Experience

Ghostfish Brewing Company LLC

• National Sales Manager

  • Jun 2019 - Present

  Responsible for all national sales and marketing activities, and distributor management on a national level, in all sectors; On/Off Premise, and Open/Control States. Sales: Achieving optimum sales volume, managing, coordinating, and overseeing all sales activity for all seasonal and other brands, key account relationships and presentations to Costco, Total Wine & More, Fred Meyer, Whole Foods, Wegman’s, and others. New distribution, category management, and tap handle placements. Management: Manage sales employees on national level: all sales, forecasting, merchandising, human resources, reporting, inventory, and compliance, direct and oversee sales policies, objectives, and initiatives to ensure annual sales targets and profitability goals are achieved, distributor relationships with Columbia Distributing, CSA, Nightshift, and others. Brand management, people development, channel planning/development, create, execute and lead effective strategies, deliver product sales performance and strategic KPI’s reporting sales and market conditions. Marketing: Communicate and execute all local and national branded trade marketing activities, programs, product promotions, and in-field execution of programs, trade events, tasting events, and report all market related competitive activity. Hire, train, schedule, create materials, and create tasting and event policies for the newly created Brand Ambassador team. Operations: Financial accountability, annual goal development, distributor negotiations, operational efficiencies, distributor business reviews, and market pricing. Show less



CALLIOPE GOLF

• Retail
• 1 - 100 Employee

• Wholesale Sales Manager

  • Jun 2022 - Present

• Independent Sales Representative

  • Apr 2021 - May 2022



Fossil Group, Inc.

• United States
• Retail
• 700 & Above Employee

• Northeast Wholesale Market Manager

  • May 2018 - Jul 2020

  Responsible for all sales and marketing activities, $7M wholesale business. Sales: Key account management and sales, key account relationships, new product launches, new distribution, category management, market “blitzes,” account servicing “Road Warrior,” and merchandising. Management: Coach and develop staffers, wholesale partners, and third-party agencies, create and implement strategic training plans for relevant points of distribution that are reflective of consumer, market, and national priorities, stock management, implementation of market pricing, solution selling programs, inventory, category management, and compliance. Marketing: Communicate and execute all branded trade marketing activities, programs, brand innovation, product promotions, digital programs, and in-field programs, quality control, optimization of regional marketing execution, in-store POS, roadshows, events, and other programs, and identify opportunities outside traditional retail to grow brand awareness. • Increased Bloomingdales sales by +4% over plan, contributing an additional $221K. • Stabilized Macy’s business from -10% negative trend, to +1% over sales plan, contributing an additional $100k. Show less



Talking Rain Beverage Company®

• United States
• Food and Beverage Services
• 300 - 400 Employee

• Market Manager

  • Apr 2016 - Apr 2018

  Responsible for 500,000 cases of Sparkling Ice volume, $5M in gross sales, and managing a wholesaler in the Long Island, New York Metro Market. Sales: Key account management and sales, key account relationships (Walmart, Target, Stop & Shop, Food Service accounts, and others), new distribution, newspaper ads, display programs, category management, market “blitzes,” distributor “ride-withs,” “Road Warrior,” and merchandising. Operations: Financial accountability, P&L, annual goal development, distributor goals, financial planning, analytics, distributor monthly/quarterly/annual business reviews, pricing, profitability by individual customer strategies, analyze business and channel performance, distributor and key account management, monthly pricing and programming by brand, business reviews, hiring and training employees, and all communication with the executive team. • Achieved 100% of top priority goals. • Lead the company in market growth, adding over $1.5M in sales, in an established market, in two years. Show less



Cole Haan

• United States
• Retail
• 700 & Above Employee

• Senior Assistant Manager

  • Aug 2015 - Apr 2016

  Assist store manager with day to day operations, train and recruit staff, manage payroll and scheduling, and create local marketing initiatives to build business.Support store managements goals through key selling behaviors. Provide world class shopping experience by anticipating the needs and wants of our customers. Coach and mentor new and existing team members to inspire a world class team Maintain appearance of selling floor; restock and merchandise according to Cole Haan standards and directives. A leader in sales initiatives. ▪Top performing Sales Associate achieving $20k net sales in first 30 days. Achieving ADT $157, UPT 2.2, with an email capture percentage of 64% Show less



