Experience

Fishnet Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Content Strategy

  • May 2021 - Present

  Portsmouth, New Hampshire, United States I am focused on driving our clients' businesses forward and leveraging digital to make it happen. There are so many ways to amplify your message and get in front of the right people, and I've been thrilled to direct content strategies that really move the numbers! I collaborate with our Creative Director and UX/UI design teams to craft digital brand experiences that are built for our your target audiences and the specific buyer journeys they're on. I love researching the many very different… Show more I am focused on driving our clients' businesses forward and leveraging digital to make it happen. There are so many ways to amplify your message and get in front of the right people, and I've been thrilled to direct content strategies that really move the numbers! I collaborate with our Creative Director and UX/UI design teams to craft digital brand experiences that are built for our your target audiences and the specific buyer journeys they're on. I love researching the many very different industries our (B2B, B2C, & D2C) clients are in and learning everything I can about how to effectively target and message their customers. SEMrush is a tool of choice for critical SEO research and tracking everything from site performance to content generation. I'm directing on-page and off-page content strategy for business growth and brand evangelism and creating a lot of diverse content including web copy, blog posts, and sales assets. I make sure all of it is purposeful and intuitively mapped to the overall buyer journey, so everything I'm producing is helping elevate the customer's experience with your brand message in tandem with our creative and design teams' visual identity focus. I love what I do and our clients are simply the best. This role is the perfect combination of content production, digital content strategy, market research, and performance optimization. If you're looking to enhance your brand's impact through strategic content production and management, you can work directly with me through a relationship with Fishnet!

• Content Strategist

  • Apr 2016 - May 2021

  Portsmouth, NH In my current role as Content Strategist at Fishnet Media, I am involved with all aspects of content production for our clients, including content and strategy for websites, email marketing, sales enablement, blogs and content-sharing platforms and social media. I help drive the content strategy behind each asset to ensure we are speaking to the right audience, staying on-brand, mapping back to client marketing plans and goals, and making our clients look good.



MicroArts Creative Agency

• Account Manager

  • Jun 2015 - Mar 2016

  Greenland, NH After serving in a content specialist role at MicroArts for nearly 2 years, my integral knowledge of the ins and outs of the agency's largest client paved the way for me to take on an account management role, while continuing to produce content and strategy for the brand. I managed client needs on a day-to-day basis, working with team members to execute projects and ensure all client expectations were met and exceeded. I facilitated each project from start to finish - including content… Show more After serving in a content specialist role at MicroArts for nearly 2 years, my integral knowledge of the ins and outs of the agency's largest client paved the way for me to take on an account management role, while continuing to produce content and strategy for the brand. I managed client needs on a day-to-day basis, working with team members to execute projects and ensure all client expectations were met and exceeded. I facilitated each project from start to finish - including content writing, design feedback and any printing or production needs - and handled client communications and stayed on top of budget hours. In January 2016, I launched a large brand and sales initiative - and corresponding website - at our client's annual sales meeting. I had managed this project from the ground up, writing all content for the site and associated deliverables, communicating with brand executives and working with multiple team members to produce all needed aspects of the site and overall effort in time for the launch. I also managed the social media strategy for our largest client, producing content, running campaigns, maintaining posts and interacting with our audience on Facebook, Twitter and Instagram. I've coordinated several brand events, and attended to execute and act as a brand ambassador. I managed all planning and assets for an outdoor pet festival in September 2015, and engaged with fans throughout the day to increase brand awareness and incentivize trial. I also helped coordinate an event at South Station in Boston in January 2015 that offered a memorable and experiential brand presence to busy morning commuters and had great stopping power.

• Content Specialist

  • Nov 2013 - Mar 2016

  Greenland, NH As a content specialist at MicroArts Creative Agency, I focused on our brands' unique differentiators to create content that would make consumers sit up and pay attention. My goal was to help propel our clients' brands forward and reach their target audience in a real and effective way, driving ROI and building brand awareness and trust. I researched audience personas, tracked content performance to guide our strategy, and took advantage of social media to build communities around our brands… Show more As a content specialist at MicroArts Creative Agency, I focused on our brands' unique differentiators to create content that would make consumers sit up and pay attention. My goal was to help propel our clients' brands forward and reach their target audience in a real and effective way, driving ROI and building brand awareness and trust. I researched audience personas, tracked content performance to guide our strategy, and took advantage of social media to build communities around our brands. My work in this area was the foundation for my interest in how to utilize today's diverse digital space to really create a unique brand experience, while continuing to take advantage of traditional media. I helped develop and execute content strategy for several newly-launched brands, helping drive engagement at all consumer touch-points. I wrote blogs, case studies, website content, brochures, sales flyers, print and digital ads, and a multitude of other marketing materials, as well as created and managed editorial calendars for content and social media posts. I was able to truly hone my journalism background and build my expertise around creating a headline, CTA and content strategy that will make the biggest impact where it counts - with the consumer.



New Hampshire Retirement Security Coalition

• Director

  • Feb 2013 - Nov 2013

  Concord, NH Led weekly meetings of the 12-member Coalition, organized events for member activism and stayed on top of state and national pension trends to help guide our work. I held conference calls and worked with outside pension experts to assist in the planning of Coalition initiatives, and made presentations to the Coalition to organize and help execute those plans. I also wrote and sent press releases and helped the Coalition provide accessible and understandable information to their members.



Seacoast, NH publications

• Freelance Writer

  • Jan 2013 - Nov 2013

  Seacoast, NH towns Wrote feature and spot news stories on deadline. Developed story ideas based on community events and public sentiment.



TheLobbyNH.com

• Editor

  • Oct 2011 - Dec 2012

  Manchester, NH Daily live updating of the subscription-only Lobby site and interactive posting on social media to bring insider political and business news to our subscribers as it was happening. I edited and posted stories from a small team of reporters and produced my own content as well. I also tracked clicks and hits on site posts to better brand our content and build a bigger audience.



Foster's Daily Democrat

• Newspaper Publishing
• 1 - 100 Employee

• Editor and General Assignment Reporter

  • Jun 2010 - Oct 2011

  Dover, NH Political writer and feature story reporter for the daily paper, and night editor for the Monday edition. Did copy editing, page design, and managed breaking news with on-duty reporters. Interviewed candidates running in the 2012 Presidential and state general election, and was first to report the candidacy of gubernatorial hopeful Ovide Lamontagne.

• Reporter

  • Oct 2006 - Jun 2010

  Dover, NH Reported and wrote stories on community events, municipal government, and education for the city of Somersworth, NH and the outlying communities of Rollinsford, NH and Berwick, ME. Wrote feature stories on myriad topics, which I sought out independently. Developed a wide range of local and statewide contacts and frequently met with political candidates – I did live coverage in Manchester, NH of Hilary Clinton's unexpected win of the 2008 Presidential Primary and participated in Editorial Board… Show more Reported and wrote stories on community events, municipal government, and education for the city of Somersworth, NH and the outlying communities of Rollinsford, NH and Berwick, ME. Wrote feature stories on myriad topics, which I sought out independently. Developed a wide range of local and statewide contacts and frequently met with political candidates – I did live coverage in Manchester, NH of Hilary Clinton's unexpected win of the 2008 Presidential Primary and participated in Editorial Board meetings with Clinton, Joe Biden and other candidates during the run-up to the Primary.