Jennifer Martinez-Crawford

Regional Sales Manager at LALA U.S., Inc
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Contact Information
us****@****om
(386) 825-5501
Location
San Antonio, Texas, United States, US

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Experience

    • United States
    • Food & Beverages
    • 300 - 400 Employee
    • Regional Sales Manager
      • Aug 2023 - Present

    • United States
    • Retail
    • 700 & Above Employee
    • Business Account Manager
      • Mar 2021 - Aug 2023

    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Account Executive
      • Oct 2018 - Mar 2021

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Key Account Manager
      • Jan 2015 - Oct 2018

       Have grown HEB business at Vilore Foods by 14%; a 1 million dollar increase in business.  Direct a national broker and call on 8 different Category Mangers for HEB, generating over a million cases in sales and $11 million-dollar revenue.  Manage the #1 Hispanic Brands in 2 of the 8 categories I represent for Vilore Foods at HEB.  Handle new item pitches and hold responsibility for effective distribution and promotions via trade funds.  Have grown HEB business at Vilore Foods by 14%; a 1 million dollar increase in business.  Direct a national broker and call on 8 different Category Mangers for HEB, generating over a million cases in sales and $11 million-dollar revenue.  Manage the #1 Hispanic Brands in 2 of the 8 categories I represent for Vilore Foods at HEB.  Handle new item pitches and hold responsibility for effective distribution and promotions via trade funds.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Sales Coordinator
      • Jul 2013 - Dec 2014

       Supply Key Account management assistance for HEB and Convenience Store Programs.  Manage broker relationship and create test sets/planograms for various retail outlets.  Produced annual promotional planner and budget planner to execute promotional opportunities and ensure efficient spending.

    • Executive Administrative Assistant
      • Aug 2012 - Jun 2013

       Created and updated pricing for product catalog, as well as distributed promotional announcements and calendar.  Ran various reports on SAP to analyze sales data and identify selling opportunities.  Created and tracked Special Promotional Requests using internal system which allowed for proper reconciliation and submission of check/deduction requests.  Maintained and updated Customer Database and served as SharePoint manager for regional offices.  Scheduled all travel and… Show more  Created and updated pricing for product catalog, as well as distributed promotional announcements and calendar.  Ran various reports on SAP to analyze sales data and identify selling opportunities.  Created and tracked Special Promotional Requests using internal system which allowed for proper reconciliation and submission of check/deduction requests.  Maintained and updated Customer Database and served as SharePoint manager for regional offices.  Scheduled all travel and managed expenses for National Sales Director as well as various Division Managers.

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales and Marketing Coordinator
      • Jan 2008 - Jun 2012

       Top Sales Representative at Jostens with an average of 80% rate of up sells.  Designed annual "Class of" memorabilia including sales flyers and Charity Program Incentives  Presented sales pitch to groups resulting in an increase in sales of class rings by 17%  Maintain, produce and package all local web orders  Co-Managed annual audit on both inventory as well as accounting for 3 million dollar business.  Interview and train all new sales representatives on products and… Show more  Top Sales Representative at Jostens with an average of 80% rate of up sells.  Designed annual "Class of" memorabilia including sales flyers and Charity Program Incentives  Presented sales pitch to groups resulting in an increase in sales of class rings by 17%  Maintain, produce and package all local web orders  Co-Managed annual audit on both inventory as well as accounting for 3 million dollar business.  Interview and train all new sales representatives on products and up selling techniques.

    • Executive Assistant and Office Manager
      • Sep 2006 - Jan 2008

       Built and maintained Excel spreadsheets and Access databases to ensure communication of inventory and data processes between myself and the Business Office Manager  Researched and set travel arrangements for CEO and Business Office Manager  Scheduled employees in Yahoo and Outlook calendars to ensure efficient daily agenda and effective communication  Utilized special system Direct Order Entry to accurately manage over 12,000 incoming individual orders  Served as accounts… Show more  Built and maintained Excel spreadsheets and Access databases to ensure communication of inventory and data processes between myself and the Business Office Manager  Researched and set travel arrangements for CEO and Business Office Manager  Scheduled employees in Yahoo and Outlook calendars to ensure efficient daily agenda and effective communication  Utilized special system Direct Order Entry to accurately manage over 12,000 incoming individual orders  Served as accounts receivable handling payments, payment plans, reminders, and final notices to all customers  Processed and invoiced schools for additional requirements including last minute necessities for graduations  Managed inventory and return merchandise authorization for all graduation regalia and rings.  Promoted from Data Entry Analyst to assist in sales and marketing policies.

Education

  • The University of Texas at San Antonio
    Bachelor of Arts (B.A.), History
    2011 - 2014

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