International AutoSource

• United States
• Consumer Services
• 1 - 100 Employee

• Business Development Manager-

  • Dec 2013 - Jun 2015

  Responsible for closing new business opportunities with leading international corporations in the US and Canada. Sales: Managed all sales efforts, expand and secure new business partners, prospecting, qualifying and following through on new customer leads, developing relationships and identifying new opportunities via phone and email contact, responding to inquiries received via the website, office, customer service, and manage appropriate communications. • Secured four new partner accounts within the first 90 days, and made my annual quotas. Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Distributor Manager

  • Sep 2011 - Nov 2013

  Promoted and responsible for the sales of 350k case equivalents of Diageo-Guinness USA volume, $4M in Gross Sales, and managing Boening Brothers, a distributor in Long Island, NY.• Top performing DM in the country delivering 3.1% vs. AOP contributing, Top Performing DM on Guinness Keg Growth delivering 1.9%, rewarded and gained recognition for Top Draught performance.

• Sales Specialist

  • Sep 2007 - Sep 2011

  Communicate and manage on and off premise business for New York City, assist in execution of distributor meetings for innovation launches and quarterly programming. Built, convey, and execute pro-grams locally with distributor for on and off premise key accounts, create alternative business plans to improve customer relationships. Conduct quarterly distributor personnel and account trainings on brand portfolio and fact-based selling. Identify target accounts for specific brands in order to increase rate of sale and visibility in the market. Coordinate with PR agencies as well as various media outlets in the NYC market to ensure product delivery and visibility. Responsible for coordinating Diageo Golden Bar awards at the Museum of Natural History and Palace Hotel pre and post awards ceremony events. ▪ Golden bar winner for Guinness draught FY08, Reward and recognition for top draught performance FY08 & 09 Show less



MKTG INC

• United States
• Market Research
• 1 - 100 Employee

• Northeast Smirnoff Ice Brand Ambassador

  • Mar 2007 - Aug 2007

  Communicate and educate execution strategies to both retailer and distributor for increased rate of sale on Smirnoff Ice portfolio for each market. Address and report account issues to local distributor manager to ensure continued success. Schedule and recap on and off premise events across region. Communicate and manage on and off premise business for New York City, assist in execution of dis-tributor meetings for innovation launches and quarterly programming. Built, convey, and execute pro-grams locally with distributor for on and off premise key accounts, create alternative business plans to improve customer relationships. Conduct quarterly distributor personnel and account trainings on brand portfolio and fact-based selling. Identify target accounts for specific brands in order to increase rate of sale and visibility in the market. Coordinate with PR agencies as well as various media outlets in the NYC market to ensure product delivery and visibility. Responsible for coordinating Diageo Golden Bar awards at the Museum of Natural History and Palace Hotel pre and post awards ceremony events. ▪+111% to goal on display execution for program ▪+115% to goal on distribution for program. Show less

• Assistant Event Manager

  • Feb 2004 - Mar 2006

  Coordinated and managed execution and scheduling of promotional events for Diageo, including the hiring and training of event staff. Managed off-site warehouse and coordinate POS delivery, event budgets, and maintained event management center. ▪Lead event coordinator on Guinness Believer ▪Assisted in execution of Johnny Walker Journey of Taste, executed 20 150-person events brand education events in New York City. Coordinated and managed execution and scheduling of promotional events for Diageo, including the hiring and training of event staff. Managed off-site warehouse and coordinate POS delivery, event budgets, and maintained event management center. ▪Lead event coordinator on Guinness Believer ▪Assisted in execution of Johnny Walker Journey of Taste, executed 20 150-person events brand education events in New York City.



Preston Marketing Concepts

• Advertising Services
• 1 - 100 Employee

• Event Manager

  • Sep 2001 - Feb 2004

  Managed on and off premise programming for Buffalo, Rochester and Syracuse. Responsible for the recruiting and training of promotional staff, including best practices for consumer engagement. Managed distribution of POS, maintain distributor relationships. Successful execution of approximately 2200 on premise and 1800 off premise events. Served as On-Premise Specialist for DGUSA during distributor change securing 50 new draught accounts. Managed on and off premise programming for Buffalo, Rochester and Syracuse. Responsible for the recruiting and training of promotional staff, including best practices for consumer engagement. Managed distribution of POS, maintain distributor relationships. Successful execution of approximately 2200 on premise and 1800 off premise events. Served as On-Premise Specialist for DGUSA during distributor change securing 50 new draught accounts.