Jennifer Lynch
Director of Sales at Waymark- Claim this Profile
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Bio
Credentials
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Yoga Instructor Certification - Level I
YogaWorks, Inc.
Experience
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Waymark
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United States
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Software Development
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1 - 100 Employee
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Director of Sales
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Jul 2023 - Present
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Storyblocks
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United States
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Software Development
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100 - 200 Employee
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Senior Sales Manager
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Jan 2022 - Jun 2023
Function as a quota-carrying individual contributor and team lead by directly managing Account Executives and SDRs. Oversee the team's activity metrics, funnel strategy, and deal-specific support to ensure direct reports are meeting quota and the team is tracking to hit plan. Developed and executed sales strategy in support of Storyblocks' short-term financials and long-term growth goals.
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Senior Account Executive
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Dec 2020 - Dec 2021
As a Senior Account Executive, I led Storyblocks' Broadcast and Entertainment function to provide partners with video, audio, and image content and easy-to-use creative tools through Storyblocks' subscription model. Managed annual booking of $1M+ in high-volume sales funnels of $9,000 to $90,000 SaaS deals. Responsible for targeting mid-market and enterprise media accounts, sourcing new prospects, managing the sales pipeline, client communications, and negotiating contracts.
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Design Cuisine
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United States
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Events Services
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1 - 100 Employee
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Account Executive
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Jan 2016 - Sep 2020
As Account Executive I worked with clients at every touchpoint, managing project contracts, budget creation, customer selections, supply chain logistics and event operations. • Client Relations and Management: Managed a $3.5M portfolio of special events consisting of 275+ clients in the large non-profit, foundation, corporate and sporting industries.• Business Development: Grew my portfolio from $1.8M to $3.5M in four years by identifying new prospects, redesigning and instituting company-wide new proposal processes, leading competitive bids, negotiated exclusivity agreements and advancing current client relationships. • Budget Creation: Built comprehensive budgets designed to closely monitor budget-to-actuals on a per event basis. Responsible for managing spend to meet client budgets and company profitability margins. • Fiscal Performance: Consistently exceeded profit expectations through effective cost-volume profit analysis, negotiating interdepartmental cost reductions, and managing labor costs. • Event Operations: Created and managed logistics and operations for 1300+ events (averaging 325+ events per year) ranging from private parties for high-profile clients to fundraising galas for 1000+ guests to a US Open Series Tennis Tournament. • Team Management: Directly managed Junior Account Executive and Account Associate. Oversaw on-site operations staff and vendors varying from 10 – 200. Show less
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Junior Account Executive
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Jan 2015 - Dec 2015
Created and managed my own portfolio of 400K in special events by identifying new prospects in the social and corporate industries. Directly responsible for the client management, budget creation, fiscal performance and event execution. Worked with Senior Account Executive on a $2.8M portfolio. Assisted in client relations, proposal creation, contract execution and budget management. Led event execution overseeing project management, operations and logistics.
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Account Associate
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Jun 2013 - Dec 2015
Supported and learned from Senior Account Executive in effectively managing client portfolio. Assisted in client relations and proposal creation. Contributed to event execution by supporting project management, operations and logistics. Provided administrative functions for Senior Account Executive by maintaining client accounts, organizing project details and managing schedule and deadlines.
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Intern
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Jun 2012 - Jun 2013
Selected as intern for the 2013 Inaugural season. Contributed as onsite support for premier events surrounding the second inauguration of President Obama.Severed as onsite event support and administrative assistant for the entire Sales Team. Worked with all Account Executives gaining exposure to a wide variety of events including the Citi Open and other high-profile events.
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Education
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Miami University
Management Organization and Leadership, Business -
Miami University Farmer School of Business
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Miami University John E. Dolibois European Center (MUDEC) in Luxembourg