Jennifer Joyner

Senior Public Relations Account Executive at MHP/Team SI
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Fayetteville, AR Area

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5.0

/5.0
/ Based on 2 ratings
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Paul Gatling

I’ve worked in newsrooms for almost 20 years and Jennifer is one of the most memorable colleagues I’ve had. I hired her as a reporter and assistant editor at the Northwest Arkansas Business Journal and we worked together for several years. She excelled in the important elements of her job, like copyediting, but she also didn’t shy away from challenging writing assignments: and told the story effortlessly. Her willingness to learn and take on new responsibilities is something to be desired in any professional. Jennifer would be a wonderful asset to any company!

LinkedIn User

I worked with Jennifer for two years at the Northwest Arkansas Business Journal, and she often found stories to write that were interesting and unique. I think this ability allowed her to become a great storyteller as she could frequently tell stories that no one else had written. She takes the time to plan for and develop each story through research and communication with sources. At the same time, her stories are clear and concise. Some of her other skills include her curiosity and genuine interest in finding out the details in order to improve her stories. She cares about her work and those with whom she works. And she is helpful. She helped me when I was starting at the Business Journal and could answer just about any question I had and took the time to do so when she didn't have to, even when she no longer worked there. She is organized. A lot of the work to be a successful journalist relates to good organizational skills. Being organized is extremely important when you have to tight deadlines to meet. Finally, she is friendly, engaging and understanding. She is good at starting conversations with others and is careful to listen intently without simply listening to respond but to understand. I enjoyed working with her and looked forward to reading her stories each day.

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Credentials

  • Google Analytics Individual Qualification
    Google
    Jun, 2022
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Public Relations Account Executive
      • Apr 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Account Executive
      • Mar 2021 - Mar 2022

      Managed key client relationships for the firm, overseeing the development and delivery of all agency services—including but not limited to strategic planning, public relations, market research, advertising campaign development and placement, internal branding efforts, and marketing/sales automation campaigns. Brought in and orchestrated all necessary resources, whether internal or external, to deliver Thoma’s services and results. Responsible for seeing that deadlines, quality of service expectations are met on all assigned accounts and projects. Developed and executed public relations plans for clients, including pitching to local and national media and creating content for a broad range of platforms. Show less

    • United States
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Director of Programming
      • Nov 2019 - Mar 2021

      Executed programming strategy as outlined by DSA board, aiming to craft enriching experiences and engage the community to promote a vibrant downtown. Tasked with assuring the success of events, handling all aspects of planning and execution with support from board events committee and executive director. Responsible for event content, schedules, staging, and layout; recruitment and coordination of volunteers; and finding, vetting, booking, and coordinating all entertainment and vendors and handling all pertinent communication. Initiated and maintained positive relationships with a broad range of organizations and event partners. Drafted and distributed clear, consistent communication, both internally for the DSA staff and board, and externally for event partners, outside event organizers, downtown merchants and organizations, event ticket-holders, and the general public on all-things related to events in downtown, creating maps and visual information when possible to clearly convey details. Oversaw branding strategy and promotion of events. Collaborated with senior leadership to develop annual program calendar proposals, requiring analysis of previous events in the realms of financial success, community-building impact, and cultural and/or social value. Assessed, documented, and reported to leadership event turnout and audience & stakeholder reaction to events. Helped create new event ideas through brainstorming and research.Assumed profit & loss responsibility for events. Created and adhered to a budget for each individual event. Managed ticket and merchandise sales, using POS and e-commerce software and setting prices with approval of leadership. Handled all aspects of sales tax, alcohol permitting, road closures, and other compliance issues. Managed ​public events application process & calendar for downtown venues, overseeing Public Events Committee and acting as liaison among organizers, city officials, and downtown businesses & organizations. Show less

    • Public Programming Manager
      • Mar 2018 - Nov 2019

      Prior to the hiring of a marketing manager in Nov. 2019, also managed all communication platforms for DSA: * Planned and executed comprehensive media and marketing plan. * Drafted and distributed a weekly newsletter, reaching an audience of 1,500 and composed of original content related to downtown events and news. Maintained communications database and tweaked marketing strategy by targeting audiences based on interest and using A-B testing to improve effectiveness of communication. * Created all digital marketing and print collateral—wrote copy, executed graphic design, and obtained & provided translations in Spanish and Marshallese whenever possible. * Drafted and distributed press releases on downtown-affiliated events and news, and with other staff arranged media interviews and paid advertising. * Maintained updated calendar of all downtown events on DSA's website, designed individual web pages for each of DSA's events, provided updates on DSA's website as needed. Show less

    • United States
    • Media Production
    • 1 - 100 Employee
    • Assistant Editor/ NWA Reporter
      • Sep 2013 - Mar 2018

      Created original content on the topics of education, downtown development, tourism, the arts, startups, and technology statewide for the Talk Business & Politics website several times a week. Wrote northwest Arkansas-focused content on a variety of topics for a bi-weekly print publication, the NWA Business Journal. Edited print copy for grammar, clarity, and AP Style, in addition to conducting fact-checking. Oversaw bi-weekly spread on the retail industry in northwest Arkansas, managing small freelance staff and identifying key stories and other materials to include. Researched and maintained lists of various types of businesses and organizations in northwest Arkansas, compiling information and updating data each year. Responsible for providing visual components for stories by taking photos and/or providing recommendations for information to be included in pull quotes, charts, and graphs. Show less

    • News Editor
      • Jun 2012 - Sep 2013

      Developed original content for daily newspaper with circulation of 5,000, focusing primarily on business and city government beats, and including a weekly human interest column, generating ideas by following story leads, brainstorming, and research. Edited works for grammar and AP style, conducted fact-checking. Responsible for designing, assembling, and sending to press the complete paper one day per week, filling in gaps with AP-produced content that could be of interest to the Courier's audience. Responsible for providing visual components for stories by taking photos and/or designing charts and graphs. Thrived in the fast-paced environment of a newsroom, which required scrupulous work on a quick turnaround time—especially for breaking news. Designed ads for select newspaper advertisers under supervision of composing director. Show less

    • Newspaper Publishing
    • 1 - 100 Employee
    • Intern; Freelance Writer
      • Mar 2012 - May 2012

      Researched and wrote news, human interest pieces, and restaurant reviews as assigned. Provided photos and video content. Assisted in updating the Arkansas Times online archives by uploading backlog of print issues to digital format. Helped maintain list of the latest Arkansas-based blogs. Shadowed experienced journalists and partipated in fact-checking. Researched and wrote news, human interest pieces, and restaurant reviews as assigned. Provided photos and video content. Assisted in updating the Arkansas Times online archives by uploading backlog of print issues to digital format. Helped maintain list of the latest Arkansas-based blogs. Shadowed experienced journalists and partipated in fact-checking.

Education

  • University of Arkansas
    Bachelor of Arts (BA), print journalism; French

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