Experience

New Hope Equine Assisted Therapy

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Development Director

  • Jun 2022 - Present

  Research, write, and submit foundation and corporate grant proposals/applications. Create and maintain grant and funder database - grant cycle calendar. Responsible for maintaining relationship with grant funders, overseeing pre & post award documents. Work with Board and Exec Team on strategic marketing and sponsorship plans for fundraising efforts to include annual major events. Identify donor prospects, cultivate new and existing relationships while prospecting new partnerships. Provide support for website revisions: content, style, functionality, and messaging. Assist with social media marketing, create & maintain editorial calendar, content and analytic reports. Work with Executive Director and Board of Directors on special projects as needed. Show less



Frisco ISD

• United States
• Primary and Secondary Education
• 700 & Above Employee

• Community Relations Specialist - Alumni & Grants

  • Apr 2020 - Present

  Responsible for the development, implementation and management of Frisco ISD advertising and sponsorship programs and local grant proposals. Set up advertising calendar and manage total project from proposal to ad publication; including all follow up processes. Work with clients to review ad content for publication. Write advertising content in conjunction with client to align messaging. Develop and maintain community, vendor partnerships, and client retention, while cultivating new sponsors/partners. Generate revenue for the school district by prospecting new business and retaining current client base. Prepare and initiate sales proposals for FISD digital advertising, athletic and district assets. Build and maintain prospect lists and corporate partnerships through sales calls, attending district events and community outreach. Acquired 14+ new accounts for 2021-22 school year and 8 new accounts for 2022-23 SY. Review district assets, identify new advertising inventory and establish market pricing. Work with cross-functional teams throughout the district. Update FISD Community Relations marketing collateral and website as needed. Prepare and submit all advertising contracts through legal process. Identify, research, write, and submit grant proposals for district programs and Frisco Education Foundation. Establish an annual grant funder calendar to include deadlines and restrictions. Manage the grant cycle from pre to post award, working with funders. Manage FISD Alumni Network -Engage with FISD alumni through networking, maintain database, create marketing materials, write content and publish alumni newsletter. Create editorial calendar, manage social media accounts, and analytics. Show less



Customer Centered Consulting Group, Inc. (CCCG)

• Plano, Texas

• Marketing Manager

  • Oct 2018 - Apr 2020

  Customer Centered Consulting Group, Inc, was founded in 1999, to provide services related to the customers experience. These services include: Culture & Team Building, Leadership Development, Salesforce Consulting, and the Culture of Service Training Program. Created online and offline demand generation campaigns targeting YoY revenue growth from new logo accounts Developed & executed content strategy for industry specific marketing campaigns including, thought leadership, collateral, training and events. Developed annual strategic marketing plan based on new corporate strategy as result of company spin off. Expanded company’s integrated MarTech program by researching and recommending innovative platforms that support corporate growth goals. Managed the company’s B-to-B social media program, creating editorial calendar, developing and posting content, analyzing user engagement such as impressions, CTR, and shares. Used CRM and account targeting tools for prospecting new business, applying key demographics to source contact data for nurture campaigns. Tools include Salesforce.com, ZoomInfo, and LinkedIn Sales Navigator. Supported Business Development (BD) by increasing prospective client database, including recruiting and hiring additional BD team members. Show less



Meeting Protocol Worldwide

• United States
• Hospitality
• 1 - 100 Employee

• Travel Director

  • Jul 2015 - Oct 2018

  Provided on-site client support at US resorts and hotels for high-level pharmaceutical meetings, acting as liaison between hotel staff, travel agency, transportation and various program subject matter experts. Managed all aspects of on-site meeting operations including, VIP rooms and accommodations, F & B, special events, airlines and private limousine services. Organized on-site office, preparing information packets, meeting materials/signage and training new staff. Attended pre-con meetings with hotel Executive team to ensure accuracy of meeting specs, VIP accommodations, and special events. Show less



Sabbatical

• Frisco, Texa

• Personal Sabbatical

  • Aug 2005 - Jun 2015

  Personal sabbatical to care for special needs child. During this time performed community service, including PTA service, school volunteer, leadership in the Stonebriar Community Church Women’s Program, Frisco, Texas and volunteer at Highland Park Presbyterian Church, Dallas, Texas. Personal sabbatical to care for special needs child. During this time performed community service, including PTA service, school volunteer, leadership in the Stonebriar Community Church Women’s Program, Frisco, Texas and volunteer at Highland Park Presbyterian Church, Dallas, Texas.



Southern Methodist University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Manager, Cox School of Business, Communications & Executive Education

  • Jan 2001 - Jul 2005

  Developed and executed annual marketing campaigns across all mediums including print, radio and OOH advertising, direct mail, email, collateral, and website marketing. End-to-end campaign management included agency and freelance oversight as well as securing executive buy in. Managed $1M budget and 50+ annual projects from concept to completion ensuring deliverables, timelines, and budgets were met. Included campaign planning, production schedules, media buying, campaign measurement, and ROI tracking. Expanded offering portfolio through market research and product development, helping Cox’s Exec Ed Division reach new audiences. Supported Communications Director with internal communications and PR materials. Managed target prospecting efforts utilizing persona identification, demographic analysis and list acquisition. Directed the work of dedicated and leveraged staff as well as a virtual team of marketing and creative resources. Responsible for recruiting, hiring, on-boarding, and managing marketing coordinator role. Show less



Omni Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Marketing Director, Loyalty Programs

  • Nov 1997 - Jul 1999

  Managed Omni’s Select Guest loyalty program, including program development, recruitment/retention, member redemption, client communications and issue resolution. Developed and executed loyalty acquisition marketing using direct mail and on-site promotional collateral, targeting 10-15% YoY guest conversion. Developed internal communications and training to communicate the value of the loyalty program, leveraging 8,000 brand ambassadors. Revamped member recruitment and reduced customer acquisition costs and marketing expenses by 36% over two years. Managed two direct reports and 40 virtual resources distributed through Omni hotel properties. Conducted competitive market research, monitored trends, and provided reports and presentations to the Executive team. Show less



Neiman Marcus Group

• United States
• Retail
• 700 & Above Employee

• Manager, Direct Marketing Acquisition, InCircle Loyalty Program

  • Sep 1992 - Oct 1997

  Managed all direct mail activity to recruit, convert and reacquire members for Neiman’s credit-based loyalty program. Developed and executed campaigns from concept to completion, including target prospecting, content and collateral creation, execution and campaign measurement. Drove campaign response by co-marketing exclusive offers with high-end vendors. Led extensive target prospecting work with list brokers, credit agencies and data analysts for target list selection and database management. Included persona identification, demographic analysis and list acquisition. Joined Neiman Marcus in 1992 as Assistant Buyer -Couture Division, achieved various promotions and career progressions leading to my direct marketing role. Completed the Neiman Marcus Executive Development Program and the NM Leadership & Management Programs. Show less