Experience

cdmp

• United States
• Advertising Services
• 1 - 100 Employee

• SVP, Account Planner - Brand Strategy

  • Oct 2022 - Present



Communication Partners Group LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President, Innovation & Strategy

  • Jan 2020 - Oct 2022

  Leading the DCS team, serve as Executive Producer and driving creative voice for all deliverables, touching almost 100% of agency's business deliverables. As a full-service digital agency, we drive all stages of development, from ideation to launch of all digital and creative assets, including 2D/3D medical animation, video production, exhibit/set design, web/mobile applications, and omnichannel digital media planning and analysisDrive agency’s innovation transformation by embedding empathy, persona development, design thinking and storytelling as a fundamental part of our company’s overall strategy and creative process, developing new revenue workstreams, while allowing us to quickly identify changing needs to pivot as necessaryLead partnership and development process to expand CPG portfolio of capabilities, expertise and deliverables, gathering external insights and industry trends to identify potential opportunitiesCollaborate with Executive Leadership in development and successful execution of strategic brand plans Constantly elevating creative brief process to inspire great work – pushing extended team to dig deeper to identify where client goals and end-user (patient/HCP/customer) needs align, driving overall program successExpert presenter, articulating creative vision and strategy for all new business development and presentations

• Senior Vice President, Digital Creative Services

  • Jan 2011 - Dec 2019

  Created an adaptive approach to management while building Digital Creative Services department from the ground up. Personally identified and recruited multi-faceted team of discovery-minded creative and strategic designers and experience managers to unlock hidden talent, bring fresh ideas and novel perspectives both from within the healthcare industry and from other innovative marketsDrove strategic direction and planning for all campaigns and platforms from ideation through inception, development, prototyping and launch, ensuring delivery excellence and upholding the integrity of our defined design methods and best practices to align with client goals and brand standardsCollaborated on the development of prelaunch and launch campaigns for commercial and/or medical affairs for over 12 products and 3 franchises, including bone health, cardiovascular, hematology/oncology, biosimilars, GI, women's health, inflammation/rheumatology, and COVID19

• Vice President, Client Services/Grant Development

  • Jan 2002 - Dec 2010

  Grew client's pain franchise business from $200k to over $16M annually, by designing and implementing multiple award-winning legacy multichannel campaigns lasting over 5 yearsPartnered in prelaunch and launch campaigns for over 15 product launches, as well as across all other phases of lifecycleEstablished and maintained relationships with KOLs, professional associations, and advocacy groups, creating a network of expert advisors for CPG to access for feedback on strategy and content development Partnered with Medical Director in building roadmap and strategic plan for client's biosurgery franchise of 6 surgical products over 8 yearsPerformed needs assessment and gap analysis studies, writing and submitting grant requests



Health Learning Systems, A CommonHealth Company

• Sr Vice President, Professional Relations

  • Aug 2000 - Dec 2001

  Client Services and New Business Development for multiple allergy, migraine and respiratory analgesia brands Client Services and New Business Development for multiple allergy, migraine and respiratory analgesia brands



ProCom International, A CommonHealth Company

• Vice President, Operations

  • Jun 1999 - Aug 2000

  Served as head of Operations under President for then med-com division of WPP’s Thomas Ferguson Advertising Agency, now Ogilvy HealthcareCoordinated all HR recruitment and management, staffing plans, budgeting for all proposal development for existing and new business, forecasting, overhead and facilities management Served as head of Operations under President for then med-com division of WPP’s Thomas Ferguson Advertising Agency, now Ogilvy HealthcareCoordinated all HR recruitment and management, staffing plans, budgeting for all proposal development for existing and new business, forecasting, overhead and facilities management



ProWest, A Division of Cline, Davis and Mann

• Vice President, Director

  • Jun 1998 - Jun 1999



ProWorx, a division of Cline, Davis and Mann

• Vice President, Account Group Supervisor

  • Sep 1995 - Mar 1999



Inter-Continental Hotels Corporation

• Manager, Travel Trade Marketing

  • Feb 1994 - Sep 1995



JWT Healthcare

• Project Manager

  • 1992 - 1994