Jennifer Martinez-Crawford
Regional Sales Manager at LALA U.S., Inc- Claim this Profile
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Bio
Experience
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LALA U.S., Inc
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United States
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Food & Beverages
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300 - 400 Employee
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Regional Sales Manager
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Aug 2023 - Present
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Acosta
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United States
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Retail
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700 & Above Employee
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Business Account Manager
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Mar 2021 - Aug 2023
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Alliance Sales & Marketing
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United States
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Manufacturing
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100 - 200 Employee
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Account Executive
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Oct 2018 - Mar 2021
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Vilore Foods Company Inc
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United States
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Manufacturing
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1 - 100 Employee
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Key Account Manager
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Jan 2015 - Oct 2018
Have grown HEB business at Vilore Foods by 14%; a 1 million dollar increase in business. Direct a national broker and call on 8 different Category Mangers for HEB, generating over a million cases in sales and $11 million-dollar revenue. Manage the #1 Hispanic Brands in 2 of the 8 categories I represent for Vilore Foods at HEB. Handle new item pitches and hold responsibility for effective distribution and promotions via trade funds. Have grown HEB business at Vilore Foods by 14%; a 1 million dollar increase in business. Direct a national broker and call on 8 different Category Mangers for HEB, generating over a million cases in sales and $11 million-dollar revenue. Manage the #1 Hispanic Brands in 2 of the 8 categories I represent for Vilore Foods at HEB. Handle new item pitches and hold responsibility for effective distribution and promotions via trade funds.
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Vilore Foods Co Inc
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United States
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Food and Beverage Services
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1 - 100 Employee
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Sales Coordinator
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Jul 2013 - Dec 2014
Supply Key Account management assistance for HEB and Convenience Store Programs. Manage broker relationship and create test sets/planograms for various retail outlets. Produced annual promotional planner and budget planner to execute promotional opportunities and ensure efficient spending.
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Executive Administrative Assistant
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Aug 2012 - Jun 2013
Created and updated pricing for product catalog, as well as distributed promotional announcements and calendar. Ran various reports on SAP to analyze sales data and identify selling opportunities. Created and tracked Special Promotional Requests using internal system which allowed for proper reconciliation and submission of check/deduction requests. Maintained and updated Customer Database and served as SharePoint manager for regional offices. Scheduled all travel and… Show more Created and updated pricing for product catalog, as well as distributed promotional announcements and calendar. Ran various reports on SAP to analyze sales data and identify selling opportunities. Created and tracked Special Promotional Requests using internal system which allowed for proper reconciliation and submission of check/deduction requests. Maintained and updated Customer Database and served as SharePoint manager for regional offices. Scheduled all travel and managed expenses for National Sales Director as well as various Division Managers.
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Jostens
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United States
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Manufacturing
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700 & Above Employee
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Sales and Marketing Coordinator
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Jan 2008 - Jun 2012
Top Sales Representative at Jostens with an average of 80% rate of up sells. Designed annual "Class of" memorabilia including sales flyers and Charity Program Incentives Presented sales pitch to groups resulting in an increase in sales of class rings by 17% Maintain, produce and package all local web orders Co-Managed annual audit on both inventory as well as accounting for 3 million dollar business. Interview and train all new sales representatives on products and… Show more Top Sales Representative at Jostens with an average of 80% rate of up sells. Designed annual "Class of" memorabilia including sales flyers and Charity Program Incentives Presented sales pitch to groups resulting in an increase in sales of class rings by 17% Maintain, produce and package all local web orders Co-Managed annual audit on both inventory as well as accounting for 3 million dollar business. Interview and train all new sales representatives on products and up selling techniques.
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Executive Assistant and Office Manager
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Sep 2006 - Jan 2008
Built and maintained Excel spreadsheets and Access databases to ensure communication of inventory and data processes between myself and the Business Office Manager Researched and set travel arrangements for CEO and Business Office Manager Scheduled employees in Yahoo and Outlook calendars to ensure efficient daily agenda and effective communication Utilized special system Direct Order Entry to accurately manage over 12,000 incoming individual orders Served as accounts… Show more Built and maintained Excel spreadsheets and Access databases to ensure communication of inventory and data processes between myself and the Business Office Manager Researched and set travel arrangements for CEO and Business Office Manager Scheduled employees in Yahoo and Outlook calendars to ensure efficient daily agenda and effective communication Utilized special system Direct Order Entry to accurately manage over 12,000 incoming individual orders Served as accounts receivable handling payments, payment plans, reminders, and final notices to all customers Processed and invoiced schools for additional requirements including last minute necessities for graduations Managed inventory and return merchandise authorization for all graduation regalia and rings. Promoted from Data Entry Analyst to assist in sales and marketing policies.
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Education
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The University of Texas at San Antonio
Bachelor of Arts (B.A.), History