Experience

Borders

• Retail
• 700 & Above Employee

• Marketing Analyst II

  • Nov 2010 - Present

  Coordinate the total e-mail campaign process including implementation, communication, testing and analysis, and reporting of all campaigns. Act as a day-to-day point of contact for e-mail campaign execution with agency and internal groups. Provide reporting of Borders e-mail campaign information, content and results to appropriate senior management. Maintain historical campaign information. Evaluate proposals for new direct marketing opportunities and prepare recommendations. Initiate and implement projects as needed. Show less



Valassis Marketing Solutions

• United States
• Advertising Services
• 700 & Above Employee

• Targeting Analyst

  • 2011 - 2011



ProAssurance

• United States
• Insurance
• 500 - 600 Employee

• Marketing Associate

  • Mar 2007 - Nov 2010

  Assist the Advertising Coordinator in managing the ad/publications account database, tracking accounts payable reports to maintain current obligations of clients and maintaining client contract(s) and files. Aid in researching media placements, planning and tracking of advertising space, client contact and general information on prospective advertisers. Present advertising strategies to senior management utilizing social networking sites (Twitter and FaceBook) as the platform for merging integrated marketing communications targeted to customers nationwide. Provide outstanding customer service by promptly managing client inquiries and concerns via phone and e-mail for the fifth largest writer of professional liability insurance in the U.S. Show less



Innovation and Entrepreneurship

• Corporate Marketing Consultant

  • Apr 2009 - Sep 2009

  Collaborated with business partners and corporate executives to increase customer satisfaction ratings through development of a balanced scorecard and strategy map which focused on and set coherent and transparent performance metrics to track progress of strategic customer satisfaction objectives. Facilitated strategic market planning sessions in cooperation with corporate executives, sales and marketing managers, product line managers, manufacturing director's, and other key management staff to encourage new ideas and methods for consideration in all work activities to increase customer satisfaction, customer retention ratings, efficiency, and productivity. Compiled historical data, forecasts, and projections for a comprehensive competitive market intelligence study and evaluated competitive market trends for market positioning and revenue growth opportunities. Spearheaded the creation and development of an innovative corporate brand of doughnut and designed the recommended implementation strategy needed for market launch. Show less



Red Hacker Basketball Tournament

• Regional Director

  • Jan 2006 - Dec 2007

  Spearheaded a fully integrated customer service function to negotiate and manage contracts with PepsiCo., Power 96.5 WQHH, Mountain Dew Co., 7/Eleven, local and national advertisers, and other key businesses for over $2,500 in corporate sponsorships; generated repeat business through successful client follow-up. Integrated print, broadcast and internet technologies to generate high-impact, multi-media marketing promotions to create a 325% increase in player, spectator and tournament attendance in less than one year. Managed a four-person administration team responsible for sales and tournament development from concept, through design, to final market launch of The Red Hacker Basketball Tournament. Show less