Experience

R solutions, LTD

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Dec 2005 - Present

  Account Management for several clients with responsibilities ranging from strategic and turnkey development of customer facing materials (brochures, videos, sell sheets, etc) to day-to-day coordination. Knowledge and expertise at working with creative and copywriters, multi-tasking and time management.Website, Digital and Social Media - Copywriting, image preparation and design coordination for e-mail blasts that support communication efforts for 15 airports and 13 Baskin-Robbins Canada mall locations. Oversee and manage content for internal and external websites for Baskin-Robbins including baskinrobbins.ca.Integrated Marketing - Plan, budget and manage grand opening programs for all new Pearle Vision and LensCrafters stores in North America. Programs include direct mail, display advertising, broadcast media, in-store events and point-of-purchase displays.Database Management - Track, update and analyze consumer databases of 30,000+ customers to identify trends and determine effectiveness of communications programs.Merchandising Management - Manage design and production of packaging, corrugated displays, POG's and aisle navigation aids for use in big box and specialty retail. Program success typically results in product placement at retail including The Home Depot, Lowe's, Ferguson and ACE Hardware.Incentive Program Management - Coordinated launch of frequent parking program at T.F. Green Airport enrolling over 220,000 participants through online marketing, print advertising and direct marketing. Oversee day to day fulfillment and customer service of FREEquent Parker Program for three additional airports.Local Store Marketing (LSM) - Manage production and fulfillment of LSM programs in support of 2500 Baskin-Robbins stores nationwide including point-of-purchase, crew incentives and community outreach.



KNOX MARKETING

• Account Coordinator

  • Nov 2004 - Nov 2005

  Assisted in television and radio spot production for Wayside Furniture.Conducted secondary market research in support of various accounts.Managed production for print projects including quoting, estimating, timeline development and trafficking.



HITCHCOCK, FLEMING & ASSOCIATES

• Assistant- Account Manager Intern

  • Jan 2004 - Jun 2004

  Oversaw artwork and project coordination for national promotional flyer program for RentWay. Assisted Account Management team in the development of an integrated advertising campaign in support of summer promotional offers.