Marketing Manager

• Jun 2023 - Present

Marketing and Communications Manager

• Jun 2022 - Feb 2023

Digital Marketing – Developing and implementing digital marketing strategies, including social media advertising, email marketing, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), and display advertising.Data Analytics – Measuring and reporting on key performance metrics, including website traffic (Google Analytics), audience engagement, open rate, advertising results (Google Ad Manager, Facebook Ad Manager), and return on ad spend (ROAS).Market Research – Lead market research projects to collect customer data to determine outcome-based KPIs, including behavioural insights, focus groups, website usability studies, and surveys (Survey Monkey).Content Strategy – Develops and manages the annual content calendar and works with the marketing team and contractors to produce content. Researches and stays up to date on the latest developments in search engine optimization, content trends and consumer behaviour.Project Management – Responsible for planning and overseeing projects (Monday.com, Excel), including website UI/UX, CRM implementation, app development, and events (300+ person conference), to ensure they are completed on time and within budget. Business Development – Identifies opportunities to diversify revenue streams for the organisation (e.g. grants, product sales, sponsorship) and develop strategies and plans to generate more funds. Brand Management – Develop the brand standard and strategy to drive brand awareness and ensure consistency across all communications channels. People Management – Recruit, train, and mentor team members, vendors, and contractors to optimise workplace productivity and promote professional growth. Leadership – As a member of the Actsafe management team, assist in making decisions that impact the organisation and lead the marketing team through organisational change. Budget Management – Plan, administer, and control budgets for projects, campaigns, sponsorship, and events. Show less

Marketing and Communications Supervisor

• Jul 2021 - May 2022

Marketing Strategy – Work alongside the CEO and marketing team members to shape and develop annual marketing plans and strategies, and set KPIs.Digital Marketing – Manage the execution of digital marketing strategies, including email marketing (Mailchimp), SEO, SEM, PPC, and social media posts and advertising.Data Analytics - Measure the effectiveness of marketing and ad campaigns using analytics tools (Google Analytics, Facebook Ad Manager) to guide strategies and create customer personas.Brand Management – Ensure a consistent brand voice and image across all communication channels, including events, promotional materials, company websites (WordPress, Squarespace) and social media platforms to drive brand awareness.Public Relations – Responsible for managing the image and reputation of the organization. Manage media inquiries and interview requests and create content for press releases.Annual Report – Prepares the annual report to distribute to stakeholders highlighting the organisation’s key achievements.Partnership Strategy – Develop the partnership strategy to build and maintain relationships with key industry partners.Stakeholder Relations – Network with members, partners, supporters, and other industry organizations to establish relationships and drive brand awareness.Event Management – Responsible for organising and executing events, including the Actsafe Entertainment Safety Conference and Awards Gala (300+ person event).People Management – Supervise and coach team members to achieve KPIs and develop their skills. Show less

Marketing and Communications Specialist

• Aug 2020 - Jun 2021

Communications – Lead the creation and distribution of all marketing materials as required including, email marketing campaigns, brochures, leaflets, and posters.Digital Marketing – Create and publish content through Actsafe’s digital marketing vehicles including social media (Later, Hootsuite), learning management system (LMS), Mailchimp, and website to push messaging.Website – Manage and update the organisation’s websites (WordPress, Squarespace) with relevant content to increase audience engagement and generate clicks and sales. Data Analytics – Measure the effectiveness of marketing and ad campaigns using analytics tools (Google Analytics, Facebook Ad Manager) to guide strategies and create customer personas.Graphic Design – Design graphics for social media, website banners, newsletters, and advertising (InDesign, Photoshop, Canva) that align with the messaging and brand guidelines.Marketing Strategy – Work alongside the CEO and marketing team members to develop marketing plans and strategies.Events – Lead the planning, organizing, and execution of organizational events such as conferences and outreach initiatives. Show less

Marketing and Communications Coordinator

• Oct 2018 - Aug 2020

- Created content for both print and web including the company website, brochures, and newsletter.- Planned and implemented a cohesive communications and social media strategy, and managed all social media interactions. - Ensured that all promotional and marketing materials met the brand identity strategy.- Represented the company as an ambassador at outreach and stakeholder events.Key achievements:- Redesigned the email marketing strategy to include 24-page newsletters, which received a 93% positive subscriber response rate. - Increased the number of followers on our social media platforms by over 200% in the first year through targeted posts, cross-promoted content, and advertising. Show less

Administrative Assistant

• Jun 2018 - Sep 2018

• Perform clerical functions such as typing, filing, scanning, photocopying, courier and printing. • Travel coordination including booking flights, hotels and car rentals. • Prepare or assist with the preparation of contract documents, letters, meeting minutes, spreadsheets, specifications or report formatting to company standards as assigned. • Support senior management and multiple teams as needed. • Electronic calendar management including scheduling meetings, boardroom bookings, arranging catering and making dinner reservations as appropriate. • Assist with preparation of expense accounts and timecard administration. • File management, including creation of new files, filing and coordinate with Records Management the offsite long term storage of project records. • Assist with entering proposal pursuit and project information into the companywide database. • Add and update resumes and project profiles in the company wide database. • Assist with interview materials and PowerPoint presentations, proposal assembly, internet research. • Prepare and submit cheque requests and equipment requisition forms. • Support the office safety and environmental programs with various reporting requirements. • Assist with project staff resourcing which includes data entry and generating reports. • Assist with special event planning, including social committee activities, staff meetings. Show less

Legal Administrative Assistant

• Apr 2018 - May 2018

• Aided in the legal aspects surrounding the separation of Netgear’s leading product into its own company. • Created Separation Addendums to be sent to all distributors who will be affected by this change of business. • Reconciled company files to ensure that both the soft copy and hard copy versions of contracts and all other relevant documents were correct and organised. • Produced spreadsheets and tables to highlight the breakdown of various companies’ entities to ensure correct information was included in the creation of contracts and separation addendums. • Carried out administration duties such as filing, printing, and scanning. Show less

Data Analyst

• Feb 2018 - Apr 2018

• Worked with a client, a leading technology company, to improve the accuracy of their voice recognition software. • Focused on analysing data returned to users and provided feedback on applications. • Demonstrated a strong attention to detail while working in a high pressure environment to meet daily targets. • Carried out speech and dictation analysis to improve the precision of the results for the end user. • Worked with a client, a leading technology company, to improve the accuracy of their voice recognition software. • Focused on analysing data returned to users and provided feedback on applications. • Demonstrated a strong attention to detail while working in a high pressure environment to meet daily targets. • Carried out speech and dictation analysis to improve the precision of the results for the end user.

Team Lead

• Jun 2011 - Oct 2017

• Responsible for ordering stock, coordinating logistics activities with suppliers, and tracking stock, invoices and sales into the POS system. • Coordinated the diversification of store activities into a wider selection of good and services, i.e. planned and executed the party supplies section. • Calculating the correct price for each product to ensure an acceptable margin and sales targets are achieved. • Accountable for merchandising in-store, dealing with customer queries and complaints, and responsible for cashier balancing in accordance with store policies. • Carried out Human Resource duties such as: creating the roster, dealing with staff grievances. Show less

Intern in Communications

• Mar 2015 - Aug 2015

• Assist with general day to day communications both internal and external. • Distribute relevant media coverage in pdf form to senior management daily. • Organise conference calls, presentations and meetings for each of the sites. • Prepare and review content for the internal newsletter. • Attend communications meetings and conference calls. • Prepare regular reports to the Director of Communications on how communications both internally and externally are received. • Converse regularly with communications representatives in each of the sites to attend to their queries. • Attend events as a communications representative. Show less