her. Highly recommended for her leadership, vision and tangible results of past projects.
Tovi Taylor
Jennifer is an amazing co-worker. She is hard-working, organized, detail oriented, and a great leader. Jennifer has led many large scale initiatives for QVC for both the US market and globally. While she is a strong leader and drives overall strategy, she also values input from the cross-functional team and encourages new, innovative ideas. She has experience with marketing across broadcast and digital platforms and is always thinking of new, exciting ways to present an initiative to the customer. Jennifer is also a valuable team player; not only does she have her own projects to lead, but she is also always offering to help various teams across the organization. No matter the initiative, Jennifer always brings a fresh perspective, insightful strategy, challenges the teams to bring innovative approaches, and motivates the team to deliver outstanding results.
Kevin Else
Jennifer worked for me when I was Associate General Counsel at QVC. Penn is an excellent worker and is very detail oriented (a must for the Legal Department). She was a joy to work with and knew when and how to use her authority when working with other departments.
Garth Ivan L
I worked as a Senior Art Director on several of Jen's cause marketing initiatives and I highly recommend her for any project. She excels at concepting and delivering targeted marketing campaigns to multiple platforms - and maintaining their integrity for the duration of the initiative wherever they appear. She approaches her projects with a relentless positivity and drive that inspires those around her, and the successes achieved under her stewardship are no surprise to anyone that has worked with her. Highly recommended for her leadership, vision and tangible results of past projects.
Tovi Taylor
Jennifer is an amazing co-worker. She is hard-working, organized, detail oriented, and a great leader. Jennifer has led many large scale initiatives for QVC for both the US market and globally. While she is a strong leader and drives overall strategy, she also values input from the cross-functional team and encourages new, innovative ideas. She has experience with marketing across broadcast and digital platforms and is always thinking of new, exciting ways to present an initiative to the customer. Jennifer is also a valuable team player; not only does she have her own projects to lead, but she is also always offering to help various teams across the organization. No matter the initiative, Jennifer always brings a fresh perspective, insightful strategy, challenges the teams to bring innovative approaches, and motivates the team to deliver outstanding results.
Kevin Else
Jennifer worked for me when I was Associate General Counsel at QVC. Penn is an excellent worker and is very detail oriented (a must for the Legal Department). She was a joy to work with and knew when and how to use her authority when working with other departments.
Garth Ivan L
I worked as a Senior Art Director on several of Jen's cause marketing initiatives and I highly recommend her for any project. She excels at concepting and delivering targeted marketing campaigns to multiple platforms - and maintaining their integrity for the duration of the initiative wherever they appear. She approaches her projects with a relentless positivity and drive that inspires those around her, and the successes achieved under her stewardship are no surprise to anyone that has worked with her. Highly recommended for her leadership, vision and tangible results of past projects.
Tovi Taylor
Jennifer is an amazing co-worker. She is hard-working, organized, detail oriented, and a great leader. Jennifer has led many large scale initiatives for QVC for both the US market and globally. While she is a strong leader and drives overall strategy, she also values input from the cross-functional team and encourages new, innovative ideas. She has experience with marketing across broadcast and digital platforms and is always thinking of new, exciting ways to present an initiative to the customer. Jennifer is also a valuable team player; not only does she have her own projects to lead, but she is also always offering to help various teams across the organization. No matter the initiative, Jennifer always brings a fresh perspective, insightful strategy, challenges the teams to bring innovative approaches, and motivates the team to deliver outstanding results.
Kevin Else
Jennifer worked for me when I was Associate General Counsel at QVC. Penn is an excellent worker and is very detail oriented (a must for the Legal Department). She was a joy to work with and knew when and how to use her authority when working with other departments.
Experience
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Alice & Albert, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Brand Purpose Innovator
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Jul 2021 - Present
A simpler, more effective approach to brand loyalty and business growth. A simpler, more effective approach to brand loyalty and business growth.
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Unite for HER
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United States
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Non-profit Organizations
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1 - 100 Employee
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Development and Major Gifts
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Oct 2019 - Jun 2021
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Qurate Retail Group
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United States
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Retail
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700 & Above Employee
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Senior Cause Marketing Partner QVC + HSN
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Apr 2018 - Sep 2019
-Promoted to Senior Partner in 2018-Lead for the execution of major annual multi-million dollar broadcasts-Increased year over year sales by $1 million dollars, with no additional budget -Achieved highest viewed show in the entire beauty category, three years in a row-Built results oriented relationships with hundreds of brands, developing sales strategies and launching products on QVC-Managed and led the execution of national cause marketing campaigns, focused on expanding QVC's audience and brand relationships-Built a sustainable digital toolkit to help leverage vendor content across multiple vertices, increasing vendor engagement from 35% -98%
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QVC
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United States
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Retail
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700 & Above Employee
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Cause Marketing Manager
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Jan 2014 - Apr 2018
- Execute multi-platform broadcast initiatives, social campaigns and media events that introduce new brands, vendors and interactive experiences to QVC- Cultivate relationships with key vendors, internal and external business partners and sponsors- Pre and post production support for print and video content- Curate activation's with consumer and industry partners - Execute multi-platform broadcast initiatives, social campaigns and media events that introduce new brands, vendors and interactive experiences to QVC- Cultivate relationships with key vendors, internal and external business partners and sponsors- Pre and post production support for print and video content- Curate activation's with consumer and industry partners
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QVC On Air Spokesperson
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Oct 2009 - Jan 2014
-On air Keurig Brand Sales Representative selling various products live on national television, averaging 46% growth over a four year period-Successfully maintained positive sales exceeding show goals ranging from $20 thousand to over $100 thousand dollars, per show -On air Keurig Brand Sales Representative selling various products live on national television, averaging 46% growth over a four year period-Successfully maintained positive sales exceeding show goals ranging from $20 thousand to over $100 thousand dollars, per show
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Director of Marketing and Business Development
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Dec 2011 - Nov 2013
-Identified business opportunities with discharge nurses, hospitals, pharmacies and key centers of influence to drive sales-Responsible for the day to day integration of marketing strategies and sales while implementing both short and long term action plans for each account-Managed the external marketing and advertising budgets for all of the existing accounts-Created and launched new branding campaigns to market Assisted Living services -Identified business opportunities with discharge nurses, hospitals, pharmacies and key centers of influence to drive sales-Responsible for the day to day integration of marketing strategies and sales while implementing both short and long term action plans for each account-Managed the external marketing and advertising budgets for all of the existing accounts-Created and launched new branding campaigns to market Assisted Living services
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QVC
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United States
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Retail
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700 & Above Employee
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Online Content Producer / Internet Sales Manager
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May 2006 - Jun 2008
-Responsible for a $15 million dollar division; dependent upon key promotions and strategic planning-Developed selling strategies for multiple product categories, to maximize sales goals-Manage multi-channel consistency for brands by working directly with Merchandising, Planning, Vendors, and TV Sales
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Advertising Analyst
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Sep 2005 - Jun 2006
-Analyzed sales and metrics by creating reports that identify trends and actionable conclusions-Review content of advertising materials for QVC.com promotions, Public Relations copy and additional QVC publications
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Education
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2001 - 2005
West Chester University of Pennsylvania Graduated with Cum Laude Honors
BS, Communications
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