Principal Product Designer

• Aug 2022 - Present

• Main goal was to improve mobile app’s usability and user experience – Achieved by introduction of class previews and a streamlined session invite • Re-imagined the next app version user experience and interface following a complete company rebrand – Utilised user research and data from working app version • Worked cohesively with the product manager and engineers to produce a user-centric product experience • Completed design walkthroughs/workshops, app architecture diagrams, low-fidelity wireframes, design process flows, detailed paths and negative states, user interface designs, and interactive prototypes Show less

Principal Product Designer

• Aug 2020 - Aug 2022

• Improved first-time user onboarding from 38 to 55 percent• Cut down customer service manager’s first-time customer onboarding from 8 hours to 30 minutes• Championed accessibility and inclusive design practices– This fostered the creation of a public accessibility roadmap following a full platform accessibility audit, and secured accessibility certification for all engineers, design, and content team• Designed and shipped “Courses”– A flagship feature within the platform that was adopted by over 64 percent of active customer accounts– This reduced company churn from 35 to 4.8 percent within a year• Improved the usability of the challenge content player– This is the core functionality of the platform based on user feedback from surveys and interviews• Led design projects across the entire product lifecycle using design thinking methodologies– This required working closely with various product managers, stakeholders, and engineers– Conducted extensive user research and usability testing, research analysis, presentation of findings, design process flows, wireframes, and interactive prototypes– “Awesomeness Award” recipient – 2021, 2022 Show less

Senior Product Designer

• Sep 2019 - Aug 2020

Senior User Experience Designer

• May 2017 - Sep 2019

• Led the creation, design, documentation, and delivery of the new IR design system – This improved platform usability, unified the user experience, and cut design/code redundancies within the platform product lines • Advocated “accessibility” leading the company to adapt AA accessibility standard • Improved Call Recording Assurance, a compliance focused product line that led to increased sales and user engagement – This was confirmed by improved CSAT and NPS scores calculated from user research interviews and design workshops • Improved Customer Experience Management, a product line focused on call testing IVRs – This led to reducing operational costs by 43 percent and increasing employee productivity by 21 percent – This was confirmed by conducting user research and usability tests, design workshops, and collaborating closely with the product manager and various stakeholders • Improved the Prognosis Status dashboards for real-time monitoring and troubleshooting of issues based on user feedback, usability testing, and user interviews • Led and redesigned IR’s marketing website and community portal – Previous issues regarding information architecture and content user targeting were improved • “Employee of the Month” recipient – 2017, 2018 Show less

Senior User Experience Designer

• Mar 2016 - May 2017

• Designed and delivered a proof-of-concept mobile app to support sales people in-store through contextual inquiries, design workshops, and close collaboration with business analysts and engineers • Designed and delivered the online furniture section in Harvey Norman’s e-commerce site – This was based on previous user feedback, competitor landscape analysis, design workshops, and interactive prototype user testing • Improved and delivered a sales application that led to increased furniture sales in-store Show less

Senior UX/UI Designer

• Sep 2015 - Mar 2016

• Improved and delivered a better responsive user survey experience inside the platform based on user feedback and design workshopping • Designed the user experience for survey creations, working alongside various stakeholders, and the design team • Improved and delivered a better responsive user survey experience inside the platform based on user feedback and design workshopping • Designed the user experience for survey creations, working alongside various stakeholders, and the design team

Co-founder/Design Lead

• Sep 2007 - Mar 2015

• Led and designed Nukona’s brand website and responsive application – This led to a 300 percent increase in new sales and company acquisition by Symantec • Led the design for Kodak’s print desktop application that allowed users to easily sync and remotely edit and print photos • Led and designed Nacho Cove’s brand, website, mobile and desktop iOS enterprise application – This led to a company acquisition (undisclosed) shortly after • Improved the design and first-time user onboarding for Aisle Planner, one of the leading event planning platforms for weddings and events • Led the design for mobile and web applications for 6FigureJobs, Next Connect, and Auto iPacket • Improved Walmart’s metrics HR dashboard tool to track internal OKRs • Collaborated, managed and led engineering teams across various projects to ensure project goals and milestones were delivered within the allocated time and budget • Co-established a Facebook networking group that connected the Filipino design community – This has grown to over 24,000 users to-date Show less

Academic Professor

• Oct 2005 - Oct 2006

• Worked as a part-time professor for web design and front-end development • Worked as a part-time professor for web design and front-end development

Design and Information Architect

• Jun 2005 - Mar 2006

• Led design and delivery for Citi Group’s new product using gamification • Designed and delivered Wrigley’s Flash-based microsite campaign product release for a new product line • Led design and delivery for Citi Group’s new product using gamification • Designed and delivered Wrigley’s Flash-based microsite campaign product release for a new product line