Experience

Alien Logistics Sdn Bhd

• Malaysia
• Truck Transportation
• 1 - 100 Employee

• Marketing Director

  • Jul 2012 - Present

  To partner with Senior Management in Alien Logistics to create a strong brand for the company, driving investor confidence, customer ambassadorship and supplier loyalty. The objective of the company is to create a community of trading SMEs around the world to leverage on Alien's strengths within the freight industry to enjoy the service levels, pricing structures & incentives afforded to larger institutions. To partner with Senior Management in Alien Logistics to create a strong brand for the company, driving investor confidence, customer ambassadorship and supplier loyalty. The objective of the company is to create a community of trading SMEs around the world to leverage on Alien's strengths within the freight industry to enjoy the service levels, pricing structures & incentives afforded to larger institutions.



Kuala Lumpur & Selangor Chinese Chambers of Commerce & Industry

• Malaysia
• Civic and Social Organizations
• 1 - 100 Employee

• Team Lead - Communications Sub-Committe

  • Jun 2012 - 2019

  The Digital Economy Committee of the Kuala Lumpur & Selangor Chinese Chamber of Commerce & Industry (KLSCCCI) was set up to champion the digitalisation of businesses in our chapter. This is done via 1. Seminars & Workshops 2. Networking sessions 3. Social media 4. Joint events & collaboration with other like-minded bodies Through the platform, members are updated on digital news & trends that are relevant to Malaysian businesses; funds available for adopting digital technology; meeting others who may help in the journey to digital commerce success. The communications sub-committee works in the background with the secretariat to lead the messaging & outreach of the works outlined by the Digital Economy Committee via effective & meaningful communications.



DiGi Telecommunications

• Malaysia
• Telecommunications
• 700 & Above Employee

• Senior Manager

  • Jul 2011 - Jun 2012

  - Product Marketing & Management representative for Telenor Group’s Business segment efforts in Digi Telecommunications. - Regional liaison for best practices for Business products & branding amongst Telenor subsidiaries in Malaysia, Thailand, India, Bangladesh & Pakistan. - Responsible for Profit & Loss, branding and product marketing & management of the Digi Business market segment. Scope includes: Identification of new products & markets, branding & go-to-market planning, product profitability & competitiveness, sales support and external partnership identification & management; and Business product liaison between Telenor Group (Fornebu, Norway) and its Asian subsidiaries.



Corporate Development Asia, Telenor

• Senior Business Consultant

  • Jan 2011 - Jun 2011

  Internal consultant to Telenor Group of companies in Asia; field of consulting is on mobile financial solutions including international remittances and mobile payments Internal consultant to Telenor Group of companies in Asia; field of consulting is on mobile financial solutions including international remittances and mobile payments



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Unit Head, Marketing, Commercial Banking

  • Aug 2007 - Apr 2011

  Overall brand management of HSBC's Commercial Banking; team reporting to me manage customer acquisition; portfolio growth & customer segmentation; customer loyalty. Activities involve branding, media communications, database mining for customer segmentation & portfolio analysis and direct marketing; marketing communications channels involving newsprint, tv, radio, web, print & e-direct mails, interactive SMS, on-ground roadshows Overall brand management of HSBC's Commercial Banking; team reporting to me manage customer acquisition; portfolio growth & customer segmentation; customer loyalty. Activities involve branding, media communications, database mining for customer segmentation & portfolio analysis and direct marketing; marketing communications channels involving newsprint, tv, radio, web, print & e-direct mails, interactive SMS, on-ground roadshows



Maxis Communications

• Malaysia
• Telecommunications

• Asst. Marketing Manager

  • Apr 1997 - Jul 2004

  Marketing & business development support for Sales teams; Responsible for public education & awareness of wireless broadband applications, technology & devices available; marketing communications channels used included web, mobile, ambient & on-ground roadshows Marketing & business development support for Sales teams; Responsible for public education & awareness of wireless broadband applications, technology & devices available; marketing communications channels used included web, mobile, ambient & on-ground roadshows