Experience

Jacaranda Hub

• Australia
• Outsourcing and Offshoring Consulting
• 1 - 100 Employee

• Marketing Director

  • Mar 2023 - Present

  Reporting to the Directors, responsible for all aspects of marketing including brand, digital, retail, B2B and performance strategies - for a range of businesses to achieve set KPIs and metrics. Part of the senior leadership team, establish the positioning and service offering of Jacaranda, working with multiple cross functional teams to achieve growth objectives. Reporting to the Directors, responsible for all aspects of marketing including brand, digital, retail, B2B and performance strategies - for a range of businesses to achieve set KPIs and metrics. Part of the senior leadership team, establish the positioning and service offering of Jacaranda, working with multiple cross functional teams to achieve growth objectives.



James Hardie

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Senior Marketing Manager - Consumer & Specifier

  • Jul 2021 - Mar 2023

  I was provided a rare opportunity to build a consumer marketing team with the vision to extend James Hardie from a trade-focused brand to a consumer-driven brand that inspires homeowners to achieve their dream home. Reporting to the APAC Marketing Director, I was a member of the APAC Marketing leadership team responsible for the development of fully integrated marketing strategies and execution plan with the objective to make every homeowner & residential building designer in Australia connect with James Hardie through emotional storytelling for the moments that matter in life. A key part of this role was to manage 4 direct reports, coaching and developing them to build capability for further growth opportunities. Key achievements: - Finalists for commercial person of the year 2021 – for the second year in a row- Led the transformation of the James Hardie brand from trade focused to a consumer driven brand. Increased brand health metrics – spontaneous awareness by 25%, consideration by 10% and preference by 30%. – in the first 12 months. - Briefed, planned and executed the first consumer TVC, aired to a record audience of 12.5 million during the Australian Open 2022- Created a marketing funnel for consumer marketing and increased metrics at all stages. Eg 63% increase in website traffic, grew MQLs by 392% and increased conversion by 9%- On-boarded and managed a new agency village to execute against a consumer brand approach - Secured and negotiated supplier partnership with The Block, including increased penetration of Hardie exterior cladding products. Delivered the amplification to jey audiences including homeowners and builders via partnership with key customer and long-time sponsor of The Block Mitre 10- Commercialisation project team for new innovation Hardie™ Fine Texture Cladding and Hardie™ Oblique Show less

• Marketing Manager - Builders

  • Nov 2019 - Jul 2021

  Reporting to the Marketing Director I was responsible for driving key market development and growth initiatives with the Builder audience, across all identified focus builder segments. Leveraging the existing insights of the new home buyer audience we work collaboratively to co-create and develop consumer campaigns with key builder partners to influence and generate demand for Hardie™ fibre cement homes with a focus on metrics/ROI that drives long term sustainable growth for the organisation.Responsible for the overall strategy and development of fully integrated marketing plans and execution aligned to the focus residential segments alongside key stakeholders to deliver business growth results. A large part of the role was to collaborate with the wider marketing teams on execution plans across segments & products and implement initiatives that support commercialisation plans and product mix requirements.Key Achievements: - Re-positioned offering with Coral Homes to capitalise on insights around Hamptons, supported by joint marketing campaign which led to 1 in 4 Coral Homes being James Hardie Hamptons homes and an increase in market share for Coral Homes.- Secured three joint marketing campaigns with top tier volume builders - Coral Homes, Rawson Homes, and Simonds.- Re-signed Futureflip as builder segment Influencer at 50% lower cost whilst maintaining key deliverables. - Three Birds x Rawson x James Hardie dream home campaign drove brand awareness and integrated support from Rawson homes - the first supplier brand page on the the Rawson Homes website.- Test & Learn myHardies pilot with Hardware & General to drive registrations and lead management with builders. Increased registrations by 25% and lead conversion by 200%.- Introduced Co-Creation pilot with Coral Homes by leveraging modern experts and consumer insights to design full Hardie™ modern homes, together.- Emcee of the APAC Business Conference 2020- Commercial Person of the Year, Finalist 2020. Show less



