Jennifer McEwen

Director of Cultural Affairs at Town of Hilton Head Island
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Contact Information
us****@****om
(386) 825-5501
Location
Hilton Head Island, South Carolina, United States, US
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Jenn Dwyer is one of the most thorough and dedicated people I've ever worked with. She drives at her goals with an utmost passion for the arts, marketing and nonprofits and she goes above and beyond the call of duty to deliver what your company needs, and then some. She expects the best because she delivers it, and she's a pleasure to work with. I can't recommend her highly enough.

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Credentials

  • Diversity, Equity and Inclusion in the Workplace Certificate
    USF Corporate Training and Professional Education
    May, 2021
    - Oct, 2024
  • ART of the MOOC: Public Art and Pedagogy
    Coursera
    Apr, 2021
    - Oct, 2024

Experience

  • Town of Hilton Head Island
    • United States
    • Government Administration
    • 1 - 100 Employee
    • Director of Cultural Affairs
      • Aug 2017 - Present

      Leading the process to create and implement a civic plan for enhancing the Island’s existing arts, culture and heritage assets and identifying new assets for development. Working with stakeholders to elevate the marketing of Island cultural organizations and events in a way that showcases them as successfully as other Island assets, with a focus on making them more accessible to the entire diverse population of residents and visitors.

  • National August Wilson Monologue Competition
    • Executive Producer
      • May 2011 - May 2020

      Role involved onboarding new regional partners for competition expansion and working with national sponsors. Also, working with the National Coordinator to produce a long weekend of arts education experiences and the final public performance for the regional finalists of the National August Monologue Competition for high school students.

  • True Colors Theatre Company
    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Executive Director
      • Jun 2011 - Jul 2017

      I was responsible for administrative oversight and strategic leadership in the areas of program development, financial management, Board relations, fundraising, marketing, public relations, human resources, and contract negotiations for a professional theater with an annual budget of $2m.I supervised a staff of 12 and lead the organization in conjunction with the Founding Artistic Director. I led the company through a new three-year vision and development of a new strategic plan, have helped to grow the Board of Directors, and reorganize the organizations financials. My first year in the position, I successfully completed a $150,000 debt reduction that had been incurred prior to my promotion into this role and finished my first fiscal year over $200,000 in the black. I managed the budget annually to end the fiscal year with a budget surplus five out of six years in the position.

    • Director of Marketing & PR
      • May 2008 - Jun 2011

      At True Colors, I was responsible for creating exposure for the company's brand on a regional and national level. In my first season with the company, I reduced marketing expenses by over $100,000 while the number of shows produced increased and earned revenue grew by just over 50% from the previous year. I also implemented a new ticket pricing strategy that increased the per person average. I developed the company’s first subscription season and manage all aspects of sales including design, telemarketing, direct mail and e-marketing campaigns.In addition to brand management and sales, I managed all press relations and identify items of interest for editorial coverage for print, radio, television and digital. This also included managing all e-marketing including web design, email marketing, and social media campaigns.

  • Theatrical Outfit
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing & Public Relations Consultant
      • Jun 2011 - Oct 2012

      I assisted this company in creating brand and event awareness through direct marketing, expanding their social media presence, and creating increased media coverage through traditional press relations. Three of the productions that I worked on during this time became three of the best-selling shows in the company's 35 year history.

  • Horizon Theatre Company
    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Director of Marketing & PR
      • May 2006 - May 2008

      With the Horizon Theatre, I was responsible for maintaining and increasing earned revenue by surpassing individual ticket and subscriptions sales goals Earned revenue comprises 52% of all income for the organization. I managed all press relations for print, radio, television and digital including soliciting and fulfilling media sponsorships.

  • Ansley Park Playhouse
    • Media Relations and Operations Manager
      • Sep 2005 - Jun 2006

      I managed all press relations and identifying items of interest for editorial coverage for the playhouse, productions, cast and playwrights.Was responsible for group sales marketing and booking including all aspects of event management with groups ranging in size from 20 to 150, and creating marketing material for distribution by partnering organizations and businesses including local hotels and restaurants and targeted direct and electronic mail solicitations.

Education

  • University of New Orleans
    Master of Arts - MA, Arts Administration
    2003 - 2005
  • University of North Carolina at Greensboro
    Bachelor of Arts - BA, Music
    1997 - 2001

Community

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