Experience

Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• SR Campaign Manager

  • Nov 2022 - Present

• Creative Consultant

  • Aug 2018 - Nov 2022



Detroit Media Partnership

• Detroit Michigan

• Optimization Specialist II, Digital Sales

  • Jun 2010 - Aug 2018

  Oversee scheduling for DFP, Mediamath, and Simpli.fi with Gannett AdOps and act as a liaison for Digital Sales. Create weekly and final reports pulling data from multiple platforms (DFP, Google Analytics, Omniture, advertising.com, MediaMath, Pointroll, Simpli.fi and double click) and organizing the data on one easy to read report for Account Executives to present to the client. This is an essential tool to prove performance of digital campaigns and garner more digital revenue. Monitor and pace campaigns to deliver impressions evenly within specified time frame of digital campaign. Responsible for the largest grossing digital campaigns at Michigan.com. I work very closely with Account Executives to ensure expectations are met for results, pacing, placement, creative. Aggregate mass amounts of data into pivot tables for Account Executives to easily identify what inventory is available to sell on all digital platforms. Show less



TEKsystems

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Data Analyst

  • Nov 2007 - Apr 2009

  Provide analytics on key performance metrics on the Dealer Support Call Center data and IVR (Interactive Voice Response). Pull data from Siebel exported to Excel and Access. Used Excel, Power point and Word to report the data such as call volume, time, hold time, transfers, time in queue, IVR call flow, hang-ups, comprehension and language issues. Support the business with their quarterly business review and maintain the Dealer Support Business plan. Ensure integrity of data, databases used for reporting or analytics. Capture and produce requirements for the business units to create new reports. Provide ad hoc reporting and analysis to support key initiatives, process and performance improvement effort. Use advanced functions of Excel, and Access to create reports using macros, queries, tables, vlookup, and pivot tables. Show less