Experience

HSBC Innovation Banking

• United Kingdom
• Financial Services
• 200 - 300 Employee

• Senior Manager, Growth Marketing and Client Communication

  • Mar 2023 - Present

  London, England, United Kingdom New client acquisition, product marketing, sales enablement and client communication.



Silicon Valley Bank

• United States
• Banking
• 700 & Above Employee

• Senior Manager, Marketing Communications, UK and EMEA

  • Mar 2021 - Mar 2023

  London, England, United Kingdom



Opayo (Formerly Sage Pay)

• Acquisition Marketing, Demand Generation and Brand

  • May 2019 - Mar 2021

  London, United Kingdom Rebranded Sage Pay to Opayo and transformed B2B marketing team to deliver integrated brand and demand generation across all channels – including SEM, paid social, display, content syndication. SME digital acquisition focused on website, digital and social channels to generate demand and deliver lead flow with a focus on ROI. Deep understanding of Marcomms, brand, content marketing and marketing automation strategy to deliver right message to the right buyer at the right time. Implemented 3rd… Show more Rebranded Sage Pay to Opayo and transformed B2B marketing team to deliver integrated brand and demand generation across all channels – including SEM, paid social, display, content syndication. SME digital acquisition focused on website, digital and social channels to generate demand and deliver lead flow with a focus on ROI. Deep understanding of Marcomms, brand, content marketing and marketing automation strategy to deliver right message to the right buyer at the right time. Implemented 3rd marketing automation system Pardot. Managed Martech and MarOps for website, content, Pardot and WebDev. Built and managed large agency teams with collaboration, transparency and accountability in mind. Adopted agile principles to deliver projects at speed with demonstrable uplift in results. Budget management (lots of zeros) and team management. Strategic with a strong passion for efficient and effective delivery. Campaign delivery - Your Business. Your Baby. - Opayo Rebrand and launch - Open Up - Gift Local / Go Local - Rise of the Online Local Awards - Winner of UK Search Awards PPC Finance category - Shortlisted for DMA Awards Best B2B for Your Business. Your Baby. - Shortlisted for The Drum PPC Finance category Show less



Make It Cheaper

• United Kingdom
• Utilities
• 1 - 100 Employee

• Marketing Manager, Demand Generation and Content Marketing

  • Oct 2015 - Dec 2017

  London, United Kingdom Our mission is Putting Smiles on the Faces of British Businesses by saving them time and money. We’ve helped more than 250,000 businesses save over half a billion pounds through comparison shopping for the best energy, insurance and telco contracts – allowing them to invest these savings into the growth and happiness of their business and go From Savings to Something Amazing. Winner of B2B Marketing Award for Best Internal Audience… Show more Our mission is Putting Smiles on the Faces of British Businesses by saving them time and money. We’ve helped more than 250,000 businesses save over half a billion pounds through comparison shopping for the best energy, insurance and telco contracts – allowing them to invest these savings into the growth and happiness of their business and go From Savings to Something Amazing. Winner of B2B Marketing Award for Best Internal Audience Campaign https://www.b2bmarketing.net/en-gb/resources/b2b-case-studies/awards-case-study-make-it-cheaper-finds-fun-ways-increase-employee Show less



PayPal

• United States
• Software Development
• 700 & Above Employee

• Manager, SMB Marketing

  • Apr 2012 - Mar 2015

  London, United Kingdom Led and delivered multi-touch and multi-channel integrated digital marketing communications for key strategic initiatives, acquisition and life cycle objectives. Drove B2B demand generation efforts for PayPal UK, including setting up structures and processes to deliver a Single Prospect View and to accelerate conversion. Operated in a matrix organisation requiring strong stakeholder management and influencing skills. Hands on, when required.



LexisNexis UK

• United Kingdom
• Legal Services
• 400 - 500 Employee

• Marketing Manager

  • Oct 2011 - Apr 2012

  London, United Kingdom Led the proposition development and product marketing of LexisPSL, collateral development and sales support. Developed the Talking Law campaign, a BBC-style video updates. Objective: To get cut-through in a crowded market of written legal updates, whilst building brand awareness. Achievements: Improved conversion of inbound leads from 0.9% to 2%, increased product usage by 17%, and re-activated 12% of customers.



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• UK Content Manager

  • Aug 2009 - Jul 2011

  London, United Kingdom Responsible for all online content for eBay UK and Ireland, including content strategy, content management and copywriting. Experienced in writing succinct, benefits-driven web optimised copy that met brand tone of voice. Lead campaign writer for eBay’s strategic initiatives like Seller News, Seller Coaching and eBay Buyer Protection. Achievements: Improved seller’s perception of the product changes and of eBay. Sellers found eBay less complicated and patronising, and more helpful and… Show more Responsible for all online content for eBay UK and Ireland, including content strategy, content management and copywriting. Experienced in writing succinct, benefits-driven web optimised copy that met brand tone of voice. Lead campaign writer for eBay’s strategic initiatives like Seller News, Seller Coaching and eBay Buyer Protection. Achievements: Improved seller’s perception of the product changes and of eBay. Sellers found eBay less complicated and patronising, and more helpful and interesting. (Nearly a 100% improvement from 29% to 57%) Show less



Wolters Kluwer Australia

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Apr 2008 - Apr 2009

  Sydney, Australia Led marketing strategy to drive 11% growth in the print (non-subscription) products (worth over $15 million) in a declining market. Developed and maintained a “Gap-to-Close” dashboard to provide daily reporting and forecasting. Achievements: • Increased sales by 400% vs January average in a week long campaign. • Increased revenue in channels – Academic (12%), Telesales (12%) and web store (8%) through targeted campaigns using segmentation • Retained 10% of customers through a… Show more Led marketing strategy to drive 11% growth in the print (non-subscription) products (worth over $15 million) in a declining market. Developed and maintained a “Gap-to-Close” dashboard to provide daily reporting and forecasting. Achievements: • Increased sales by 400% vs January average in a week long campaign. • Increased revenue in channels – Academic (12%), Telesales (12%) and web store (8%) through targeted campaigns using segmentation • Retained 10% of customers through a retention winback campaign • Saved 20% of creative budget by pre-planning collateral against the editorial calendar Show less



McGraw-Hill

• United States
• Education Administration Programs
• 700 & Above Employee

• Marketing Manager, ANZ

  • Jan 2004 - Apr 2008

  Sydney, Australia


Thomson Reuters
• Canada
• Software Development
• 700 & Above Employee
• Legal Editor

  • Jan 2002 - Dec 2003