Assistant Vice President - Media Relations & Partnerships Integrated Media

• Feb 2022 - Present

Director, Marketing & Communications China

• May 2017 - Jan 2022

⚫ As the key member of the new company set up team, fully in charge of 4 Luxury/High-end hotel brands under JJPH. Help hotel for opening and rebranding project. ⚫ Prepare the yearly budget for each brand and provide the budget guideline. ⚫ Chose the new creative design company for J brand, Kunlun brand and Jin Jiang brand. Renew and re-design the brand VI standard guidebook. ⚫ Prepare the POB for J hotel Shanghai Tower, work together with hotel opening team to review the marketing budget, media plan and PR agency proposal. Prepare the Critical Path. ⚫ Fully in charge of rebranding project of The Kunlun Jing An (ex-Hilton Shanghai). Finalized the rebranding marketing plan and media budget. ⚫ Re design hotel website for The Kunlun Jing An Shanghai. ⚫ Recommend the Event Company for hotel rebranding ceremony project. ⚫ Provide the guideline and help hotel to review and re-print all the material followed by new Kunlun brand standard. ⚫ Draft the market positioning statement, company vision for Jin Jiang Premier Hotels. Show less

Director of Marketing Communications

• Oct 2016 - Apr 2017

⚫ As key member of pre-opening team, fully in charge and planned pre-opening budget for hotel ⚫ Communicate with PR agency and Creative agency for pre-opening key image ad preparation, ⚫ Produce the brand video for Bellagio to promote brand in China. ⚫ Write the P&P for Bellagio Shanghai Marketing ⚫ Help hotel VP to work on the marketing program during the vacancy of DOSM ⚫ Prepare the Business Plan for 2017 ⚫ Chose qualified PR agency for hotel opening ceremony ⚫ Weekly con-call with Bellagio Vegas marketing team in US for pre-opening project ⚫ Fully in charge of create the full set of Brand Standard and Brand ID for Bellagio Shanghai ⚫ Planned and executed pre-opening marketing campaigns, including, partnerships with 3rd parties, pre-opening room promotions, media communications and CRM system set up, tailoring each plan according to target markets. ⚫ Design the hotel official website. ⚫ Fully in charge of set up hotel digital platform, including create hotel Wechat, Weibo, Facebook, Instagram and Twitter account ⚫ Plan and manage the social media promotion activities ⚫ Keep the good local and overseas media relationship ⚫ Drove PR and media strategies and plans. ⚫ Liaised with DMH on business development and Marcom projects. ⚫ Set up the industry award target list and collected 5 awards within 3 months. ⚫ Major concept creator of “The Art of Bellagio” program. ⚫ Keep good relationship with owner side for hotel pre-opening Show less

Director Marketing & Communications

• Dec 2014 - Apr 2016

- Planned, conceptualized and executed all aspects of marketing campaigns, including, partnerships, promotions, communications and CRM, tailoring each plan according to target markets. - Keep the good local and overseas media relationship - Drove PR and media strategies and plans. - Liaised with Hyatt brand team on business development and Marcoms projects. - Manage hotel to garnered many coveted awards to its growing list of accolades, with recognition covering design, branding, food & beverage and service excellence. - Set up the hotel database including F&B, Sales and Rooms for keep guest loyalty. - Manage hotel eCommerce including Wechat, Weibo, hotel website and social media channel Plan hotel yearly budget, work on the yearly marketing plan and PR plan - Fully in charge of the “Andaz Salon” event with Blancpain - Drive the PR promote and open the hotel new Japanese Restaurant “88 Sushi Bento Bar” in Jan 2015 and get very good market awareness Show less

Director of Marketing Communications

• 2011 - 2014

•Take fully responsibility for hotel brand image promotion and keep good relationship with Regional Office to maintain the same brand standard for WA in China. •Maintain good relationship with local media and overseas media. •Maintain good relationship with local tourism bureau •Arrange all the hotel information interview by target media and plan hotel restaurants and bars promotions and activities by monthly basis. •Work on the marketing plan for hotel by seasonal and link with website, companies to get more opportunities for hotel image enlargement. •Work on a monthly hotel E-newsletter for promotions. •Set up a team of E-commerce to promote hotel online. •Link with KOL to drive up the hotel market awareness. •Manage and maintain the hotel website and update brand website on monthly basis •Fully in charge of the hotel WeiBo and Wechat online activities to increase the hotel followers •Prepare the marketing media plan and budget for yearly promotion and contact with media to build up the good image and exposure of hotel. Mainly in charge of the media conference. Organize the media event and functions. •Arrange media fam trip a year from target market to hotel. •Create the “Theme Art Show” theme activities to keep good market position. •Keep good relationship with Bank, Airline to do 3rd party promotions for hotel Show less

Marketing Communications Manager

• 2008 - 2011

Maintain good relationship with local media and overseas media. Arrange all the hotel information interview by target media and plan total 11 restaurants and bars promotions and activities. Work on the marketing plan for hotel by seasonal and link with website, companies to get more opportunities for hotel image enlargement. Also work on a monthly hotel newsletter for promotions. Keep good relationship with the regional office to maintain the Brand image in the local and overseas market. Prepare the marketing media plan and budget for yearly promotion and contact with media to build up the good image and exposure of hotel. Mainly in charge of the media conference Organize the media event and functions. Develop the website with hotel information and maintain brand image. Currently work on the TV Drama shooting which 100% sponsored by Grand Hyatt Shanghai as for a special celebration option for next year 10 years anniversary. Well received more than 60 overseas and local media during World Expo period and promotion hotel in a very positive way. Put hotel E-marketing in roll in 2011 and keep will market influence. Show less