Samsung Australia

• Australia
• Computers and Electronics Manufacturing
• 300 - 400 Employee

• Channel Marketing Manager, Telstra

  • Jul 2016 - Nov 2019

  Reporting to the Group Marketing Manager, lead the strategic planning and design of ‘best in class’ marketing initiatives across the Telstra account. Drive sell-out by leveraging data and insights to drive end-to-end marketing solutions across digital & social, brand, media and in retail.Responsible for gaining in-depth knowledge of the customer (Telstra) to understand their brand, strategy, customer insights, audience segmentation and product offerings. Leverage that knowledge to collaboratively work with Telstra to create a differentiated joint channel proposition that will ultimately achieve joint business objectives.A significant portion of this role is stakeholder management to ensure alignment (internally & externally) and support the overall strategy. Different partnership relationships include agencies, senior leadership team, partner relationships within Telstra, customer agency relationships. Working closely with the National Account Manager to deliver innovative campaigns and propositions aligned to agreed strategic pillars. Ensure all campaigns are driving an increase in sales and market share. Plan, set and deliver strong annual / quarterly and monthly budget plans including the management of a cooperative marketing funding program with the budget. Evaluate and review all activity to assess ROI; share and feed into future plans.Within this role I worked on the launch of the first 5G phone in Australia and led the internal project team to deliver an integrated, 360 degree program of activity. Key contributor to the strategy and formation of a joint business plan signed by Telstra and Samsung in 2018. This lead to the world's first free upgrade offer on S10+ device. Achieved deep collaboration with Telstra agencies for the first time ever. During my time in this role I was awarded the quarterly Mobile division Marketing Award for marketing innovation & a Spot Award for business excellence as nominated by Director of Sales. Show less

• Enterprise Mobility Marketing Manager

  • Jun 2015 - Jul 2016

  I was given the opportunity to create a role designed to expand Samsung’s presence within the business market in Australia. Reporting to the Marketing Director I was responsible for the brand strategy development and execution for the Samsung mobile business brand.Within this role I commissioned customer research & insights which informed the overall brand strategy including the development of the media and PR / communications plan to support the product portfolio into Australian businesses. Plan, set and deliver strong annual / quarterly and monthly budget plans including evaluation and review of all activity to assess ROI; share and feed into future plans.I was given the opportunity to mentor the Assistant Marketing Manager who supported the overall strategy and executed several marketing campaigns with the overall objective to drive awareness and preference of Samsung products within Australian businesses. Show less

• Partner Marketing Manager

  • Aug 2012 - Jun 2015

  Reporting to the Enterprise Director I was responsible for developing demand, loyalty and motivation from the Samsung enterprise business partner network. Within this role I was required to work closely with strategic business & alliance partners, internal partner managers and the corporate marketing team to support and accelerate all channel activities nationally. Develop, design, implement and measure integrated joint marketing programs at both the distributor and partner levels with the objective being to effectively engage partners to focus on Samsung product and solutions. I was given the opportunity to lead the Australian PRM (Partner Relationship Management) taskforce which included planning, implementation and launch of the global STEP (Samsung Team of Empowered Partners) partner program. I was required to champion local Enterprise Group requirements in the development phase as well as lead the local testing, training and communication for the roll out. This project required me to work across business divisions including the local Managing Director as well as work with the regional and global heads of divisions. Other responsibilities include; joint marketing programs, partner launch activities, partner event management, sales promotions, internal communications, commission customer satisfaction research and survey, partner communications, product marketing in partner channels, and the channel marketing budget. Show less



Lenovo

• China
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Specialist

  • Jan 2011 - Aug 2012

  Reporting to the Snr Marketing Manager I was responsible for the implementation of the Small-Medium Business (SMB), Consumer & Channel marketing strategies. Within this role I was required to work closely with and manage several agency & alliance partners to enable the delivery of demand generation marketing activity on time and within budget. This encompassed a vast array of integrated marketing campaigns including direct mailers, emails, telemarketing, print & digital advertising, micro sites, training portals, monthly e-newsletters, partner events, partner portal management, partner communications, point of sale & merchandise. A portion of this role required me to work closely with the channel partners and channel sales team to develop & execute channel marketing programs. I was also required to contribute to the strategic planning of quarterly and annual marketing plans which included providing analysis of all campaigns including measurable response rates, conversion rates and RIO. During this time I was awarded the annual Marketing Star award for the development of an online portal for channel partners to design and amend approved collateral for co-marketing. Show less



Gartner

• United States
• Information Services
• 700 & Above Employee

• Senior Marketing Coordinator

  • Dec 2006 - Dec 2010